71 Customer Marketing Jobs

Your Tasks Strategy As Part Of The MU India Leadership Team, Continue To Define And Execute The Business Strategy For Our Healthcare Business In India (full P&L Accountability For Healthcare) Work Closely With Internal Stakeholders And JV Partner To Align and implement the business strategy Ensure the development of the annual business plan for the Healthcare business Monitor the planning activities and implement actions in case of deviations of the set objectives Guiding, steering, motivating and developing the Business Unit and the leadership team Ensure process efficiencies and supports alignment with the OneBeiersdorf strategy by driving standardization, collaboration, and continuous improvement Marketing In conjunction with global, develop, align and implement best suiting strategies for the India consumers by adapting global and developing local brand strategies Ensure and monitor the efficient implementation of agreed marketing activities with the objective to improve brand awareness and to increase the market positions Actively support and work with global IM process for local innovation Ensure development and implementation of digitalization of the business Sales Support Sales Director in development and execution of multi-channel strategy and sales growth plans (to ensure the sustainable success in all channels Ensure appropriate E-commerce strategy and plans are developed and executed Identify and support business development opportunities Ensure Sales and Distribution KPIs are delivered to agreed standards Shopper & Customer Marketing Ensure development and implementation of individual category strategies for key customers Support implementation of category and customer activation strategies that are strongly in line with Sales and Marketing strategy Finance and Supply Chain Ensure transparent financial management (incl compliance) and relevant business controlling framework of the MU organization considering the special legal set-up of the JV Align financial activities within global framework Ensure Finance and Supply Chain KPIs are delivered to agreed standards Legal and Compliance Comply with all applicable laws and internal compliance guidelines, including the Code of Conduct Ensure the implementation and enforcement of the Beiersdorf compliance management system in area of responsibility Act as a role model for compliance, promote compliant and speak-up behaviour and encourage employees to do the same Attend all allocated Compliance Trainings Leadership & Culture Guiding, motivating and developing the team Recruit and develop best in class organization to enable success: Monitor the effective and efficient development of the organization including identifying and proposing organizational changes needed Develop the leadership team and drive cross functional collaboration in the commercial team Ensure healthy internal talent pools and build short / medium and long succession within the team Drive and improve employee engagement within team Act as a role model in embedding culture within the team Your Profile 15+ years of commercial experience (Sales, Marketing, eCom, Digital) Cross functional & international experience High degree of business acumen Strong in internal and external stakeholder management Strong leadership skills Ability to influence at all levels in a matrix organisation Entrepreneurial mindset Agile, able to manage ambiguity, accountable, ambitious, connected Excellent analytical & conceptual skills combined with pragmatism Excellent written and spoken English At Beiersdorf, we want to help people feel good about their skin and our commitment goes far beyond caring for skin For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society Behind every brand, every product and every accomplishment are our more than 20,000 employees It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all Additional Information Please apply online via the Beiersdorf Career Website Show more Show less

About Responsive Responsive (formerly RFPIO) is the global leader in strategic response management software, transforming how organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk, and improve employee experiences. Nearly 2,000 customers have standardized on Responsive to respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests, and more. Responsive is headquartered in Portland, OR, with additional offices in Kansas City, MO and Coimbatore, India. Learn more at responsive.io. About the Role As the Sr. Specialist - Customer Community at Responsive, you will be responsible for building and maintaining a vibrant, engaged customer community on our Higher Logic Vanilla platform. This role is central to Responsives long-term vision for Digital Customer Success. You will work cross-functionally with Digital Customer Success Program Managers, the Pooled CSM Team, Product, Marketing, Lifecycle Marketing, and Academy teams to shape a best-in-class community experience that delivers customer value, drives product adoption, and encourages peer-to-peer learning. Reporting to the Manager of Customer Success - Digital, you will serve as the Community s primary voice and operational lead ensuring Responsive s customers feel informed, supported, and connected. Essential Responsibilities Own all day-to-day operations of the Responsive Community platform (Higher Logic Vanilla), including content planning, event scheduling, category structure, roles, badges, permissions, and admin settings. Moderate and engage in community discussions to promote participation, maintain a positive tone, and ensure high-quality conversation. Collaborate with CSM SMEs, Digital Program Managers, and other stakeholders to amplify and curate the most helpful content, events, and discussions. Coordinate with Marketing and Academy teams to ensure community content aligns with product launches, lifecycle campaigns, certifications, and educational initiatives. Develop and execute strategies to increase membership, participation, and engagement across customer segments. Create newsletters, polls, badges, member spotlights, giveaways, and campaigns to strengthen user participation and loyalty. Analyze and report on community metrics and member trends; use insights to improve content strategy, engagement planning, and platform structure. Partner with Product, Professional Services, and Support to identify high-impact areas for content creation that help reduce ticket volume, improve onboarding, and encourage adoption. Maintain moderation workflows to ensure quick response to questions, re-routing posts as needed to Support, CSMs, or the broader community. Lead customer feedback loops and share key themes back to the Product and CS teams to influence roadmap and success programming. What Else Youll Be Doing Collaborate closely with the Digital CS Program Managers to support full-lifecycle engagement, and incorporate Community into their digital programs. Partner with CSM SMEs and Customer Marketing to drive customer storytelling and thought leadership through community contributions. Identify opportunities for content or campaign crossover between the community and broader GTM-org strategy. Education Bachelor s degree in computer science / information technology or a similar field Experience 5-8+ years of experience in community management, customer marketing, digital customer success, or similar role in a B2B SaaS environment. Experience with Higher Logic Vanilla or comparable community platform (administration, analytics, engagement strategy). Track record of building and managing online communities, driving participation, and delivering member value. Familiarity working cross-functionally with CS, Marketing, Product, and Education teams. Experience visually and verbally demonstrating performance metrics, complex ideas, workflows, and reporting. Experience working with RFXs or with Proposal Management Teams is a plus. Experience working remotely with international teams, demonstrating effective collaboration across time zones and cultures. Knowledge, Ability & Skills: Excellent written communication skills, with an ability to shape tone and brand voice. Creative thinker with experience designing community content, campaigns, and event experiences. Proficiency in community analytics, reporting tools, and member segmentation. Highly organized and detail-oriented, with ability to manage multiple initiatives and community needs at once. Data- and insights-driven, with a passion for learning what customers want and delivering it at scale. Enthusiastic collaborator with the ability to influence and coordinate across functions. Comfortable taking initiative, working independently, and owning outcomes end to end. Excellent personal time management skills with the ability to multitask and execute on competing priorities within a fast-paced startup environment. Research-oriented mindset with the ability to explore, test, and iterate quickly.

Regional Shopper & Customer Marketing for GT is responsible for the one of the key verticals of S&CM at Nivea i.e., Indirect Channel Partners of Top 8.5K, 20K, Chemist and Wholesale. Key responsibilities include shopper activations, customer management, budget management for trade scheme and evaluating & implementing strategies for business growth. The role is responsible for delivering market share in general trade. He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies & channel programs. Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints & driving excellence in execution. Developing & implementing GTM strategies & initiatives to improve efficiency & effectiveness of trade coverage. Planning Sub Channel Planning & Management: Plan and manage the sub-channel growth, contribution to the overall sales plan. Manage Chemist, top 7.5K stores, top 20K stores, Rest of Retail, Super Distributors and Wholesale channels. Drive select MSL SKUs. S&OP Planning: Closely partner with indirect channel to ensure that bottom up S&OP forecast is baked into the overall plan led by Supply Chain. Represent the direct channel in the S&OP discussions GT JBP: Planning, Quarterly Scorecards, Actions and follow ups Marketing Planning: Plan and drive and executing market share strategy. Sales capability planning: Plan capability interventions for direct channel field force on various topics Drive sales contests to drive focus BGRs Field Execution RE Mapping Ensure Execution of Defined RE in system Align the RE basis trax, checks every quarter Bi yearly updates and corrections if any MSL MSL Availability by RE Ensure 100% MSL execution as per RE/ TRAX INNOVATION PICOS: New Products Guidelines as per HO Selling Story Execution by RE Availability in Primary and secondary shelf as per defined norms Knowledge, Skills and Experience Education: MBA from Tier 1 Institute from in Sales & Marketing. Experience in FMCG industry is desired. This is a team handling role Role will report to Associate Director - regional Sales Candidates from Premier BSchools (rankholders) with min 3-4yrs of experience as an ASM/Sr ASM or in Trade marketing from any FMCG company can apply. Job Location - Kolkata People who are ready to shift to Kolkata can also apply.

Areas of Responsibilities and Key Activities: 1. Sales Growth & Strategy Plan and execute sales strategy to achieve agreed targets and sustainable growth in the assigned territory. Perform all sales-driven activities for Veko Care Pvt. Ltd. Apply the overall sales process to meet or exceed targets. Provide accurate sales forecasts to support efficient product and service planning. 2. Team Leadership & Development Lead, mentor, and guide team members to achieve sales objectives. Provide strategic and operational support for their development and performance. 3. Business Development & Opportunity Management Identify and develop business opportunities with customers, partners, and through collaboration with the technical team. Discover and drive new opportunities, strengthen the sales pipeline, and increase opportunity pipeline value. 4. Account & Distribution Management Build and maintain strong customer relationships to track market trends and business opportunities. Drive business growth through effective distribution management and customer portfolio expansion. 5. Product & Market Strategy Support Product Management to develop and implement country-specific strategies. Collaborate with regional product managers for platform marketing and market intelligence. Contribute to Pharma Solutions strategy development and execution. 6. Sales Operations & Excellence Execute Sales Excellence initiatives: Pricing, Salesforce usage, and BRM compliance. Coordinate with Sales teams to ensure seamless order processing and resolve any order blocks. 7. Planning & Forecasting Work closely with sub-regional planners to ensure adequate stock availability for customers. Provide accurate, territory-based sales forecasts. 8. Compliance & Legal Responsibilities Ensure all business dealings are compliant with pharmaceutical laws, contracts, and agreements. 9. Innovation & Market Intelligence Gather market feedback and customer insights to contribute to the innovation pipeline. Actively share insights for future product development and strategic alignment. 10. Alliances & Business Management Support management in business alliances, investments, and cross-functional initiatives. Provide regular reports on sales and allied activities as per the requirement. Preferred candidate profile : Sales Management Product Management Key Account M anagement and Distributor Management Business Development Basic Technical understanding and support capabilities Customer and Market Intelligence.

Role & responsibilities Manage retail and trade marketing function for the assigned geography Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity Manage external vendors to coordinate all trade marketing activities Analyze the sell-out data and ideate new ways to improve sell-out Gather market intelligence and provide insights to sales and marketing team to improve sell-out Ensure visual merchandising coverage in the assigned geography Coordination with the sales and category teams to ensure product availability at the shop floor Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainers Key Deliverables: • Channel wise Volume growth • Category wise % Share improvement • Visibility Audit scores • RE Productivity • Category Mix drive • VM Coverage

Role & responsibilities Manage retail and trade marketing function for the assigned geography Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity Manage external vendors to coordinate all trade marketing activities Analyze the sell-out data and ideate new ways to improve sell-out Gather market intelligence and provide insights to sales and marketing team to improve sell-out Ensure visual merchandising coverage in the assigned geography Coordination with the sales and category teams to ensure product availability at the shop floor Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainers Key Deliverables: • Channel wise Volume growth • Category wise % Share improvement • Visibility Audit scores • RE Productivity • Category Mix drive • VM Coverage

Purpose of the job: To Maintain Basic Hygiene at Nuvoco Network through BTL Activities and Create Brand Pull. Brand Promotional Activities, Brand development, Outdoor advertisement. Role & responsibilities : Proactively engage target audience and influencers to understand their evolving need and measure the impact of marketing initiatives. Engage with internal & external stakeholders - procurement, vendors, channel partners to drive marketing initiatives at speed. Track competition activity & design plans to maximize market impact. Track whole sale prices and retail prices of Nuvoco and competition on regular basis Work with Sales and other departments to ensure that marketing activities are aligned with the overall business goals. Physical Meeting with Channel Partners to understand their Needs. VMX Data Updating and Ensuring 100% Completion MoM. Ensuring Completion of various relationship programs running time to time Budget, IR, PR Data Submission on or Before Given Timeline. Ensuring Subharambh SLA 100% MoM. Coordinate with vendor for timely Bill Submission within Given Timeline. Drive premium products DGMF for Dealers, Retailers and New Dealers.

Collaborate with creative agencies to develop and manage catalogues and marketing materials. Supervise the marketing/CRM team under your leadership: Visit client locations or leads created by the CRM team for coordination or conversion support.

Developing and executing marketing camping across various channels Creating engaging content ,including team management, performance management, etc Proving product demonstration and presentations Closing deals and managing customer relationships

Developing and executing marketing camping across various channels Creating engaging content ,including team management, performance management, etc Proving product demonstration and presentations Closing deals and managing customer relationships

Developing and executing marketing camping across various channels Creating engaging content ,including team management, performance management, etc Proving product demonstration and presentations Closing deals and managing customer relationships

Role & Responsibility: Develop and execute marketing and promotional strategies for the assigned brands, ensuring alignment with business goals. Plan and manage the annual Marketing Calendar, designing marketing plans to achieve specific objectives. Oversee Social Media Management (end-to-end) across platforms like Facebook, Twitter, Instagram, and YouTube, including strategy development, content creation, and responding to DMs. Collaborate with the creative team (graphic designers, editors) for content production. Lead the creation of impactful static and video content with the graphic design and editing teams for both digital and offline media. Develop content strategies and write content for blogs, press releases, brochures, and other marketing materials. Manage all marketing activities, including broadcasts, promotions, SMS Blasts, Email Blasts, flyer/newsletter design & distribution, vouchers, and photo/video shoots. Drive cross-promotions and partnerships with other brands that share similar target audiences. Lead 360-degree campaigns across social media, out-of-home (OOH) advertising, print media, and emerging platforms to boost brand visibility. Manage the full cycle of vendor relationships, including new vendor registration, obtaining approvals, processing PIs, POs, follow-ups, and payment instructions. Plan and execute comprehensive launch strategies for new outlets or geographic regions. Oversee all digital marketing initiatives, monitor results, track performance, and make necessary adjustments. Conduct competitive analysis and track evolving buyer preferences to stay ahead in the market. Collaborate closely with sales teams to support lead generation and sales efforts. Manage budgets, including expenditure tracking, appropriations, and analyzing the return on investment for all marketing activities. Interested Candidate Kindly share your profile on mail at: hr@thestuds.in or WhatsApp at: 8655351841

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise Qualifications Any Graduation

YOUR TASKS AND RESPONSIBILITIES: The incumbent shall be responsible for the following areas under Trade Marketing and Activation, to drive the overall Business Objective: Catalyst Management: Catalyst is an interim DMS solution developed completely inhouse by Sun Pharma CHC division. In essence the Catalyst module is a lighter version of DMS which is used to operate secondary trade schemes in the market The incumbent is expected to manage the end-to-end Catalyst operations which includes Algo definition, Dashboard development, manage audit, processing of secondary credit note claims etc. The person is expected to work closely with the IT team to enable seamless operations of the Catalyst module Ensuring timely settlement of Catalyst claims within the specified timelines and closely monitoring Catalyst spends Building intelligence for Outlet level secondary data from Catalyst dump files, developing functionalities in the Catalyst engine basis business evolution. Must sell lines & share of shelf: Development, enablement & execution required for driving increased lines sell-in and share of shelf with the help of tech in line with CHC objectives Activations: Drive micro marketing initiatives which are tech enabled like gamification, Shopper/consumer engagement activities to drive sell outs Modern Trade instore execution: Work closely with the Modern Trade teams for driving merchandising, promotions and instore activations WHO YOU ARE: 7 10 years of Overall Experience with minimum 3 4 years @ ASM / RSM level in Consumer Goods / OTC industry. Trade Marketing experience @ Zonal / HO level will be preferred along with expertise on technical solutions like implementing & maintaining DMS solutions, must sell recommendations etc. Job location: Sun House, Goregaon East, Mumbai

As a Sr Customer Marketing Specialist here at Honeywell, you will play a crucial role in driving customer engagement and loyalty through the development and execution of effective marketing strategies. Collaborating closely with sales teams, this role involves understanding customer needs and creating targeted marketing campaigns. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced environment. In this role, you will impact the company by developing and executing customer marketing strategies that drive customer engagement, loyalty, and revenue growth. Your ability to understand customer needs, analyze market trends, and deliver impactful campaigns will strengthen customer relationships, enhance brand perception, and contribute to the overall success and profitability of the company. KEY RESPONSIBILITIES Develop, execute and track customer marketing strategies to drive customer engagement and loyalty. Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns to achieve pipeline goals. Create and manage marketing programs, including email campaigns, social media promotions, and customer events. Analyze market trends and customer data to identify opportunities for growth. Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement. Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints. Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions. Collaborate with cross-functional teams, including offering management and creative services, to develop compelling marketing collateral and assets. Stay up to date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement. Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget. YOU MUST HAVE 6+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team. Dynamic and self-motivated individuals who thrive in a fast-paced environment. Teamwork and collaboration, as we believe that the best results are achieved through collective effort. Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement. An eagerness to learn and adapt to new technologies. Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers. WE VALUE Bachelor s degree in Marketing, Business, or related field Masters degree in Marketing or Business Administration Passion for driving growth and maximizing sales opportunities Experience in the technology or manufacturing industry.

As Technical Pre-Sales & Application Engineer, you are the bridge between customer marketing teams and our product development organization. You combine strong technical capabilities with business acumen and excellent communication skills that allow you to be equally effective with both customer marketing teams and internal engineering teams. You excel at translating market-facing requirements into technical specifications that drive product development. Job Description In your new role you will: Act as the primary technical interface between customers and our product organization. Work directly with customer marketing teams to understand their market needs and strategic objectives. Translate customer business challenges into clear "what and why" requirements for our product requirements engineering team. Design, implement and manage continuous field trials of our end-to-end health solutions. Collect, analyze and prioritize customer feedback to drive product evolution. Develop compelling technical demonstrations and proof-of-concept implementations for customer marketing teams. Build and maintain strong relationships with customer technical stakeholders. Collaborate closely with product requirements engineering to ensure customer needs are properly understood and prioritized. Create detailed requirement documentation that captures both business objectives and technical needs. Track requirements through development cycles to ensure alignment with customer expectations. Deliver technical training on solution capabilities to customer marketing teams. Report on market trends and competitive positioning derived from customer interactions. Your Profile You are best equipped for this task if you have: A Masters degree in Engineering, Computer Science, or related scientific field. 5+ years of experience in technical pre-sales, application engineering, or similar customer-facing technical roles. Proven experience working directly with marketing teams at customer organizations. Strong background in requirements gathering and documentation techniques. Demonstrated ability to translate business needs into technical requirements. Experience in designing and executing field trials for data-driven solutions. Excellent presentation and technical communication skills. Track record of successful collaboration with product management and requirements engineering teams. Experience advocating for customer needs within product development processes. Ability to balance customer requests with product strategy and technical feasibility. Strong relationship-building skills across organizational boundaries. Fluent written and spoken English; additional languages are a plus. We are on a journey to create the best Infineon for everyone.

Whats in it for you? Lead a dynamic field sales team and drive real results Own the game plan for growthstrategy, execution, and innovation Work cross-functionally with some of the sharpest minds in FMCG Make big moves with big brands in a fast-paced, purpose-driven culture Grow your career with world-class learning and leadership exposure What You'll Do: Drive our Route to Market strategy across channels and markets Build and develop a top-notch sales team that wins consistently Partner across Sales, Marketing, RTM, and Finance to bring plans to life Lead key KPIs—sales, cost, people, and productivity Take charge of new launches, regional activations, and growth pilots Champion tech, process, and governance to scale smartly What You Bring: MBA from a premier B-school 5–8 years’ experience in FMCG sales (including 3+ years as ASM/Business Manager) Regional/National exposure in sales planning & execution A strong commercial lens, inspiring leadership, and a get-it-done attitude Apply now on the below link and lead the change where it matters most— on the ground and in the hearts of consumers. https://careers.mars.com/global/en/job/R124727/Regional-Customer-Marketing-Manager-West;-Mars-Petcare;-Mumbai

Job Description Are You Ready to Make It Happen at Mondel z International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondel z International and our customers and work with key account managers to implement plans to deliver our annual target. How you will contribute You will: Leads the development of the trade marketing part of the category annual plans (contract process) Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale Follows up the competition s commercial activity in the category in order to detect business opportunities and potential threats for the brand Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: Category planning and delivering growth through category leadership Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets Business planning and how to maximize revenue growth Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view Analytical skills and business acumen More about this role What you need to know about this position: In Mondelez India we work together to create brands people love. You will contribute to this by managing Regional CP & A Manager. This person must demonstrate high-level business, analytical, sales, and leadership abilities and the desire to work in a hands-on, fast-paced, creative business environment. Purpose of Role The Regional CP&A Manager (RCPA Mgr) is responsible for customizing our in-store strategies & tactics by RE with the identified opportunities for the particular state/geographies to ensure we get our products into the store, off the shelf, and into the home of our shoppers cost effectively and more efficiently than our competition. (S)he works closely with both HO Customer Marketing & branch Customer Management to develop and execute against the category, brand, channel and account strategies & 5P tactic Main Responsibilities The RCPA Mgr plays an integral role in enhancing demand through Cadbury s customers in a cost-effective way by: Assessment of Mdlz and Category performance by RE/state/town-class & defining POB solution (5P strategy and tactics) by RE 1. Identification of branch level opportunities for driving the 5P strategy & tactics by RE 2. Appropriately tailoring the 5Ps by RE (developed by HO Customer Marketing) to the region specific opportunities, based on 5P principles and region-specific shopper & trade insights 3. Conducting pre and post analyses of customer & RE promotions at a branch level - starting off with the Big Hits 4. Leveraging RE /region-specific shopper insight learning to build team expertise, support selling stories, and exploit regional opportunities 5. Ensuring Customer Management and in-store staff are supplied user-friendly guidelines for management and execution of 5P strategies/tactics by RE Objective setting, activity coordination and performance monitoring 1. Tracking, reviewing and modifying RE & MT account plans to ensure CIL is driving consumption off the shelf cost effectively & brand objectives are achieved within channel and customer P&L guidelines 2. Coordinating the planning and execution of RE & account activities - through FAP - for TT & MT - and communicating plans to the relevant channel/account/geographic teams and Field Sales force on time and accurately 3. Tracking performance in RE s through internal & external data sources like SAP, Meranet, scan data, & retail audits 4. Coordinating the planning & execution of Big Hits & launches/relaunches for the branch - Tailoring sell-in presentations & plans for branch/state 5. Providing input on branch perspective while HO Customer Marketing is formulating national plans. Commercial Management 1. Optimizing resources and leveraging Customer Investment among channel, customers, geographies, categories, and brands/products given CIL s strategic direction, and ensuring fair and equitable resource allocation between customers - overall control vs budgets to be ensured. 2. Supervising the Purple Force to ensure proper monitoring of 5P performance at store level 3. Working with Customer Management and L&CO to maintain accurate Demand Plans 4. Tracking & maintaining channel & branch Customer Investment levels and P&L and ensuring that spends remain within plan. 1. MBA from premier B Schools with 5-7 years + relevant experience in a well reputed FMCG or Retail Company. FMCG experience is preferred . 2. Should have Customer Marketing / Trade Marketing experience Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy Business Unit Summary Job Type Regular Category Planning & Activation Sales

General Manager Beiersdorf India Private Limited (Hansaplast) Information and consent on cookies & similar tools General Manager Beiersdorf India Private Limited (Hansaplast) Job Details Beiersdorf India Pvt. Limited Your Tasks Strategy As part of the MU India Leadership Team, continue to define and execute the business strategy for our Healthcare business in India (full P&L accountability for Healthcare). Work closely with internal stakeholders and JV partner to: Align and implement the business strategy. Ensure the development of the annual business plan for the Healthcare business. Monitor the planning activities and implement actions in case of deviations of the set objectives. Guiding, steering, motivating and developing the Business Unit and the leadership team. Ensure process efficiencies and supports alignment with the OneBeiersdorf strategy by driving standardization, collaboration, and continuous improvement. Marketing In conjunction with global, develop, align and implement best suiting strategies for the India consumers by adapting global and developing local brand strategies. Ensure and monitor the efficient implementation of agreed marketing activities with the objective to improve brand awareness and to increase the market positions. Actively support and work with global IM process for local innovation. Ensure development and implementation of digitalization of the business Sales Support Sales Director in development and execution of multi-channel strategy and sales growth plans (to ensure the sustainable success in all channels. Ensure appropriate E-commerce strategy and plans are developed and executed. Identify and support business development opportunities. Ensure Sales and Distribution KPIs are delivered to agreed standards. Shopper & Customer Marketing Ensure development and implementation of individual category strategies for key customers. Support implementation of category and customer activation strategies that are strongly in line with Sales and Marketing strategy. Finance and Supply Chain Ensure transparent financial management (incl. compliance) and relevant business controlling framework of the MU organization considering the special legal set-up of the JV. Align financial activities within global framework. Ensure Finance and Supply Chain KPIs are delivered to agreed standards. Legal and Compliance Comply with all applicable laws and internal compliance guidelines, including the Code of Conduct. Ensure the implementation and enforcement of the Beiersdorf compliance management system in area of responsibility. Act as a role model for compliance, promote compliant and speak-up behaviour and encourage employees to do the same. Attend all allocated Compliance Trainings. Leadership & Culture Guiding, motivating and developing the team. Recruit and develop best in class organization to enable success: Monitor the effective and efficient development of the organization including identifying and proposing organizational changes needed. Develop the leadership team and drive cross functional collaboration in the commercial team. Ensure healthy internal talent pools and build short / medium and long succession within the team. Drive and improve employee engagement within team. Act as a role model in embedding culture within the team. Your Profile 15+ years of commercial experience (Sales, Marketing, eCom, Digital) Cross functional & international experience High degree of business acumen Strong in internal and external stakeholder management Strong leadership skills Ability to influence at all levels in a matrix organisation Entrepreneurial mindset Agile, able to manage ambiguity, accountable, ambitious, connected Excellent analytical & conceptual skills combined with pragmatism Excellent written and spoken English Please apply online via the Beiersdorf Career Website. Get to know: Maureen Marketing is more than selling its about shaping emotions, understanding people, and building connections. Its a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, Ive learned to embrace challenges, stay curious, and unlock endless potential.

FMCG Sales & Channel management exposure Understanding of Offline & Online Channels Calcualtion of Mark up/Mark down margins, Application of Promos & Schemes in Billing Software MS Excel proficiency Tracker Management Relationship management with sales teamRole & responsibilities Exposure IT tools such as SAP MS Excel (Advanced) proficiency Develop and manage trade schemes to drive primary and secondary sales. Preferred candidate profile

Role & responsibilities 1. 1. Business Development: Develop strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Develop initiative grid for the channel which is aligned to the Marketing initiatives. Work closely with the Brand team and the Region team to align quarter and annual plans. Work closely with the Brand team for planning the annual numbers and calendarize the same, based on a granular channel/geography level share development plans. Manage end-to-end trade spends for Traditional Trade channel as per the TS components in the P&L of TT business. 2. Drive Sales Programs and Initiatives: Extensively support driving of Sales execution excellence’ programs for rural and urban channels. Create and Develop Loyalty programs for Retail / WS / SS channels to drive business. Plan the Visibility calendar and the spend plans for all brands and customers and develop the Activity grid. Align the Visibility deployment plan with the Brand plans regional teams. Asset design: Coordinate and finalize the assets with Marketing. Participate with the procurement team for vendor briefing. Prepare budget for visibility deployment for all channels. Review ROI and suggest improvements for better execution. Ensure deployment of all Visibility assets through the Field team for on ground Execution under an optimized budget plan. Track the performance and evaluate the ROI and suggest continuous improvement for business development. 3. New Product Development: Develop the portfolio strategy for new product launches in pipeline. Maximize the long term profit flow from the portfolio of brands within it. 4.Drive Execution Efficiencies: Track and analyze data on the execution levels and suggest actions for improvement. Review the performance around BE, MSL, ECO and TLSE with the Region and Marketing teams. 5. Manage Designs and Spend Controls: Track completion actions and set up evaluation tools on ROI Review the TS Spends by channel on a quarterly basis with management team. 6. Resource Management: Manage all the third party sales resources- ISRs, DBSRs and FOs. Manage deployment, coverage and ways of working of the resources. 7. Communication: Develop and roll out communication for the all the initiatives to the Field team. Support in the cascade for smooth and effective execution of all initiatives. 8. Support special initiatives : Support the execution of GTM strategy across regions Work closely GTM team to plan and prepare the Channel/ASM targets based on Selling and Distribution plans for Urban and Rural foundations. 9. Reports and Analytics: Track and report data from DMS and tech enablers Analyze reports and develop insights on performance of sales initiatives Analyze and leverage insights from Nielsen 10. Capability Development: Support the sales capability development programs for DBSR, TSI, ISR, ASM. Qualification: Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM. Experience must cover Budget management, marketing planning and portfolio marketing mix management.

Role & responsibilities Manage retail and trade marketing function for the assigned geography Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity Manage external vendors to coordinate all trade marketing activities Analyze the sell-out data and ideate new ways to improve sell-out Gather market intelligence and provide insights to sales and marketing team to improve sell-out Ensure visual merchandising coverage in the assigned geography Coordination with the sales and category teams to ensure product availability at the shop floor Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainers Key Deliverables: • Channel wise Volume growth • Category wise % Share improvement • Visibility Audit scores • RE Productivity • Category Mix drive • VM Coverage

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Analytics and Modeling Associate Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decisionAbility to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teamsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise

Role & responsibilities 1. Business Development Developing Regional strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Work closely with the RSM/ZSM and HoCM/ CMM TT for planning KPIs for key initiatives and then supporting the Regional rollouts. Support the Region team in Target setting for all Initiatives in coordination with Corp CM team. Developing the communication and rollout of the all the initiatives to the Field team in coordination with the Central CM team. Competition tracking and market intelligence. 2. Driving Execution Excellence Programs: Rural and Urban Work closely with the Central CM team to prepare Region specific plans for all Channel initiatives Ensure all targets are aligned and deployed to the Area teams. Support the Region Leadership in developing the Region specific communications for deployment of Channel initiatives. Track data and manage database for evaluation. Suggest improvements and course correction actions based on evaluations. 3. Driving Efficiency Excellence : ECO, MSL , KPI tracking, GTM Deep dive into specific areas for driving efficiencies for business development. Tracking data, Analyzing and Reporting the execution levels and suggesting actions for improvement. Reviewing with the same with the Region and Area Teams. Working closely with the Corp CM team to support in the deployment and tracking of the GTM initiatives in the Areas. 4. Capability Building Initiatives Support the Region leadership and Corp team in the rollout of all capability building initiatives Track for progress and develop smart analytics to quantify gains. For eg. Passion. 4. Communication, Tracking and Reporting Develop and roll out communication for the all the initiatives to the Field team. Anchor the Comm Letter for the region. Develop the regional flavour to make the central comm letter meaningful and relevant for the Areas. Support in the cascade for smooth and effective execution of all initiatives. 5. POS Materials Management Drive the execution of POS material by format, channel, both for temporary and permanent Ensure correct quality, quantity and distribution of POS materials Receive feedback from the field on POS materials and feed the inputs to central CM team to adapt materials in accordance with field requirements. Preferred candidate profile MBA from a premier Institute with experience in FMCG industry. Should have successfully completed Field Sales role and specifically as a ASM in the last role. Must have a good understanding of FMCG Sales, GTM and DB management.