Manager Customer Marketing Omni

Location: Mumbai, Maharashtra, India

Position Title: Manager Customer Marketing OMNI

Summary:

The Channel Manager will report to AVP Customer Marketing & GTM Transformation (Sales Function) and is responsible for Hershey Portfolio growth stories including Channel Strategy for the horizon of M+6 & beyond (For Omni (MT & Ecom) + OOH (Out-of-Home). He would be responsible for actively designing impactful promotions & activations to deliver Channel Plans month on Month and FY. He would be primary contact point for channel trade spends and demand plan process. The Manager acts as a liaison between different functions Marketing, Sales (KAMs/KAEs), Finance, Supply Chain and Customer Marketing

Summary of major duties & key responsibilities

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

Competencies:

Excellent Customer Marketing skills: Good knowledge on Shopper marketing/thinking, Omni (MT & Ecom) + OOH Platforms Strategy, 5 P's tactics, Brand activations & New Product development / Innovation Customer and market-oriented: Demonstrate the breadth and depth of National MT & Ecom & Out-of-home Lead Accounts/ marketplace knowledge; Demonstrate the ability to understand customer insight and attribute that to business decision making Excellent Project Management: Identifies the processes, time and resources required to accomplish project tasks; prioritize steps and tasks to enable efficient workflow; utilizes best practices to organize people and activities; measures result against key metrics; uses resources efficiently; able to deal with multi-tasks & perform under pressure Strong analytical & problem-solving skills: Use a systematic process to solve difficult problems including gathering and examining information from a variety of sources; identifying the root cause of problems; drawing appropriate conclusions; generating viable solutions; and weighing the pros and cons to arrive at a final decision.

Good interpersonal skills:
Establishes and maintains constructive and effective relationships built upon trust. Uses diplomacy and tact to diffuse even high-tension situations. Works to find common ground and mutually beneficial solutions to conflicts. Relates well to all kinds of people, up, down and sideways, inside and outside the organization. Can represent his/her own interest and yet be fair to other groups. Viewed by others as a team player.

Minimum Education and Experience Requirements:

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

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