Location: Mumbai, Maharashtra , India Position Title: Assistant Brand Manager Summary: The Brand Manager will report to GM Marketing The role is responsible for developing brand strategy, drive consumer demand with the objective of growing market share for allocated brand/brands, increase operating profit, manage P&L within the limits set by the organization. The role acts as a lead between different departments Sales, R&D, Operation & Finance arms of the organization on Marketing plans & innovations. The manager will also lead efforts in deployment of key initiatives under the supervision of country marketing leadership. Areas of Responsibility: Brand Planning Develop brand marketing strategy and execution plans based on category strategy, annual budgets, overall sales, margins and market share targets, brand focus and present to supervisor Build annual brand portfolio growth plans to achieve the brand growth targets Develop optimal brands’ pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals Interact with division and category teams to discuss brand challenges and short-to-mid term solution. Conduct in-depth analysis of market, consumer and customer analysis to derive data-driven actions to guide the brand marketing plan development and optimization Conduct ROI analysis to monitor, improve and deliver optimum DME efficiency Marketing Execution Leadership and Management Drive execution excellence by developing: Concepts: develop, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix Communication: Lead development and deployment of superior consumer communications across all channel/Accounts/E-commerce platforms In-store activations: drives superior in store merchandising, sampling and promotion programs to build winning in store impact and consumer off-take Agency management: Manage the advertising, media, PR, and promotion agencies to derive superior business results Product/packaging innovations: build and drive the continuous stream of product and packaging innovations to achieve sustainable growth for the brands Relationship Building: Visit critical markets and key customers regularly to understand latest consumer behavior patterns for all allocated brands Initiate the PR / PO process by sharing request and required documents; Escalate in case of issues Creative Provide brief to the advertising agency for creatives, for allocated brands; Seek inputs from Category Head, as required Share media plans for the brands and seek inputs from Category Head to ensure alignment with objectives Participate in reviewing and finalizing creatives with sync of Business Analysis and Realization Conduct in-depth analysis of market, consumer and customer analysis to derive data-driven actions to guide the brand marketing plan development and optimization Conduct ROI analysis to monitor, improve and deliver optimum DME efficiency Personal Capability Development Responsible and committed for the training and development plan for self Be the ‘owner’ for continuous growth under the supervision of the Category Head Key KPIs: Brand P&L Marketing Spend Competitive Market Share Brand Health measures: Awareness and Trial metrics Support in Omni channel acceleration Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: Knowledge: Strong functional marketing expertise across brand communication, brand building / activation, consumer insights and new product development This role require leadership and communication skills across multiple business partners including global innovation, global brand teams, consumer insights, strategy, r&d, operations, packaging, design and external partners Skills: Strong thinking & problem solving capabilities High ability to recognize market trends and organize information Excellent team player Competencies: Excellent Marketing skills Good knowledge on Brand Positioning, Brand Communication, Brand Building / Activation & New Product development / Innovation Consumer and market-oriented Demonstrate a breadth and depth of consumer / market place knowledge; demonstrate the ability to understand consumer / customer insight and attribute that to business decision making Excellent Project Management Identifies the processes, time and resources required to accomplish project tasks; prioritize steps and work tasks to enable efficient work flow; utilizes best practices to organize people and activities; measures results against key metrics; uses resources efficiently; able to deal with multi-tasks & perform under pressure Strong analytical & problem-solving skills Uses a systematic process to solve difficult problems including gathering and examining information from a variety of sources; identifying the root cause of problems; drawing appropriate conclusions; generating viable solutions; and, weighing the pros and cons to arrive at a final decision. Good interpersonal skills Establishes and maintains constructive and effective relationships built upon trust. Uses diplomacy and tact to diffuse even high-tension situations. Works to find common ground and mutually beneficial solutions to conflicts. Relates well to all kinds of people, up, down and sideways, inside and outside the organization. Can represent his/her own interest and yet be fair to other groups. Viewed by others as a team player. Minimum Education and Experience Requirements: Education: MBA (Reputed Institute) Experience: 3-5 yrs of experience in Brand Marketing From FMCG companies Prior experience of working closely with sales/Retail teams; R&D/Supply chain & external agencies partners Show more Show less

Location: Mumbai, Maharashtra , India Position Title: Senior Brand Manager Summary: The Senior Brand Manager will report to GM Non-Chocolate (Marketing) and is responsible for the marketing of brands under the Hershey’s Syrup & Confectionery Portfolio. The Manager is accountable for achieving brand sales, P&L and deployment of marketing plans in line with marketing strategy of the respective brands. The Manager acts as a lead between different departments Marketing, Sales, R&D, Operation & Finance arms of the organization on Marketing plans & Innovations. In addition, Hershey’s Syrup, the manager will ‘lead efforts in deployment of key global initiatives under the supervision of country marketing leadership’. Hershey’s Syrup is a priority brand for Hershey India Strat plan objective. Areas of Responsibility: Brand Marketing and Business Planning – Develops consumer and customer insight-driven brand marketing strategies. The brand strategies should lead to superior marketing programs to deliver the target brand sales, profit, share and consumer KPI growth results. Builds long and short-term brand portfolio growth plans to achieve the brand growth targets. Translates country marketing strategies and priorities into brand strategies and business plans that match with the company capabilities. Marketing Execution Leadership and Management – Craft and execute large-scale integrated marketing campaigns (ATL + Digital + Retail)- Develops and implements the annual brand marketing plans to achieve the target sales, profit, share and consumer KPI results. Drives marketing execution excellence in the following: Concepts: develops, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix. Brand portfolio management – develops optimal brands’ pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals. Product/packaging innovations – builds and drives the continuous stream of product and packaging innovations to achieve sustainable growth for the brands. Advertising and Media – leads development and deployment of superior consumer communications across all advertising and media channels. In-store activations – drives superior instore merchandising, sampling and promotion programs to build winning instore impact and consumer off-take. Agency management – Managing the advertising, media, PR, and promotion agencies to derive superior business results; Business Analysis and Realization – Conducts in-depth analysis of market (category), consumer and customer analysis to derive data-driven indicated actions to guide the brand marketing plan development and optimization. Conducts ROI analysis to monitor, improve and deliver optimum DME efficiency. Monitor and influence brand health metrics, media ROI, and category performance Personal Capability Development – Be responsible and committed for the training and development plan for himself. Be the ‘owner’ for self-continuous growth under the supervision of the GM Snacks & Grocery Marketing (India). Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: Strong functional marketing expertise across Brand Communication, Brand Building / Activation, Consumer Insights and New Product Development This role requires leadership and communication skills across multiple business partners including Global Innovation, Global brand teams, Consumer insights, Strategy, R&D, operations, packaging, Design and external partners. Strong thinking & problem-solving capabilities Outstanding analytical abilities Highly develop ability to recognize market trends and organize information Excellent team player, team leader Demonstrated ability to be accountable for sales and income results and the success of initiatives Strong verbal and written communicator to wide breadth of audiences including senior management Skillful usage of Microsoft Office software’s in business document development and presentation, including Word, Excel and PowerPoint Competencies: Excellent Marketing skills Good knowledge on Brand Positioning, Brand Communication, Brand Building / Activation & New Product development / Innovation Consumer and market-oriented Demonstrate a breadth and depth of consumer / market-place knowledge; Demonstrate the ability to understand consumer / customer insight and attribute that to business decision making Excellent Project Management Identifies the processes, time and resources required to accomplish project tasks; prioritize steps and work tasks to enable efficient work-flow; utilizes best practices to organize people and activities; measures results against key metrics; uses resources efficiently; able to deal with multi-tasks & perform under pressure Strong analytical & problem-solving skills Uses a systematic process to solve difficult problems including gathering and examining information from a variety of sources; identifying the root cause of problems; drawing appropriate conclusions; generating viable solutions; and, weighing the pros and cons to arrive at a final decision. Good interpersonal skills Establishes and maintains constructive and effective relationships built upon trust. Uses diplomacy and tact to diffuse even high-tension situations. Works to find common ground and mutually beneficial solutions to conflicts. Relates well to all kinds of people, up, down and sideways, inside and outside the organization. Can represent his/her own interest and yet be fair to other groups. Viewed by others as a team player. Minimum Education and Experience Requirements: Education: MBA (Reputed Institute) Experience: 8-10 yrs of experience in Brand Marketing with at-least 2 years in Managerial position From Global/Leading FMCG companies (Experience in food business preferred) Strong Marketing skills Prior experience of working closely with sales/Retail teams; R&D/Supply chain & external agencies partners Good network knowledge in the business world specifically in the retail business – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners Fluency in English, orally and written. Good knowledge of software applications (Excel, Word, PowerPoint) Show more Show less

Location: Mumbai, Maharashtra, India Position Title: Manager Digital Marketing Summary: The Manager Digital Marketing reports to DGM Digital Marketing. The role is responsible to lead innovative yet efficient digital initiatives across the brand portfolio of Hersheys with the objective to increase brand connect and image building in alignment with the organizations vision for brand proposition and overall marketing strategy. Areas of Responsibility: Digital Strategy and Campaign Development Keep abreast of the latest digital developments and trends from both global / India perspective and gain insights which can be adapted for the business Develop digital marketing strategy by studying economic indicators, current and future preferences on consumers, tracking changes in demand, and monitoring competition; Share plan with supervisor for approval and recommendation Collaborate closely with stakeholders (brand team, design & media agencies and external vendors) to design and develop new innovative digital programs that elevate and advance Hershey’s digital brand presence Collaborate with internal-external partners to optimize marketing campaigns to best fit the consumer needs / behaviors Adept with Tool and tech updates to drive innovation: Master proprietary technology platforms to drive improvement across digital marketing initiatives. Design and build Hershey India social media presence across all brands Digital Campaigns Execution Execute all web, SEO / SEM, database marketing, email, social media and web property advertising campaigns Liase with design and media agencies to share brief on the campaign; Review execution Formulate a mechanism to track and evaluate the effectiveness of digital marketing initiatives Define measures (e.g. Online Traffic Targets), tracking methodologies, MIS & Reporting standards to understand efficiency / effectiveness Effective Budget Management: Leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI. Review reports on online traffic, budget spends and other measures linked to digital marketing and suggest optimization / course corrections Analytics & Insights Complete understanding of DAR & DAE of Nielsen. Understanding of Web Analytics Tool is preferred, Analyse and report performance for website 3rd Party analytics tool understanding and ability to use in conjunction with agency Digital Instructure Maintain the corporate website, applications including front end, middleware & back-end. Implement the requirement and provide technical advisory & solutions. Ideate, Visualize and execute backend - front end for corporate website, Troubleshooting website and content issues as and when required and the ability to diagnose and fix the same Focus on Ecommerce Collaborate with e-commerce and brand teams to plan and deliver media campaigns (with aligned KPIs) on ECOM Create & update E-Com user experience across various E-Com platforms Develop content basis brand campaign idea for shopper interface on brand stores or product page Develop A+ content for top SKU’s as identified by the E-Com team along with brand team Key KPIs: Digital Brand Awareness Organic Reach increase ROI on Digital (and influencer) campaigns Social media traffic (views, reach, lift%) Digital Awards Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: Knowledge: Proven experience in digital marketing in the FMCG industry Expertise in content development, social media initiatives, SEO/SEM, driving content on natives, ORM – Direct and through social listening Should have handled/exposed to various analytical/tech tools – e.g. Google adwords , FB insights, sprinkler Creative with experience in digital campaigns Skills: Strategic mindset for devising annual digital plans in liaison with brand teams Proficient in marketing research and statistical analysis Self-motivated and customer focused Ability to develop marketing budgets, analyze ROI and spends Minimum Education and Experience Requirements: Education: Postgraduate in Marketing Experience: 6-8 years of experience in Digital Marketing in FMCG & allied categories Show more Show less