Key Account Manager

JOB SUMMARY

Responsible for smooth operations/execution in the account and also responsible for customer management, sales growth & market share of for the account.

Core Job Responsibilities

• Assists the NAC in firming up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain
• Assists the NAC in meeting the monthly / annual sales number and in preparing Review material for the account every week and every meeting with account and internally.
• Responsible for Implementation of Strategic Initiatives in JBP Accounts
• Coordinates with the accounts and gets details of store openings, thereby tracking organic growth
• Negotiates Promotions/Activations with buyers of chains
• Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring are on time for promotions, stocks, events, driving offtakes, etc.
• Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for
• opportunities and gets the same across to Customer Marketing for promo planning
• Tracks & provides commentary (both internally & to the customer) on special events like new item launch.
• Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.
• Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations.
• Leverage his understanding of the retailers / customers and their ways of working would be critical to drive Customer/Shopper Delight
• Liaise with the buyers/merchandising managers to negotiate promotions to be run in the account nationally/Regionally
• Drive the ANI Customer Marketing agenda in the account and thereby gain more share of shelf for ANI
• Use the POS data mining tools; look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made
• Understand the interplay between the various investment and profit drivers and manage them
• Coordinate with the front end execution teams of the RM s, KDM, KDE s, RCMM team & also coordinate with 3P NA & Merchandisers etc.
• Work in tandem with Brand and Customer Marketing to build plans for categories (wherever there are market share issues) and execute them
• Innovate in the areas of POSM, Promos, Merchandising, Promotion, Customer satisfaction, Differentiated Instore Shopper Engagement through Nutrition Advisors, & ways of working in his/her day to day job

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