Commercial Planning OMNI (MT ECOM) + OOH (Out-of-Home)
- Develop Account Wise Commercial guidelines across brands with a clear understanding of "Where to Play" "How to Win" across Invested Brands - Deliver Channel/Accounts plans by Month/QTR/year (Category KPI tracking and analysis) - Design impactful promotions/activations in coordination with the Marketing / Channel Leads/ KAMs/ KAEs/ Customer activation team | Work closely with the Region Teams on Activations / bringing in regional nuances in the National Plans - Analyze Trade Spends Effectiveness and onboard team to fine tune future revenue management spends with higher ROIs - Responsible for OMNI (MT ECOM) +OOH Channel Profitability - Track category and competitor KPIs (MS, SAH, WTD, ND) as per Nielsen (External) and Offtakes (Internal) and based on learning rollout region/account-based activation - Driving Brand Wise Share of Shelf Targets and ensuring MT MSS Compliance and A+ Content Score in ECOM and Ways of working in OOH channel - Work with the Sales capability team on the Incentive Plans (Field Force) that will make them stretch/exploit the market potential Category/Brand/Account Innovations and Process:
- Building end-to-end activation plans for all innovations for the channels Omni (MT E-Com) + OOH (Out-of-home) - Co-ordinate with Supply Chain / KAMs/ KAEs on Brand / Innovation forecasting IDP Process:
- Demand planning co-ordination for forecasting (rolling 12 months) by category/Brand for the channels Management:
- TPM-CPG (Trade Promotion Management): CPG TP tool Platform E2E management a) Channel budget planning / execution / tracking and ROI b) Periodically reviewing plans to measure effectiveness use learnings to fine tune future activities c) Pilot testing key in-market initiatives, analyzing results and making recommendations d) Track sales trends through market work and presenting business analytics and findings through planned reviews - Conducting the Category/Channel Meets to review plans and develop future plans - Liaise with Nielsen/Insights Team on shoppers insights for Brands across Channels - Keep close interaction and build rapport across Functions
Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:
- This role requires leadership and communication skills across multiple business partners including Channel Heads, Brand Managers, Consumer insights, Supply chain, Finance and external partners - Highly develop ability to recognize market trends and organize information - Excellent team player, team leader - Demonstrated ability to be accountable for sales and income results - Strong verbal and written communicator to wide breadth of audiences including senior management - Skillful usage of Microsoft Office in business document development and presentation, including Word, Excel and PowerPoint
Competencies
:
Excellent Customer Marketing skills:
Good knowledge on Shopper marketing/thinking, Omni (MT Ecom) + OOH Platforms Strategy, 5 Ps tactics, Brand activations New Product development / Innovation Customer and market-oriented:
Demonstrate the breadth and depth of National MT Ecom Out-of-home Lead Accounts/ marketplace knowledge; Demonstrate the ability to understand customer insight and attribute that to business decision making Excellent Project Management:
Identifies the processes, time and resources required to accomplish project tasks; prioritize steps and tasks to enable efficient workflow; utilizes best practices to organize people and activities; measures result against key metrics; uses resources efficiently; able to deal with multi-tasks perform under pressure Strong analytical problem-solving skills:
