182 Brand Activation Jobs - Page 8

We are hiring for Sales Coordinator role in Marketing (BTL Activation) for Bangalore location. Working Hours: (office timings) 9.30 AM - 6.30 PM Office Location: Bangalore Interview Mode: Face to face interview process only (After cv shortlisted by manager side) Salary - 6 LPA to 8 LPA Between Preferred profile of candidate: 3+ years of marketing experience, preferably in healthcare, medical devices, cosmetics/ dermatology OTC retail or dental industry. Proven record in BTL brand activation, sales campaign execution and digital marketing. Good knowledge of event management, exhibitions and road shows, in-clinic/ in-shop branding and sales enablement tool development. Have analytical mindset with hands-on experience of making data-driven decision, competitive analysis and MIS use in present/ past role. Excellent communication and collaboration skills to drive marketing success across teams. If you are interested then email me your resume at ankur.g@randstad.co.in

We're Hiring! Join Our Inclusive Team - Diverse Candidates Encouraged to Apply KEY RESPONSIBILITIES - 1. Delivering business/market share in collaboration with local Sales teams for the year/quarter/month. 2. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing. 3. Responsible for general trade, modern trade, CPC, CSD, institutions business. 4. Drive urban strategy in metros in terms of incremental growth / incremental range building / better sales metrics. 5. Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same. 6. Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities. 7. Tracking the numeric & weighted distribution. Check effectiveness of sales force (DSOs & TSMs) and guide them in ensuring implementation, roll out programs to gain weighted distribution / counter shelf via right programs in metros. 8. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs. 9. Faster & more accurate decision making for bigger metro stores. 10. Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros. 11. Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share. 12. Initiate local level BTL elements / activities / programs / engagements as per market needs. 13. Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business. 14. Drive salesmen capability end to end, drive DSO rewards and recognition programs. EDUCATIONAL QUALIFICATIONS:- Graduation (any) + MBA/PGDM (any) WORK EXPERIENCE :- 4+ years post qualification work experience in distribution/ trade or channel marketing. Industry preference FMCG/FMCD/CE. Extensive travel across the geography.

Job Role & Responsibilities: • Building new avenues of business in tactical sales, sampling and retail activations • Prospecting and maintaining database of prospective leads to create business opportunities. • Meeting prospective clients and pitching according to their needs and requirements. • Coordinating for execution and delivery team to ensure delivery expectations are as per client needs. • Share information on effective practices, competition analysis business opportunity and needs. • Maintain good rapport with clients to mine new business from the existing clients. Required Skills: 1. Masters degree in Sales & Marketing. 2. Hands-on experience in Trade Marketing & Tactical Business. 3. Able to work independently with or without team. 4. Good initiative and proactive approach.

Role & responsibilities Execute FPSC marketing campaigns (Prelaunch, Launch and post Launch activities ) and review, report on effectiveness of campaigns Coordinate with Regional Managers for New FPSC Launches Developing and implementing marketing strategies for low walk- in centers/loss making centers or labs. Setup tracking systems marketing campaigns and the activities are aligned as per organization standards. Coordinate with promotional vendors for timely delivery and execution of marketing activities Tracking and documentation of marketing campaigns, approval mail’s from functional heads Keep up to dates with industry specific trends and activities that are utilized to communicate with customers Conduct market research to identify new marketing opportunities Prepare and deliver presentation after launches/activities Maintain strict confidentiality of sensitive information. Any other duties as allocated by higher authorities based on exigencies Preferred candidate profile Perks and benefits

Role & responsibilities - Continuous immersion with customer and channel to bring about insights and counter measures for the smooth functioning of the brand. - Unearth insights from primary & secondary research and be the voice of consumer logic. - Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues - Collaborating with creative/advertising / Market research agencies to create communication strategy and define brand positioning & creation of brand voice - Driving Thought leadership through driving key innovations on Brand Roadmap - Create the marketing calendar; devise and execute monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives - Own and drive brand partnerships, handle strategic and day-to-day brand development projects - Translate brand strategies into brand plans, brand positioning and go-to-market strategies - Work with creative agencies, production houses and media buying agencies to ensure that quality communication is rolled out across touchpoints - Complete oversight from brief to output for all campaigns - Driving Innovations to create differentiation - Create visibility to drive TOMA and preference for the brand - Management of workflows & timelines for development of campaigns - Effectively monitors the routine functioning of brand with strong focus on planned target achievement - Monitoring of spends and spend efficiency. - Closely interact with the sales teams to understand gaps and requirements to achieve the deployed targets and implement counter measures to mitigate risks. - Measure and MIS creation of all marketing campaigns, and assess against goals (ROI and KPIs) Preferred candidate profile

Company Description Heritage Foods Ltd. is one of India's largest and reputable FMCG companies, founded in 1992 by Mr. Nara Chandrababu Naidu. The company has two divisions - Dairy and Renewable Energy, under its flagship Company Heritage Foods Limited. Heritage's milk and milk products have a market presence in multiple states across PAN India. Role Description This is a full-time on-site role for a Regional Trade Marketing Executive located in Bangalore, Mumbai,Chennai. The Regional Trade Marketing Executive will be responsible for Execute trade marketing strategies to boost brand visibility, drive sales, and enhance retailer engagement. This role involves understanding regional market trends, implementing trade programs, and working with sales and marketing teams to support business growth. market planning, utilizing analytical skills, Sales Promotions, and implementing sales & marketing initiatives on a regional level. Key Result Areas Trade Marketing Strategy Execution Implement and drive regional trade marketing plans effectively to support business growth. Sales Growth Contribution Enhance product visibility and drive promotions to achieve targeted sales growth. Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation. Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact. Market Analysis & Competitive Insights – Monitor market trends, competitor activities, and consumer preferences to refine strategies. Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities. Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals. Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines. Qualifications 3-6 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry. MBA or PGDM in Marketing 28-35 years Old Proficiency in Microsoft Office (Excel, PowerPoint, Word) Willingness to travel frequently within the assigned region. Interested Candidate share there CV's to suryavamsikrishna.k@heritagefoods.in Industry

Company Description Heritage Foods Ltd. is one of India's largest and reputable FMCG companies, founded in 1992 by Mr. Nara Chandrababu Naidu. The company has two divisions - Dairy and Renewable Energy, under its flagship Company Heritage Foods Limited. Heritage's milk and milk products have a market presence in multiple states across PAN India. Role Description This is a full-time on-site role for a Regional Trade Marketing Executive located in Bangalore, Mumbai,Chennai. The Regional Trade Marketing Executive will be responsible for Execute trade marketing strategies to boost brand visibility, drive sales, and enhance retailer engagement. This role involves understanding regional market trends, implementing trade programs, and working with sales and marketing teams to support business growth. market planning, utilizing analytical skills, Sales Promotions, and implementing sales & marketing initiatives on a regional level. Key Result Areas Trade Marketing Strategy Execution Implement and drive regional trade marketing plans effectively to support business growth. Sales Growth Contribution Enhance product visibility and drive promotions to achieve targeted sales growth. Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation. Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact. Market Analysis & Competitive Insights – Monitor market trends, competitor activities, and consumer preferences to refine strategies. Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities. Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals. Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines. Qualifications 3-6 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry. MBA or PGDM in Marketing 28-35 years Old Proficiency in Microsoft Office (Excel, PowerPoint, Word) Willingness to travel frequently within the assigned region. Interested Candidate share there CV's to suryavamsikrishna.k@heritagefoods.in Industry