71 Customer Marketing Jobs - Page 2

Strong knowledge of Traditional Marketing Channels, Event Planning & Branding Communication, leadership & team collaboration skills Experience with Retail Chains & Consumer Brands Increase in Footfall & In-Store Conversion jobs@manunited.co.in

Job Objective: Mass offline team focuses on driving acceptance at offline merchants across urban and rural markets across the country. The Marketing Lead is responsible for building a strong merchant base and ensuring a strong relationship with them. The role will require keen observation of merchant and customer behaviour, along with available performance data to modify and evolve regional plans and suggest product / process innovations for better service of customer needs. The incumbent will therefore be responsible for setting up team to drive acquisition and quality targets in an efficient manner. Reporting Matrix: The role will report to Marketing Head Offline Business and will be based out of Bangalore Responsibilities: • Driving Retail Visibility - executing through Regional Marketing Managers (RMM) • Monthly/ Quarterly planning of material - Collateral planning and Planogram formulation • Innovation in Visibility Elements for Mass • Branding/marketing for market share - conceptualizing scale projects like Photo QR, Soundbox Deployment, etc • Regional deployment audit to improve quality of servicing in the field • Identifying regional problems and taking initiatives to solve them with RMMs • Designing of National collaterals to improve TOMA and preference of in the merchant community • Improving Business app engagement Increase #merchants using Business app Drive awareness and adoption of Business app features • Driving various product led interventions to simplify and automate way of working resulting in increased efficiency • Coordination with various external stakeholders (Ex: printing partners, delivery partners, agencies) to ensure SLAs are adhered • Brand Presence / Awareness events (Offline) - Mall Activations /Canter /Marathons /Enclaves /OOH Planning for national campaigns, etc.

Position : Product Marketer(B2B SaaS) Experience : 4+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS). Location: Bangalore, Onsite Only (No Remote) - Hybrid Model Time Zone: US Shift (Night Shift) Salary : Negotiable Job Description : Product Marketer to build and execute marketing initiatives, to drive brand awareness, lead generation, and customer marketing. This role is perfect for a hands-on, strategic marketer who thrives in a fast-paced startup environment and can balance content marketing, product marketing, and demand generation. If you love crafting compelling narratives, launching high-impact campaigns, and working closely with sales to drive business growth, we want to hear from you. Content & Product Marketing Develop and execute content strategiesincluding thought leadership pieces, case studies, blogs, one-pagers, and product messaging. Work with sales and product teams to refine positioning and sales enablement materials. Own the creation of marketing collateral that supports outbound campaigns and customer engagement. Demand Generation & Sales Support Execute targeted demand generation campaigns to drive high-quality leads. Align marketing with sales to ensure a steady pipeline of prospects. Support ABM (Account-Based Marketing) initiatives with strategic content and outreach. Full Funnel Reporting & Nurturing Monitor and report on marketing funnel performance, building dashboards that provide actionable insights. Leverage data to identify trends, segments, and optimization opportunities across the GTM team. Craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities. What You Need 4+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS). Startup experience: comfortable operating in a fast-paced, high-growth environment. Experience in organizing and executing industry events, including conferences, executive dinners, and networking meetups. Strong skills in: Marketing automation tools (HubSpot or similar). Google Analytics & Tag Manager for performance tracking. Copywriting, UX, and designthe ability to craft compelling messaging and optimize the user experience. Bonus Points: Experience traveling to the US for industry events. Prior experience sitting in on client calls to understand market needs and pain points Interested candidates kindly share your CV and below details to usha.sundar@adecco.com 1) Present CTC (Fixed + VP) - 2) Expected CTC - 3) No. of years experience - 4) Notice Period - 5) Offer-in hand - 6) Reason of Change - 7) Present Location -

Market analysis Strategic planning Relationship building Marketing Negotiation Collaboration Reporting Industry events Business trends Regulatory compliance Budgeting

We re looking for a creative and passionate Product Designer to join our core team at Reelo. We believe that beautiful and empathetic UX can be the difference between a product flying or dying. You will be working on challenging problems in a results-focused work environment for a global SaaS product and an emerging brand. You will be responsible for the design of core product flows and interactions, prototyping, and asset creation. With the aim to empower millions of restaurant retailers to grow succeed, your work will have a significant impact from day one. This is a highly cross-functional role that requires a close partnership with engineering, customer success marketing teams. Youll have the opportunity to build this grounds-up and lead the Product Design function. What will you do One of the most high-impact design decisions we took when we started up was to be delight-led . Working with cross-functional teams (engineers, product manager, marketers, customer success, fellow designers) to drive design vision and strategy that meets the needs of our users. Applying strategic thinking to visualize ideas and concepts and communicate them effectively and compellingly for internal stakeholders, partners and customers Understand customer needs and product priorities, and transform that understanding into user-centered design concepts, products, interfaces and experiences for mobile and web. Develop, manage and evolve a product design system. Visualize large data sets for storytelling and explanation. Use data analytics, consumer insights and research data to inform design decisions Design systems and high-quality experiences that translates complexity into simplicity and creates simple, elegant experiences that feel magical Constantly see the big picture while keeping a keen eye on details What you need Min 3+ years of design experience Strong understanding and application of user-centered design methods and principles. Proficiency with the latest tools to build design and a strong desire to learn new ones. Figma expertise is preferred. Experience building products for web and mobile A sharp eye for details and a pulse on current trends in the design space Strong communication skills - able to effectively organise and communicate your thoughts to teammates and across the organisation Passion for talking to the customers to understand their problems, perspective, mental models, pain-points and aspirations. Experience working and collaborating with diverse teams in a dynamic, rapid-growth environment. Comfort with an iterative design process that includes giving, accepting and acting on feedback. A portfolio showing your high-quality, thoughtful UI and UX work Someone with a good sense of humor You re entrepreneurial; you don t need direction; youre self-driven, energetic, enthusiastic, adaptable and a team player.

As an Inside Sales Manager, your role is to lay the foundation for Reelo Sales by training and handling a team of 4-5 members. Train them regarding how to engaging with prospects and customers, helping them understand the value of Reelo, and moving them forward in the sales process. As Reelo s first point of contact, you and your team play a key role in building the Reelo brand, creating a great first impression, and building momentum for not only the sales team, but the company as a whole. We re in the early days of building a world-class sales organization, and the road ahead is going to be very exciting. We strongly believe in the overall growth and continued development of each new hire. In joining the Business Development team at Reelo, you join a community that believes in development and promotion from within. Were looking for people who are excited to work in a fast moving company, make an impact, and rapidly develop their career. Job Location - Ahmedabad, Gujarat (Work from Office) What will you do Providing a great experience for Reelo s prospective Enterprise customers Engaging with potential and current customers to assess mutual fit Be organized, manage your pipeline well and achieve sales goals on a monthly, quarterly and yearly basis. Maintaining an up-to-date knowledge of our product and its value to customers Develop in-depth knowledge of the market, trends, customers, competition Demonstrating an ability to attract new customers Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets. Get inputs from customers on features to improve the product and conversions, and share feedback with product team What you need 5+ years of work experience in Enterprise Sales (and/or SaaS experience is a +) Team Handling experience of 2+ Years Excellent written and verbal communication in English Exceptional listening skills combined with the ability to synthesize information An extrovert: The ability to socialize and strike a conversation is of utmost importance. Intellectual curiosity and problem solving A Hustler: Perseverance and a go-getter who will find a way to make it happen Data-driven: Should be an enthusiast of numbers and be able to draw insights based on the data Strong organization and time management You re entrepreneurial; you don t need direction; youre self-driven, energetic, enthusiastic, adaptable and a team player.

Respond promptly and professionally to incoming customer inquiries on telephone, chat, and email. Take charge of customer issues from start to finish while working in a dynamic and fast-paced environment. Resolve tickets and coordinate with the right teams to achieve satisfaction. Being the one responsible for ensuring that all customers have a great experience with the product, a crucial part of the role is ensuring we make the product as easy to use, reliable, bug-free, and fast as possible. Becoming an encyclopedia of knowledge about how Reelo works and what it is capable of. Build sustainable relationships and trust with customers through open and interactive communication and anticipating their needs better. Working directly with product teams to identify current issues and synthesis the diverse feedback you hear from our customers, we offer informed opinions on potential solutions. What you need? Remember that there s no such thing as the perfect candidate or background, which is what makes us unique and successful! Passion for talking to customers all day, every day A genuine enjoyment of technology Excellent verbal and written communication skills. Great problem-solving abilities and attention to detail Being comfortable in handling stressful situations such as dealing with customer frustrations, the unavailability of a critical feature, and coordinating with different teams and resources to find a workable solution to manage the requirement Organisational skills and experience in improving processes Assist in other operational work The ability to explain complex topics in easy-to-understand and concise language [English & Hindi] Demonstrated drive to exceed performance expectations and the ability to work with change. An understanding of internet culture You re entrepreneurial; you don t need direction; youre self-driven, energetic, enthusiastic, adaptable, and a team player.

Trade Marketing Manager | FMCG | Pan India

Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? 1. Role Purpose:The Customer Marketing Manager will lead Client's customer marketing initiatives, overseeing the development of strategies that foster long-term customer relationships and drive business growth. This role involves managing cross-functional teams, analyzing customer data, and executing marketing campaigns that deliver measurable results. The Customer Marketing Manager will play a pivotal role in ensuring Client's marketing efforts are aligned with customer needs and expectations. Experience:oMinimum of 5 years of experience in customer marketing, with a focus on B2B or B2C sectors.oProven track record of managing and executing customer retention and engagement strategies.oExperience in managing teams and working in cross-functional environments. Education:oBachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? Key Accountabilities: Lead the development and execution of customer-focused marketing strategies that align with Client's business objectives. Oversee the creation of customer-centric content, campaigns, and promotions across multiple channels, including digital, events, and customer communications. Analyze customer data to segment audiences and personalize marketing efforts, enhancing customer retention and satisfaction. Manage customer loyalty programs and initiatives designed to increase engagement and maximize lifetime value. Collaborate with sales, product, and digital marketing teams to ensure a cohesive approach to customer engagement. Provide leadership and guidance to the customer marketing team, ensuring the effective execution of initiatives. Monitor and report on key metrics, ensuring the continuous improvement of customer marketing efforts.Skills and Competencies: Technical Skills:oAdvanced proficiency in CRM software and marketing automation tools (Salesforce, HubSpot, etc.).oStrong understanding of data analytics and performance measurement tools (Google Analytics, Tableau, etc.).oExperience in digital marketing strategies and platforms. Competencies:oLeadership skills with the ability to manage teams and influence cross-functional stakeholders.oStrong analytical and problem-solving skills.oExcellent communication and presentation skills.oStrategic mindset with a focus on customer experience and retention.oProject management expertise, with the ability to oversee multiple campaigns simultaneously. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Analytics and Modeling Associate Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decisionAbility to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teamsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise Qualifications Any Graduation

JOB ROLE - Channel Marketing Manager REPORTING TO - Regional Manager - Channel Marketing TYPE OF ROLE - Individual Contributor Role LOCATION - Kolkata BU/ DIVISION - Consumer Lighting JOB PURPOSE Implementation of planned BTL activation to drive tertiary for specific geography, execution of branding activities for brand awareness & tracking overall sales impact on executed activity KEY RESPONSIBILITIES On ground execution of POSM: Identifying right set of outlets for POSM execution. Tracking of POSM by depot and region Audit of POSM Execution. Sales impact analysis from outlets, where it is implemented Retailer Meet: Execution of retailer meet in assigned territory Invitation to top retailers Set-up of event & proper execution flow to be designed To analyze impact of retailer meet & key learning of retailer meet Electricians meet & Execution of APP: Identifying top outlets for electrician meet. Execution of electrician meet in assigned territory Promotion of electrician APP during electrician meet & product knowledge to electricians. DSO & LAS Training/DMS implementation for new set of DTRS Branch wise DSO and LAS training Coordination of DSM implementation. Festivity activation: To carry out festivity activation planned by Regional marketing manager. To Analyze Impact of festivity activation in set of outlets Market storming activation: To execute market storming activity planned by RMM. For example, NPD (CHALO BAZAAR DAY), Focus pack (HALLABOL) DSO/Channel partner Target communication Timely upload of DSO/LAS target on the SFA APP Continues personalized communication via whatsAPP, about total target and achievement to DSOs/LAS/Channel partners Best Practices To prepare testimonials of best practices of DSO/Channel partner & create monthly newsletter, which can be shared to larger group. Supervisory Feedback from SFA application and other information Price Benchmarking & competition analysis: Collection of key competition activities including- Product portfolio, pricing, NPDs, Schemes Beat plans and Other important information properly reflecting in SFA (DSO/LAS/Supervisory application) On monthly basis checking of key information like product master, pricing master, scheme master, beat master is properly updated in various SFA app Ensure ID creation for new LAS and DSO EDUCATIONAL QUALIFICATIONS Graduation (any) or MBA/ PGDM (any) WORK EXPERIENCE 5-7 years of experience Relevant experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.

As a Sr Customer Marketing Specialist here at Honeywell, you will play a crucial role in driving customer engagement and loyalty through the development and execution of effective marketing strategies. Collaborating closely with sales teams, this role involves understanding customer needs and creating targeted marketing campaigns. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced environment. In this role, you will impact the company by developing and executing customer marketing strategies that drive customer engagement, loyalty, and revenue growth. Your ability to understand customer needs, analyze market trends, and deliver impactful campaigns will strengthen customer relationships, enhance brand perception, and contribute to the overall success and profitability of the company. KEY RESPONSIBILITIES Develop, execute and track customer marketing strategies to drive customer engagement and loyalty. Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns to achieve pipeline goals. Create and manage marketing programs, including email campaigns, social media promotions, and customer events. Analyze market trends and customer data to identify opportunities for growth. Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement. Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints. Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions. Collaborate with cross-functional teams, including offering management and creative services, to develop compelling marketing collateral and assets. Stay up to date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement. Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget. YOU MUST HAVE 6+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team. Dynamic and self-motivated individuals who thrive in a fast-paced environment. Teamwork and collaboration, as we believe that the best results are achieved through collective effort. Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement. An eagerness to learn and adapt to new technologies. Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers. WE VALUE Bachelor s degree in Marketing, Business, or related field Masters degree in Marketing or Business Administration Passion for driving growth and maximizing sales opportunities Experience in the technology or manufacturing industry.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise

Job Description: Role : Regional Customer Marketing Manager Location : Hyderabad Job Purpose Develop, influence and drive the implementation of, sources of growth, in the defined area. Deliver growth through developing engaged team and drive levers of consumer, customer, channels, and category. The RCM @ MARS role serves the purpose of translating business strategies into suitable actions for larger and strategic geographies on the one hand while leveraging local level opportunities to drive physical and mental availability. Effectively deploys National level strategies and plans by delivering specific action on ground by leveraging aspects such as Infrastructure, people and channels Lead and motivate field sales team to desired levels of consistent performance Job Responsibilities Planning: RTM Strategy Formulation - Coverage/Manpower/Pricing Unlock penetration of our core brands by driving physical reach for both direct indirect distribution - channel partner strategy to lead sustainable growth. Build a capable sales team to execute RTM strategy. Drive purpose led strategic RTM initiative. Partner with RTM Manager to win in the store. Enable growth through Technology. Ensure Governance by having right process aligned with RTM strategy and enable the process through Technology. Design, execute Manage sales incentive programs to enable desired shift in both leading and lagging KPIs. Lead Monitor all Sales KPIs Building developing Talent across the sales organization along with field team and PO Organization Lead all Financial KPIs and adherence to policies along with region finance team. Develop various business models for growth across all town class/retail environment etc. Cost management / Cost optimization/ Infra efficiency through manpower/distribution costs etc Planning new market initiatives, scoping new businesses etc Identifying areas which needs improvement/ come up with new business opportunities and come up with solutions New Product Launch/ New initiatives Work closely with the RSM, BM/ASM and central Customer marketing team to Identify activation opportunities with respect to a brand activation plan and their execution. Communicate to the Team on the final codification, facilitate roll-out in the marketplace and track progress for the same. People Function: Lead, Monitor, Motivate and drive performance by leverage selling tools and incentive programs as designed by the company Coach BM s/ASMs on the Mars Sales Distribution system and drive desired productivity levels Implement structured training interventions as per agreed calendar to continuously upskill his FSA team Set goals and metrics of measurement for Self and team in line with organizational priorities and ensure cascade of company objectives within the team and with channel partners Identify Learning and Development opportunity areas for the team and lead the implementation of the Sales Training Program developed by Sales Capability Manage Sales overhead budget and count of 3P resources for the year Influence without authority Strongly manage internal and external stakeholders Job Specifications /Qualifications 1. Education Professional Qualification MBA from premier B school 2. Knowledge/Experience 5-8 years Experience Experience in FMCG preferred Should have been an ASM/Business Manager for approximately 3 years Good to have a Regional National Sales support role for 2 or more years

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise

1)Regional strategy planning and implementation Strategize to prepare a Customer Marketing Annual Calendar and execute customer marketing initiatives and activations in-line with brand plans , to deliver NSV and market share ambitions for the brands handled Lead the quarterly/annual planning in coordination with Marketing /HO Customer Marketing/ Sales team Develop and drive distribution/visibility / activation plans channel-wise across clusters Manage customer marketing budget for the portfolio Delivery of NSV and market share ambition for portfolio handled 2)Channel management Implement the Channel Leadership Programs with defined levers / metrics in coordination with the clusters Develop visibility strategy for the respective channel and oversee execution through state customer marketing manager Lead the annual & quarterly Channel-Brand activation planning process within the clusters and evaluate activations in the channel - Collaborate with HO Commercial Team to support Brand Building activities Understand regional nuances in channels which are used in designing local programs QDVP3 scores 3)Budget adherence Plan, allocate and monitor quarterly/ annual brand-wise TTL Budgets for the clusters Follow financial protocols and procurement processes for budget utilization Ensure marketing spend stays within the approved budgets at the regional level.Budget vs. Actual 4)Brand Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out. Ensure brand health by constantly monitoring maket share/ IOP achievements Monitor competition activitiesMarket share /IOP 5)Performance governance Establish a robust M&E mechanism for customer marketing initiatives Use learning of an M&E for forward planning Winning activation portal 6)Drive SNOP process Manage communication, discussion and alignment of calendar inputs Plan activation M&E review and linkage of inputs to volume forecasts Qualitative 7)Accounting governance Be responsible for CARM compliance, Auditory compliance, accurate provisioning Track and review aging of provisions and Open PO/MIGO Audit reports

Job Description: Role : Regional Customer Marketing Manager - West Location : Mumbai Job Purpose Develop, influence and drive the implementation of, sources of growth, in the defined area. Deliver growth through developing engaged team and drive levers of consumer, customer, channels, and category. The RCM @ MARS role serves the purpose of translating business strategies into suitable actions for larger and strategic geographies on the one hand while leveraging local level opportunities to drive physical and mental availability. Effectively deploys National level strategies and plans by delivering specific action on ground by leveraging aspects such as Infrastructure, people and channels Lead and motivate field sales team to desired levels of consistent performance Job Responsibilities Planning: RTM Strategy Formulation - Coverage/Manpower/Pricing Unlock penetration of our core brands by driving physical reach for both direct & indirect distribution - channel partner strategy to lead sustainable growth. Build a capable sales team to execute RTM strategy. Drive purpose led strategic RTM initiative. Partner with RTM Manager to win in the store. Enable growth through Technology. Ensure Governance by having right process aligned with RTM strategy and enable the process through Technology. Design, execute & Manage sales incentive programs to enable desired shift in both leading and lagging KPIs. Lead & Monitor all Sales KPIs Building & developing Talent across the sales organization along with field team and P&O Organization Lead all Financial KPIs and adherence to policies along with region & finance team. Develop various business models for growth across all town class/retail environment etc. Cost management / Cost optimization/ Infra efficiency through manpower/distribution costs etc Planning new market initiatives, scoping new businesses etc Identifying areas which needs improvement/ come up with new business opportunities and come up with solutions New Product Launch/ New initiatives Work closely with the RSM, BM and central Customer marketing team to Identify activation opportunities with respect to a brand activation plan and their execution. Communicate to the Team on the final codification, facilitate roll-out in the marketplace and track progress for the same. People Function: Lead, Monitor, Motivate and drive performance by leverage selling tools and incentive programs as designed by the company Coach BM s on the Mars Sales & Distribution system and drive desired productivity levels Implement structured training interventions as per agreed calendar to continuously upskill his FSA team Set goals and metrics of measurement for Self and team in line with organizational priorities and ensure cascade of company objectives within the team and with channel partners Identify Learning and Development opportunity areas for the team and lead the implementation of the Sales Training Program developed by Sales Capability Manage Sales overhead budget and count of 3P resources for the year Influence without authority Strongly manage internal and external stakeholders Administration: Repeat Lead, Monitor, Motivate and drive performance by leverage selling tools and incentive programs as designed by the company Coach BM s on the Mars Sales & Distribution system and drive desired productivity levels Implement structured training interventions as per agreed calendar to continuously upskill his FSA team Set goals and metrics of measurement for Self and team in line with organizational priorities and ensure cascade of company objectives within the team and with channel partners Identify Learning and Development opportunity areas for the team and lead the implementation of the Sales Training Program developed by Sales Capability Manage Sales overhead budget Job Specifications /Qualifications 1. Education & Professional Qualification MBA from premier B school 2. Knowledge/Experience 5-8 years Experience Experience in FMCG preferred Should have been an ASM/Business Manager for approximately 3 years Good to have a Regional & National Sales support role for 2 or more year Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

In the Pursuit of Answers, scaling our data and tech solutions allows us to demonstrate innovation, and discover new and unique ways to improve lives. The Customer Marketing team develops the channel strategy across the buyers journey to enable execution of campaigns against key objectives and business goals. Labcorp is seeking an experienced and dynamic Customer Marketing Manager to drive outbound Marketing campaigns for strategic positioning and growth of our expanding portfolio of data-driven products and services across our BioPharma business (Labcorp Genetics, previously Invitae, data products and services). Labcorp Genetics, formerly Invitae, provides genetic testing and data-driven insights to support precision medicine and clinical research. Our real-world data (RWD) offerings, help improve understanding of the patient journey and inform clinical trial design. These insights can uncover treatment patterns and key drivers of patient outcomes, supporting better decision-making in drug development. This key role will serve as the audience and channel expert, maximizing reach into the target audience to deliver on campaign targets. The successful candidate will focus on orchestrating the execution of our integrated marketing programs, assist in directing our agency relationship, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs. This is an exciting opportunity to shape the future of Labcorps data-driven solutions and play a pivotal role in how we position and market cutting-edge innovations to diverse audiences, including sponsors, CROs, clinicians, and healthcare decision-makers. This is an opportunity to spearhead innovation at the intersection of AI, healthcare, and impact at scale. Roles and Responsibilities: Drive business growth by increasing adoption of existing products among target audience, and creating awareness and engagement for new products in partnership with Product Marketer and Commercial / Sales team. Design, execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads. Key responsibilities include: Orchestrate delivery of campaign plans to ensure alignment with marketing plan Manage campaign and annual marketing plan calendar & timelines Manage tactical plans and prioritization through effective project management, ensuring projects meet deadlines and aligned with business goals. Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.) Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leaderships strategic priorities Aggregate and analyze campaign performance data and report on key performance indicators (KPIs) and insights to drive optimization and maximize campaign effectiveness Manage third party vendors or in-house channel partners to execute on campaign plan, asset development and delivery Collaborate with the Product Management and Product Marketing team to understand business goals and strategies, market sizing and product positioning. Lead recurring meeting cadence with Product Marketing and other key stakeholders to ensure timely and on-target execution of campaigns Work across organizational structures, within and beyond the marketing team, partnering with Sales, Medical Affairs, Science and operations to enable on-time and on—target delivery Develop customer journeys in partnership with Product Management, Product Marketing, Science and Technology, Medical Affairs and Clinical Directors to target the right message to the right audienceat the right time Enable delivery of the brand experience, voice, and visuals across all marketing channels Requirements: 8+ years Marketing experience mandatory Experience in biopharmaceutical segment / expertise in Real-World Data (RWD) business, genomics, or precision medicine is preferred. Experience working on GTM projects for data-driven products in healthcare. Experience working in a large global matrix organization, and building relationships with key stakeholders Bachelor’s degree in a scientific discipline or in Computer Science, AI, Data Science; MBA with a focus on Marketing is a plus. Domain Expertise: Understanding of marketing data and technology, BioPharma industry, and the broader healthcare ecosystem is preferred. Understanding how RWD supports clinical trials and drug development is desired. Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.) In depth knowledge of account-based marketing (ABM) Deep expertise in channel strategy Robust understanding of the target audience and the customer journey to enable strategic campaign design Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM Eg. salesforce) databases are a must. Strong understanding of the digital marketing technology landscape and best practices desirable Strong communication, copywriting and editing skills needed Proven results with marketing program strategy, planning, development, and implementation through omni-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.) In depth knowledge of account-based marketing (ABM), deep expertise in channel strategy and robust understanding of the target audience and the customer journey to enable strategic campaign design. Deep expertise in marketing automation a must. Highly organized with strong project management and data analysis skills Effective communicator Open to working across time zones Interested can please share your updated resume to mahalakshmi.s1@labcorp.com

The Shopper & Customer Marketing Officer is responsible for the first-in-class presence of NIVEAs portfolio at the Point-of-Sale (POS) and at consumer activations in the assigned territory. He/she takes care of coordinating, executing and monitoring the implementation of POS materials in the General trade and modern trade channels, where NIVEA is present. Same is valid for events in the course of consumer activations. Successful performance requires. Dedication to implementation at POS Good sense of aesthetics, Diligence in execution, particularly paying attention to details, High degree of initiative and self-motivation and Ability to coordinate complex projects. Analytical acumen Role & responsibilities Extensive knowledge of the brand, the category and competitors activities from systematic market research and continuous market screening. Reporting all market developments in terms of new launches and implementation of new strategies in the region by the competitors to HO. Providing, implementing and controlling the POS Activity Plan for each brand group (BGR) in lines with the activity calendar Providing, implementing and controlling the shopper and customer marketing budget allocation in collaboration with the Regional Sales Manager and key Account Manager. Selecting and eventually contracting a set of capable agencies for creation, production and implementation of POS-material and services in collaboration with the S&CM team based out of HO Initiating, approving and controlling the implementation of POS/event activations in the territory via the partnering agencies in collaboration with the RSM/KAM and S&CM team based at HO Initiating and executed POS and visibility material in accordance with the international guidelines and the brand philosophy Clear focus and implementation of the guidelines provided by Global S & CM Collaborating extensively with the NIVEA Sales team (GT and MT) Preferred candidate profile Education: Graduate/Post graduate 3-4 years experience in Trade Marketing Merchandising vertical PC Know-how: excellent MS-Office skills Languages: excellent command of spoken and written English Secrecy: The incumbent is strictly obliged to keep company-information as a secret, especially after termination of the labor-relation. Organization: The Shopper & Customer Marketing Executive/Officer reports to Head Merchandising & dotted line reporting to Regional S&CM Manager. Main Contacts: Internal : All staff of NIVEA India. External : Creative and POS-Agency Distributors and retail clients Retailers This job description is a general guideline for the scope the position. It can neither cover the total, detailed scope of the job, nor does is it meant to stay unmodified and static for a longer period of time, since the business environment is constantly developing. In this respect the job description is a dynamic framework that cannot be claimed to be conclusive by neither the employee, nor by the employer.

Hi All, Marketing Manager for Chennai Hq JD: Job Responsibilities: Customer Engagement Market Validation & Review Key account management Competitors Analysis Finding market gap for our products Branding of Awareness & Engagement Digital Marketing ATL & BTL Gender: Male EXP :6 +yrs of experience in Marketing Field - must be from FMCG Co. Qualification: Graduate Kindly share cv to shobhabvots@gmail.com 7406374449

Education: Bachelor's degree in marketing or business or similar and masters degree would be an added advantage. 1. Work Experience: Minimum 4-7 years continuous experience ecommerce management, marketplaces management and digital marketing. • Required pre-requisites skills/experience for this position: Proficiency with MS Office suite & strong experience across ecommerce business management, account management & driving sales.Ability to practice and techniques related to web merchandising or online retailing and online sales. Able to handle margins, negotiations, and platform advertising. Have strong understanding of ecommerce and advertising metrices. Expert understanding of different technological components of online commerce Knowledge of database creation, search engine optimization tactics, data mining, and security issues. Roles & Responsibilities i. Performance Marketing & Content Management • Ensure catalog maintenance, relevant product images, product communication & A+ content is up to date on all the platforms. • Good hand on experience on the performance marketing. • Create & execute marketing programs on the respective e-commerce platforms in collaboration with internal brand team, business team & partner marketing teams. • Collaborate with E-commerce business team deliver business objectives. • Work with Ecommerce business team to understand requirements and deliver assets on a timely manner. • Measure and report performance of all digital marketing campaigns (ROI and KPIs) • Measure experiments and conversion tests within Digital Media • Evaluate & manage end-to-end customer experience across multiple digital channels and customer touch points. • Map brand performance with best-in-class industry standards and provide optimization opportunities • Consolidate Sales reports and Advertising reports to provide learning for future campaigns. Cross Business Collaboration: • Work with brand team for creative and campaign launches on ecommerce platforms. • Work with supply chain team to ensure stocks are aligned as per sales target and location wise. • Work with Creative agencies to develop creative for Ecommerce and Social media: Ensure all content is on-brand, consistent in terms of quality and tone of voice, for all channels including PR, collateral, digital and social media. • Work with finance team to align consumer discounts, promo and other marketing expenses. • Provide feedback to optimize on User Experience and work on corrective measures needed with the agency. • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

PPC Executive : Why Reelo In today s customer centric world, it s important for every business to market like the best brands in the world. As competition for customers attention increases, it has never been more important for small and mid-market F&B and retail businesses to have 360 view of the people that keep them in business. But collecting, understanding and taking action on customer data is riddled with market, resource, and technology challenges. Solving these challenges is why we get up in the morning. Reelo is the new-age customer marketing platform for restaurant & retail businesses to grow their revenue, get more customers and build a stronger brand, in an incredibly simple manner. We understand that its easier than ever to start a restaurant & retail business, it s harder than ever to grow it. Specifically, most of these businesses have two challenges with growth: 1. Getting people to make their first purchase. 2. Getting those people to come back and buy again (and again and again). These businesses and their teams already have 1,000 things to do wrestling with overly complicated marketing tools doesn t need to get added to the list. Our SaaS platform makes it fast & easy for businesses to understand more about their customers and continously engage with them in a smart & automated way - making them look like a professional without the effort. There is a massive opportunity in front of us. We re building a business that is big, meaningful, and lasting. For that, we re building a strong, diverse team of curious, creative people who want to find purpose in their work and support each other in the process. If that sounds like you, we d love to hear from you. Read more on https://www.reelo.io Location: Ahmedabad / Remote Employment Type: Full-time We are looking for a PPC Executive to manage and optimize paid ad campaigns across Google Search, Meta, and Bing Ads. If you love numbers, enjoy testing strategies, and know how to maximize ROI, this role is for you! What You ll Do Plan, launch & manage ROI-focused campaigns across Google Search, Meta, Bing Ads, and YouTube Ads. Adjust bids, test creatives, refine targeting, and maximize ROAS. T rack and report campaign performance Make landing pages work harder to improve conversion rates. Crack YouTube Ads Stay ahead of the game keep up with the latest trends, algorithm updates, and platform changes. What You Bring to the Table 1-3 years of hands-on experience managing Google Ads, Meta Ads, Bing Ads & YouTube Ads with a focus on revenue-driven results. Proven track record of hitting performance targets & scaling ad campaigns profitably. Strong knowledge of Google Analytics, Google Tag Manager, and Clarity. Experience optimizing for CPL, CPA, ROAS, and revenue growth. Bonus points if you ve worked with remarketing, display ads, automation tools, or video ad strategies. Why You ll Love Working With Us Work with a fast-growing team that thrives on innovation & performance. Manage revenue-driven campaigns and see your impact in real-time. Keep leveling up access to learning, experimentation & industry trends. Own your numbers set strategies, optimize, and hit revenue targets with autonomy. Your ideas matter test, scale, and grow without red tape! If you re results-driven, passionate about PPC, and thrive on achieving targets let s talk!

Job Summary: Position: Outlet Manager Location: Mumbai Salary: Competitive Requirements: Proven experience in restaurant management, excellent organizational and team management skills. Responsibilities: Delegate tasks to restaurant staff and supervise their performance. Maintain a fully-stocked inventory and order food supplies as needed. Manage dining reservations and ensure customer satisfaction. Coordinate with suppliers and balance cash registers. Open or close the restaurant during assigned shifts. If you join La Pinoz Pizza, you will be able to: Gain International Exposure: Work with a global brand present in multiple countries. Develop Leadership Skills: Learn from experienced managers and master the art of team coordination. Advance Your Career: Benefit from opportunities for professional growth and skill development in a dynamic and expanding company. Similar Open Positions

Avalara is seeking a customer marketing manager focused on early tenure and adoption programs to steer the experience for new and early-stage customers. This person will drive programs which push Avalara to make good on the brand promise of ease and simplicity. By delivering on this promise, the customer marketing manager will directly impact, and be measured on, corporate goals and key metrics. This person should be good at breaking down silos to accomplish cross-functional goals. Including working with product teams, technology groups and customer-facing teams such as sales and support. You will report to Senior Manager - Marketing What Your Responsibilities Will Be Support early tenure customer experience / onboarding customer experience / product adoption programs You will support all new products and existing products with designing welcome email series, enabling digitized onboarding and clear instruction that is aligned on between Learning, Product, Implementation Support and Account Management teams. You will understand and apply a customer-centric view on all programs designed. You will create/improve automation Build, manage and iterate on strategies for a complex set of contact types, purchase paths and mid-journey scenarios Identify opportunities for additional programs and to improve onboarding Plan for the unique needs of the many contact roles within a B2B organization [ex: what communication does the CFO need to receive vs the staff accountant] Some of the day-to-day program management responsibilities will include: Organize and maintain project plans Devise new programs that support key initiatives Set and measure sustainable goals for initiatives Evaluate and assess programs strengths and weaknesses Monitor projects and overseeing project teams to ensure momentum Meet with stakeholders to discuss program status and goals What Youll Need to be Successful Prior partnership with product teams and taking documentation into marketing-level objectives and communication Proven ability to translate complex into simplicity B2B SaaS marketing experience required 7 or more years of experience High-level management and leadership conversation and presentation skills Conflict resolution and problem-solving abilities Professional written and verbal communication skills Expert level multitasking skills

Job Description (Receptionist) Greet and welcome guests as soon as they arrive at the office. Notify company personnel of visitor arrival. Maintain security and telecommunications systems. Provide visitors with an appropriate answer for all their inquiries. The answer, screen, and forward incoming phone calls as necessary. Maintain employee and department directories. Receive, sort, and distribute daily mail/deliveries. Maintain security by following procedures; monitoring logbooks, and issuing visitor badges. Operate telecommunication system by following the manufacturer s instructions for house phone and console operation. Support continuity among work teams by documenting and communicating actions, irregularities, and continuing needs. Contribute to team effort by accomplishing related results as needed. Ensure reception area is tidy and presentable, with all necessary stationery and material. Order front office supplies and keep the inventory of stock. Update calendars and schedule meetings. Arrange travel and accommodations, and prepare vouchers. Perform other clerical receptionist duties such as filing, photocopying Similar Open Positions Life at uEngage At uEngage, we make it a point to indulge!