74 Customer Marketing Jobs - Page 2

We re looking for a passionate and detail-oriented Customer Advocacy & Marketing Specialist to help bring our customers success stories to life. This role is ideal for someone eager to grow in the cybersecurity space while contributing to a high-impact customer marketing function. You ll support and execute programs that showcase customer voices, strengthen brand trust, and enable our field teams to win and retain more business. About the Role We re looking for a passionate and detail-oriented Customer Advocacy & Marketing Specialist to help bring our customers success stories to life. This role is ideal for someone eager to grow in the cybersecurity space while contributing to a high-impact customer marketing function. Youll support and execute programs that showcase customer voices, strengthen brand trust, and enable our field teams to win and retain more business. This is a key supporting role on the Customer Advocacy team, reporting into the Customer Advocacy Leader, and partnering closely with product marketing, product management, comms, sales, and customer value teams. What You ll Do Customer Advocacy Program Execution Support the rollout of customer advocacy initiatives aligned with strategic goals set by the Customer Advocacy Lead Manage day-to-day operations of our customer reference platform (e.g., ReferenceEdge or similar) including reference tracking, matching, and reporting Coordinate virtual Customer Advisory Boards (CABs), including invitations, logistics, content collection, and post-event follow-ups Ensure strong relationships with internal teams to identify advocacy candidates and drive customer engagement opportunities Source, coordinate, and publish case studies, testimonials, and customer quotes that align to sales plays and product priorities Partner with Product Marketing and customer facing teams to identify customers for use cases across industry verticals and product lines Collaborate with Creative and Comms to ensure stories are polished, on-brand, and approved by customers Customer Review Program Support Manage and execute review programs for Gartner Peer Insights, and other relevant review sites Track, report, and optimize customer participation and feedback metrics Collaborate with CSMs to identify and nurture promoters for review generation Act as the go-to point for sales and field teams to request references, customer content, or program updates Deliver sales-ready materials and support internal awareness of advocacy assets and activities Maintain and regularly update the customer content library to ensure assets are easy to find and deploy 3-5 years in customer marketing, advocacy, content marketing, or a related marketing function experience in B2B tech or cybersecurity preferred Strong project management skills and ability to coordinate multiple campaigns and stakeholders simultaneously Exceptional written and verbal communication skills with attention to detail Comfort working in fast-paced environments and collaborating across teams Familiarity with customer reference platforms (e.g., ReferenceEdge) and review sites like GPI or G2 is a plus A proactive, customer-first mindset and passion for amplifying customer voices Experience supporting Customer Advisory Boards or executive-level virtual events Exposure to Salesforce, Gainsight, or advocacy tools like TechValidate, Influitive, or ReferenceEdge Understanding of Security Service Edge (SSE), cybersecurity, or enterprise IT markets Interest in growing into a customer storytelling or customer lifecycle marketing role

Job Description Role Overview: The Community Manager will play a key role in building, nurturing, and expanding our global customer community. This individual will serve as a champion of our customer base, working to foster engagement, encourage knowledge-sharing, and create a positive and inclusive environment where users feel valued and supported. You will be the voice of our customers and the bridge between their needs and our product teams, helping to shape the future of our platform. Key Responsibilities: Community Engagement: Develop and execute strategies to grow and engage a diverse, global community across forums, user groups, social media channels, and in-person or virtual events. Facilitate meaningful interactions and ensure customers feel heard and supported. Global Customer User Group Development: Implement a global user group framework which includes creation of user groups in key cities / regions, recruitment of chapter leaders, building and executive an annual community calendar, driving local engagement etc. Build and drive key business communities: Strategise and drive critical community development plans for business partners and resellers globally, by partnering with the local stakeholders and affiliate teams. Community Events & Meetups: Plan and host online and in-person events, including webinars, product demos, hackathons, and customer meetups, to foster deeper connections within the community. Moderation & Support: Lead and moderate customer discussions within online forums, user groups, and other community platforms. Provide guidance, answer questions, and ensure a positive, respectful environment for all members. Collaboration with Cross-Functional Teams: Work closely with the marketing, customer success, and product teams to align community efforts with business goals, and ensure seamless communication between customers and internal teams. Metrics & Reporting: Track community growth, engagement, and sentiment through key performance indicators (KPIs), such as active users, forum participation, and NPS scores. Provide regular reports and insights to leadership on community trends and opportunities for improvement. Qualifications Experience: 10+ years of experience in community management, customer success, or marketing, preferably within a SaaS or tech environment. Hands-on experience in creating, managing, growing

" Job Title: Lead Advertising & Brand Management Location: Mumbai About the client: PSS has been mandated to hire a Lead - Advertising & Brand Management for one of the leading consumer durable companies. Job Purpose: The purpose of the role is to assist in guiding the brand strategically in alignment with the company s vision and stakeholder expectations. The company is an equal opportunity employer and values diversity at all levels. Women professionals are especially encouraged to apply for this role. Key Responsibilities: Align GTM (Go-To-Market) plans with the strategic vision in coordination with the Vertical Head Identify opportunities for brand and marketing solutions aligned with business goals Plan and track project milestones to ensure timely execution Monitor brand performance using KPIs such as sales, market share, and growth Manage day-to-day interactions with external agencies Collaborate with cross-functional teams, including product, sales, and customer marketing Execute brand and marketing activities across various channels Develop and manage the annual marketing calendar; adapt as needed throughout the year Support and execute communication strategies across mediums, tracking performance via KPIs Ensure marketing activities stay within allocated budgets Provide guidance and mentorship to the marketing team Educational Qualifications And Experience: MBA with specialization in Marketing with 8+ years in the industry. Consumer & Brand Fundamentals: Expertise in consumer behavior, market research, brand positioning, and competitive analysis GTM Planning: Skilled in developing and executing Go-To-Market strategies for product portfolios Vendor Management: Effective coordination with agencies, ensuring timely and complete delivery, and managing contracts and performance Budgeting: Proficient in planning marketing budgets, optimizing costs, and tracking expenditures ROI Tracking: Measuring campaign effectiveness using KPIs like GRP, CPM, and engagement; leveraging analytics for informed decisions Technology & Innovation: Embracing digital, AI-driven marketing tools and staying updated with the latest industry trends. #LI-NV1 ",

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for 7- 10 years experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decisionAbility to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teamsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise Qualification Any Graduation

MoEngage is hiring a Partner Development Manager who will be responsible for scaling our Strategic Alliance with key SI and Consulting Partners. This individual will drive programs for Recruitment, Onboarding and GTM execution with partners to assist in Business Development and Services Support. What can you expect from us Be part of a skilled and passionate marketing team that s working on building a strong brand and driving business growth Work in a dynamic environment that constantly motivates you to think out-of-the-box Learn new strategies and skills that can help you sharpen and hone your prowess Data-driven approach right from the content we produce to the marketing campaigns we execute Avenues for personal growth and broadening your horizon MoEngage is an equal opportunity employer, providing a safe and friendly environment for the LGBTQIA+ community Flexible work timings Hybrid working model (WFO and WFH) What are we expecting from you Product GTM Strategy Development: Develop and own the end-to-end go-to-market strategy for new product launches, major features, and product updates, ensuring alignment with overall business objectives and revenue targets. Conduct in-depth market research, competitive analysis, and customer segmentation to identify target markets, ideal customer profiles (ICPs), and buyer personas. Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate our offerings. Launch Planning & Execution: Create detailed launch plans, timelines, and project manage cross-functional teams (Product, Sales, Marketing, Customer Success, Enablement) to ensure seamless execution. Work closely with the digital marketing team to develop integrated marketing campaigns (content marketing, digital advertising, webinars, events, etc) that drive awareness, generate leads, and accelerate pipeline. Develop content in the form of case studies, reports, PR, and other collateral that showcase the benefits of the product along with social proofing. Partner with the Product Marketing team to equip sales teams with the necessary training, tools, and messaging to effectively articulate product value and close deals. Performance Monitoring & Optimization: Define and track key performance indicators (KPIs) for GTM initiatives, including adoption rates, pipeline generation, revenue impact, customer acquisition cost (CAC), and customer lifetime value (CLTV). Analyze performance data, identify trends, and derive actionable insights to optimize GTM strategies and continuously improve product success. Establish feedback loops with sales, customer success, and customers to gather insights, understand pain points, and inform future product and GTM iterations. Cross-functional Collaboration & Leadership: Act as a central point of contact, fostering strong relationships and alignment across all stakeholders. Champion a customer-centric approach throughout the product lifecycle, ensuring customer needs are at the forefront of all GTM efforts. GEO (Generative Engine Optimization): Create a content calendar listing topics aligned with global brand pillars, aiming to accelerate MoEngage s brand awareness and perception. Work with freelancers to create multiple content pieces. This includes giving a strong brief, maintaining timelines, and ensuring quality output. Identify and collaborate with thought leaders and industry experts to create content about MoEngage and leverage their network to improve MoEngage s reach. Customer Marketing: Work closely with Customer Success teams to send regular newsletters about new MoEngage products and relevant content assets to drive product adoption and upsell revenue. The skills that will make you the right fit are Good grasp of the English language, especially in writing and presentation Strong collaboration skills to ensure seamless work with Design, Digital, Social, Paid, Email, Field Marketing, Partner, Product, and Product Marketing teams Background of writing blog articles, reports, whitepapers, ebooks, videos, and other long-form content assets Working knowledge of marketing principles and best practices Understanding brand and regulatory compliance Excellent project management skills and the ability to liaise with agencies, vendors, and creative/design professionals Good planning, interpersonal, negotiation, and communication (verbal and written) skills Ability to multitask with multiple deadlines and/or milestone requirements Strong attention to detail and a commitment to quality, viz. proofreading, editing, and consistency Continually pick up new skills and technology (proficiency with multiple Martech tools is a BIG plus!) Energetic and able to work in a highly dynamic environment you'll grab our attention immediately if you have A bachelor s degree in Marketing, Technology, English, Journalism, or a related communications field 7+ years of experience in multi-channel and multi-format content creation for a B2B tech SaaS company Skills that can help you convert tech/product knowledge into something valuable for our customers, ie, if you speak about value propositions and not features Owned multiple Marketing responsibilities in a B2B Tech SaaS with a PLG-led growth model in the past, or have a strong familiarity with a PLG motion A strong understanding of data, using it to derive insights, and converting it into something our customers understand Ideate and execute creative campaigns that stand out from standard B2B comms and visuals on social media or Email

What Will You Do In This Job You will create both short and long form content (blog posts, email content, SlideShare, eBooks, etc.) that attract and convert web visitors into leads. You will be at the core of our content marketing strategy and will help implement a variety of new content projects across different channels like blog, website, guest and third-party blogs, press websites, videos, sales collaterals, etc. You will participate in content marketing strategy and help create and execute an editorial calendar, execute content initiatives for various marketing functions like demand generation, thought leadership, customer marketing, and corporate communication. You will own end-2-end responsibility of crafting content Initiate topic research, plan on-page SEO, create outlines and drafts, get them reviewed internally, and finally publish them. You will also measure and analyse impact of content generated and produce actionable insights. Candidate Profile You must have a knack for writing and a comprehensive understanding of the software industry and the market space. You would have between 2-5 years experience in blogging, creating and producing content for the web eBooks, whitepaper case studies and marketing collaterals as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.) It goes without saying, that you should have proven writing and editing skills on the web, as well as the ability to adopt the style and voice of multiple business content. In your writing, we would love to see research-heavy, comprehensive content with lots of visuals and data. In you approach you are expected to be agile and experimental, bringing new ideas to the team and moving at a fast pace to hit aggressive timelines.

Drive clarity on complex and ambiguous projects Work with cross-functional teams that include engineering, design, marketing and growth Develop products with specific focus on revenue and strategic growth of Merchants and Acquirers. Develop a product roadmap for the Merchant VAS & ensure seamless product functionality Sharp focus on understanding customer, marketing, ecosystem and competition insights. Champion a user-centric approach to product development, ensuring that the user experience (UI/UX) is intuitive, seamless, and delightful. Work with internal and client facing teams to develop enablement plans, manage stakeholders and expectations. Ability to coordinate with various functions to ensure product roll-out within defined timelines, understand product priorities, and implement a product governance framework. Technical Skills and Experience 2+ years of product management experience Comfortable in handing ambiguity and navigate around problems Prior experience in the payments domain or enterprise SaaS organization is good to have Technical skills sufficient to understand complexity and work with developers to make the right technical trade-offs Strong understanding of SaaS business models, technology trends, and market dynamics Excellent problem-solving skills and good business acumen with sharp focus on revenue opportunities and revenue realization Effective communication skills and ability to refine messages based on the audience Qualifications Bachelor s degree in business, computer science, engineering, or a related field. MBA from the leading B-Schools preferred Key Skills * Monetize your SME relationship by 8X. Enhance your offerings with our advanced solutions

Responsibilities: * Manage sales team performance & training * Develop sales strategies & plans * Achieve revenue targets through customer engagement * Collaborate with marketing on campaigns & promotions Health insurance Life insurance Flexi working

Role & responsibilities Offline Sell Out (Traditional Trade) Lead Regional Trade marketing plan and support effective execution of the plan in different states within the Zone, with special focus on BTL implementation. Plan, Develop & Track in-shop merchandizing elements to strengthen visibility & efficacy. Working out market specific Competitive action plans to improve Volumes & Market share. Competitor activities tracking & planning counter activities. Planning yearly Activities, POSM & Promotion plans in coordination with Category Team. Trade Marketing & Shopper Strategy: Execute trade marketing strategy to create a differentiated brand experience & deliver channel OP, and deliver store level market share gain. Build and maintain strong relationships with key channel partners. Ensure consistency of Branding & shopper messaging across channels Create activations & engagement programs for shoppers from time to time to drive engagement, conversion & Premiumization at the shop floor Become the shopper custodian. Work closely with the category & content teams to understand consumer positioning planks & effectively translate the same to effective & high impact shopper communication New Launches & Promotional Campaigns: Plan and execute effective trade promotions and campaigns to drive product visibility and sales. Analyze the effectiveness of promotional activities and make data-driven recommendations for improvements. Lead New Launch planning to ensure visible placement and repeats from all target stores Market Analysis: Conduct regular market analysis to identify trends, opportunities, and potential risks. Use market insights to develop targeted trade marketing initiatives that address specific market needs. Budget Management: Develop and manage the trade marketing budget, ensuring efficient allocation of resources. Monitor expenses and provide regular reports on budget performance. Generate productivity of 10% YoY on all BTL spends Preferred candidate profile Upto 6 years of strong experience in Sell Out/ Sell-in and Trade Shopper Marketing. Experience of working with a brand that has grown dramatically is a plus. MBA in Marketing, Business, or a related field. Proven experience in trade marketing, preferably in FMCG/FMCD/FMEG industry Strong strategic thinking and analytical skills. Excellent communication, presentation and interpersonal skills. Demonstrated ability to lead and inspire cross-functional teams. Results-oriented with a track record of driving successful trade marketing campaigns. Must have proven ability to be flexible, multitask and drive key projects in a fast paced, high demand environment.

Were looking for someone who is enthusiastic, comfortable with uncertainty, flexible, great with people, understands our technical vision, and isnt afraid to roll up their sleeves and get their hands dirty. This is an Individual Contributor Role - so need a strong hustler mindset married with a strategic approach. Key Responsibilities:Create and manage sales collateral including sales decks, one-pagers, and pitch presentations tailored to various buyer personas and stages of the sales cycle. Develop and maintain a library of customer stories and case studies that showcase the impact of our solutions across different industries and use cases. Will also be executing Video Customer Case Studies + Testimonials across the US and Indian Geographies in a high-velocity mannerCreating a strong LinkedIn + Email Strategy for Customer Engagement with our Case StudiesCollaborate closely with Sales, Marketing, and Customer Success teams to gather insights and success metrics to inform enablement content. Standardize messaging and positioning across all sales materials to ensure alignment with brand and go-to-market strategy. Support onboarding and ongoing training of sales reps with relevant enablement materials and guidance. Continuously optimize content based on feedback, deal performance, and market trends. Ensure all content is easy to access, organized, and consistently updated in a detailed sheetRequirements:6+ years of experience in Sales Enablement, Content Marketing, or a similar role within a B2B Enterprise SaaS/Services or technology company. Proven track record of developing effective sales decks and high-impact customer stories that contribute to pipeline acceleration and deal wins. Excellent storytelling, writing, and visual communication skills. Strong understanding of B2B sales cycles, especially complex enterprise sales. Experience working with cross-functional teams including Sales, Product Marketing, and Customer Success. Highly organized, self-motivated, and able to manage multiple projects simultaneously. Preferred Qualifications:Experience creating content for global enterprise audiences. Background in content strategy or customer marketing is a plus. Experience with design tools (e. g. , PowerPoint, Canva, Adobe Creative Suite) is beneficial.

Regional Customer Marketing Executive will be Handling Execution and monitoring of Customer marketing activities for given region. He will report to National Customer Marketing Manager however, he will have to work closely with RBMs to ensure regional support is provided to achieve his Business Goals. The person will be implementing National Programs/schemes/activities in respective region at the same time, will propose and execute regional customer marketing programs/schemes/activities under the guidance of National Customer marketing manager. His role will be to provide execution support for the given region to all 3 Channels, GT Consumer Pack, GT Bulk Pack & Modern Trade Main Accountabilities The tasks and responsibilities can be summarized (but not limited to) as below. Execute National Customer marketing initiatives in respective region. Oversee execution along with Sales team, provide local support during execution. Monitor the programs/schemes/activities for the regions with Sales Team and submit reports to National Customer marketing manager. Work closely with respective Regional Business Managers to provide full support in terms of customer marketing initiatives to achieve Business objectives as well as Distribution expansion. To ensure Brand Visibility at retail outlets, work out POS and innovations locally in suitable to the market. To win with the retailer, develop and execute retail engagement programs/schemes/activities (national as well as regional) as well as ad hoc engagement activities. Provide Execution support to all 3 Channels, GT (consumer pack), GT (Bulk Packs) & MT for brand visibility, expansion, and trade engagement. Travel in key markets, develop strong relationships with the sales function, gather understanding of the market requirement and come back with suggestion to grow the brands and business. Ensure all documentation (both for national as well as regional programs/schemes/activities) is properly maintained at regional level in accordance with guidelines issued by National Customer marketing. Manager/commercial team/audit team Deal with local vendors and develop more vendor base. Knowledge and Skills Improve Bunges outcomes by making data-driven decisions, keeping the customer at the forefront of all they do, and proactively gaining insight into the global strategy. Collaborate, effectively communicate with others, and take initiative to continually develop themselves. Pursue opportunities to solve problems and act while maintaining the ability to manage work, even in times of challenge or change. Technical Knowledge and experience FMCG Sales and Distribution is must (oil trade will be advantage). The position would involve close working with HO team and Regional Sales team and other functions like SCM, Marketing, Commercial. Travelling would be required within the region frequently at least 10-12 days in a month (subject to exceptional circumstances). Travelling to HO will be as and when needed. Exposure to all areas of FMCG Customer marketing (GT, MT channels, Retail engagement, Distributor engagement, POSM, BTL activation, vendor management, Schemes) is must. Expertise in one of the areas is added advantage. Sound understanding of Accounting of Trade expenses and vendor management is must. Education & Experience Full time Graduate from a University Min. MBA will be an advantage. Experience - minimum 3 years in FMCG Customer Marketing (preferably Food Industry). Sales Experience will be. considered however only sales experience will be treated along with other suitability on the Job requirement. Command over and Microsoft Office in particular in MS Excel is a Must. Good presentation skill is added preference. Working knowledge of SAP is advantage.

Urgent Opening for Content Writer- Data Integration Company- Bangalore Posted On 28th Jul 2015 05:31 AM Location Koramangla , Bangalore Role / Position Content Writer Experience (required) 2-5 years Description Our client is data integration venture that helps users move data from various business apps with ease. They recently received a $2 million funding and are poised to capture the market. As a part of this expansion, they are currently looking for a Content Writer with an exceptional portfolio. What Is The Job Our Client is currently on the lookout for a talented content creator/ writer to expand our companys digital footprint, awareness, subscribers, and leads. Who Should You Apply If Inbound Marketing and a small team interests you, this is an incredible opportunity as you will get a chance to create a significant impact on a fast growing product. You can also spread your hands to other aspects of inbound / content marketing. What Will You Do In This Job You will create both short and long form content (blog posts, email content, SlideShare, eBooks, etc.) that attract and convert web visitors into leads. You will be at the core of our content marketing strategy and will help implement a variety of new content projects across different channels like blog, website, guest and third-party blogs, press websites, videos, sales collaterals, etc. You will participate in content marketing strategy and help create and execute an editorial calendar, execute content initiatives for various marketing functions like demand generation, thought leadership, customer marketing, and corporate communication. You will own end-2-end responsibility of crafting contentInitiate topic research, plan on-page SEO, create outlines and drafts, get them reviewed internally, and finally publish them. You will also measure and analyse impact of content generated and produce actionable insights. Candidate Profile You must have a knack for writing and a comprehensive understanding of the software industry and the market space. You would have between 2-5 years experience in blogging, creating and producing content for the web eBooks, whitepaper case studies and marketing collaterals as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.) It goes without saying, that you should have proven writing and editing skills on the web, as well as the ability to adopt the style and voice of multiple business content. In your writing, we would love to see research-heavy, comprehensive content with lots of visuals and data. In you approach you are expected to be agile and experimental, bringing new ideas to the team and moving at a fast pace to hit aggressive timelines. We are not hung up on education, regardless a Graduate Degree in Literature / Communications / Journalism would be an added bonus to your candidature. Send Resumes to rajesh.expertiz@gmail.com -->Upload Resume

Your Role and Responsibilities The Marketing Database Specialist is a vital role that will work closely across the entire Marketing to increase marketing database fidelity and growth. This individual will help add potential leads, cleanup data, conduct data research, assist with data automation and follow direction from our database owners as needed. What we want you to do: Upload data lists to Salesforce.com, Ringlead, or other customer database tools. Cleanup incomplete or incorrectly formatted data. Do extensive research to sleuth missing data fields via off-the-shelf tools or other means. Assist in any data related automation and ad hoc tasks. Provide low level reporting. Required education Bachelor's Degree Preferred education Bachelor's Degree Required technical and professional expertise Basic Qualifications & Competencies: 3-5 years’ experience in a customer marketing/sales database role. Proven experience with Salesforce.com. Experience with Data Quality tools (Ringlead or others). Expert skills in Microsoft Excel. Exceptional attention to detail and a bias for action. Experience in a corporate environment is preferred, with benefit from those in the B2B Software SaaS space. Not required, but beneficial is experience with PPM (Project Portfolio Management) tools such as Workfront/Wrike/others or experience with Project Management tools like Jira, Trello, Asana. Effective communicator with an urgency to proactively communicate prior to issues on quality or timeliness. Preferred technical and professional experience Hiring manager and Recruiter should collaborate to create the relevant verbiage.

About the Role At Innovaccer , wer are looking for Director-Customer Growth Marketing and in this role, you will own the strategy and execution of marketing initiatives designed to expand Innovaccers footprint within our existing customer base. In close collaboration with Customer Successwho lead Quarterly Business Reviews (QBRs)youll identify whitespace, prioritize strategic accounts, and develop marketing programs that effectively address each customers evolving needs. By deploying the right channels and tacticsfrom new-form content marketing to event-based engagementyoull build awareness and demand for Innovaccers additional solutions, fueling cross-sell and upsell revenue growth. A Day in the Life Own New Generation Within Existing Customers Whitespace identification & account prioritization to drive generation pipeline within existing customer base. Analyze contract data, product usage, and Customer Success feedback to uncover whitespace across our solutions portfolio. Develop an account-scoring model to surface high-potential opportunities for cross-sell/upsell marketing. Collaborative Strategy for Cross-Sell/Upsell Align with Customer Success on customer QBR insights, using those findings to inform tailored marketing campaigns that address specific pain points or growth objectives. Connect with Sales to ensure clear handoffs when leads mature into active cross-sell/upsell conversations. New-Form Content & Thought Leadership Oversee the creation of product-focused videos, customer product interaction showcases, and webinars that highlight the expanded value our solutions can deliver. Drive peer-to-peer engagement through case studies, customer roundtables, and analyst briefs that validate Innovaccers capabilities and success stories. Conferences & Event-Based Marketing Devise meeting-generation strategies at healthcare conferenceswhether through private executive briefings or VIP experiencesto spark discussions around broader product adoption. Collaborate with Sales and Customer Success to coordinate customer-exclusive events that reinforce partnership depth and shared best practices. Digital Campaigns & Account-Based Marketing (ABM) Launch targeted LinkedIn, email, and search campaigns highlighting pain points that can be solved by additional Innovaccer modules or solutions. Employ ABM best practicessegmenting accounts, customizing outreach, and delivering personalized content for maximum relevance. Data-Driven Insights & Optimization Monitor campaign performance via CRM (e.g., Salesforce) and analytics platforms (e.g., Power BI), refining tactics based on user engagement and pipeline progression. Present clear, data-backed results to leadership, iterating rapidly to capture new cross-sell/upsell opportunities as they emerge. Cross-Functional Synergy Collaborate with Product to understand upcoming features and roadmaps, ensuring marketing messages reflect new enhancements that resonate with existing customers. Share learnings and best practices across teamsSales, Customer Success, Marketingto maintain alignment on messaging and priority accounts. Customer Advocacy & High-Impact Content Develop compelling case studies, comparative analyses, and success stories that map real results back to Innovaccers expanding solutions portfolio. Cultivate customer champions who can speak to the impact of multiple Innovaccer products, boosting peer referrals and influencing broader adoption. What You Need Whitespace & Account Prioritization Expertise Demonstrated ability to analyze customer data, interview stakeholders, and map opportunities for cross-sell/upsell. Operational & Analytical Mindset Proficiency in CRM (Salesforce) and analytics (Power BI, Tableau); comfort turning data insights into actionable marketing strategies. Work Experience 10+ years of experience in customer marketing, growth marketing, or account-based marketingideally within a B2B SaaS or technology environment. Deep Customer Engagement Skilled at collaborating with Customer Success teams to distill QBR feedback into practical marketing initiatives. Familiarity with U.S. healthcare systems, payer-provider dynamics, or value-based care models is a strong plus. Channel Mastery & Campaign Execution Experience driving multi-channel programs (email, webinars, in-app messaging, events) targeting existing customers with relevant solutions. Knowledge of ABM approaches to tailor strategies for specific accounts or verticals. Exceptional Communication & Leadership Adept at influencing cross-functional stakeholders and distilling complex solutions into clear, resonant marketing messages. Project & Time Management Capable of managing multiple campaigns at once while maintaining a results-oriented focus. Education Bachelors degree in Marketing, Business, or a related field; Masters degree/MBA preferred. We offer competitive benefits to set you up for success in and outside of work. Heres What We Offer Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days. Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition. Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered. Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury. Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices

You will develop and lead the Customer Marketing strategy for a specific Retail Environment (RE) What would be the responsibilities for this role Developing trade segmentation and Go to Market Strategy Coordinating with Customer Development and Consumer Insights group to come up with relevant consumer/ shopper segmentation. Leading shopper insight development and application by RE Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior and category-specific behavior Designing an effective 5P strategy for the RE which drives share gains in the category Consistently evaluate 5P performance in the RE and innovate to find new shopper solutions which are more impactful and cost effective Continually evaluate promo effectiveness of all programs rolled out in the RE and take corrective actions Assessment of CP and Category performance by RE, strategy definition and objective-setting Leading the development of a RE strategy which seeks to exploit incremental sales growth opportunities Establishing objectives and KPIs for all categories and ensuring tracking mechanisms are in place and utilized Tracking, reviewing and modifying RE plans to ensure Colgate is driving consumption cost effectively and brand objectives are achieved within RE and PL guidelines What does the ideal candidate profile look like 3-4 years of overall experience, min 2yrs in FMCG 1-2 years of Field Sales experience Strong Analytical skills and strategic thinking MBA from Tier 1 or Tier 2 b-school

Were looking for someone who is enthusiastic, comfortable with uncertainty, flexible, great with people, understands our technical vision, and isnt afraid to roll up their sleeves and get their hands dirty. This is an Individual Contributor Role - so need a strong hustler mindset married with a strategic approach. Key Responsibilities:Create and manage sales collateral including sales decks, one-pagers, and pitch presentations tailored to various buyer personas and stages of the sales cycle. Develop and maintain a library of customer stories and case studies that showcase the impact of our solutions across different industries and use cases. Will also be executing Video Customer Case Studies + Testimonials across the US and Indian Geographies in a high-velocity mannerCreating a strong LinkedIn + Email Strategy for Customer Engagement with our Case StudiesCollaborate closely with Sales, Marketing, and Customer Success teams to gather insights and success metrics to inform enablement content. Standardize messaging and positioning across all sales materials to ensure alignment with brand and go-to-market strategy. Support onboarding and ongoing training of sales reps with relevant enablement materials and guidance. Continuously optimize content based on feedback, deal performance, and market trends. Ensure all content is easy to access, organized, and consistently updated in a detailed sheetRequirements:6+ years of experience in Sales Enablement, Content Marketing, or a similar role within a B2B Enterprise SaaS/Services or technology company. Proven track record of developing effective sales decks and high-impact customer stories that contribute to pipeline acceleration and deal wins. Excellent storytelling, writing, and visual communication skills. Strong understanding of B2B sales cycles, especially complex enterprise sales. Experience working with cross-functional teams including Sales, Product Marketing, and Customer Success. Highly organized, self-motivated, and able to manage multiple projects simultaneously. Preferred Qualifications:Experience creating content for global enterprise audiences. Background in content strategy or customer marketing is a plus. Experience with design tools (e.g., PowerPoint, Canva, Adobe Creative Suite) is beneficial.

One of the largest FMCG MNCs wishes to hire the Sales Strategy, Trade Marketing & GTM Lead for East. - The incumbent would manage the GTM, and Sales Development FOR EAST Specific KRAs include : - Responsible for end to end planning for new product launches - Sales Development - Urban & Rural GTM ensuring and expanding the direct reach of the markets - Driving new initiatives /projects towards creating a future-ready sales system - Building Sales Capability - Partnering with Technology team for a smooth functioning of Sales IT and GTM rollouts. Preferred candidate profile We invite applications from premier B School graduates (2019 -2022 batch graduates) with sound sales and distribution experience as ASM/ZSM coupled with HANDS ON EXPERIENCE IN PREPARING AND EXECUTING GTM STRATEGY . - His /her forte should be working with the trade, developing the channel both in urban and rural markets. - FMCG/TELECOM industry professionals may apply.

We are Looking for Program Manager for BTL promotion and Activation, FMCG and FMCD, Handling Promoters and even getting new business for Company in BTL Promotion, Inshop Visibility and Promotion in Modern Trade. Required Candidate profile Candidate must have minimum 10 Years of Experience in handling Promotion, Sampling activity in Modern Trade and General Trade in Bangalore for multiple FMCG Companies Trade Marketing.

Job Description: Trade and Customer Marketing Manager Location- South India, North India, West India, East India Contact- Can reach 7892648654 (Call/wtsapp) Job Purpose: The Trade and Customer Marketing Manager will be responsible for developing and implementing trade and customer marketing strategies for BabyCare. This role aims to drive sales growth, enhance brand visibility, and ensure effective execution of marketing initiatives across various channels. Key Responsibilities: Trade Marketing Strategy: Develop and execute trade marketing plans to support sales growth and market share objectives. Collaborate with sales teams to create promotional programs that align with business goals and retailer needs. Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities for growth. Customer Marketing: Design and implement customer marketing initiatives to enhance brand visibility and engagement. Work closely with the product development team to ensure marketing strategies align with product launches and updates. Develop customer segmentation strategies to target different consumer groups effectively. Promotional Activities: Plan and manage in-store promotions, product displays, and merchandising activities. Coordinate with retailers to ensure optimal product placement and visibility. Track and evaluate the effectiveness of promotional campaigns, adjusting strategies as needed. Collaboration and Coordination: Liaise with the sales, product development, and supply chain teams to ensure seamless execution of marketing plans. Partner with external agencies and vendors to develop creative materials and manage marketing events. Conduct regular training sessions for sales teams on product knowledge and promotional strategies. Budget Management: Develop and manage the trade and customer marketing budget. Monitor spending to ensure alignment with allocated resources and business objectives. Reporting and Analysis: Track and report on key performance indicators (KPIs) to measure the success of trade and customer marketing activities. Conduct post-campaign analysis to identify strengths, weaknesses, and areas for improvement. Qualifications: MBA preferred. Minimum of 5 years of experience in trade marketing, customer marketing, or a related role, preferably within the FMCG or baby care industry. Strong understanding of trade marketing principles, customer segmentation, and promotional strategies. Excellent analytical, communication, and project management skills. Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously. Proficiency in Microsoft Office Suite and marketing analytics tools. Key Competencies: Strategic thinking and problem-solving abilities. Strong leadership and team management skills. Excellent interpersonal and negotiation skills. Results-oriented with a focus on driving sales and market share growth. Ability to adapt to a fast-paced and dynamic work environment. Working Conditions: Office-based position with travel for meetings, events, and retailer visits. Flexibility to work extended hours as needed to meet business objectives.

Chief Manager Customer Marketing will be part of the sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop Consumer/shopper decision trees and tools to impact the execution of our brands instore across the Channels of General Trade Chemist, General Trade Relevant non Chemist , Modern Trade, Supermarket and to win by Channel and enhance brand presence across key retail partners and achieve targets for the brands handled. Drive market share growth for the brands. Develop NPD launch strategy along with the marketing organization and help develop trade launch strategy and ensure on time launch completion. EXPERIENCE: 6 to 9 years of total experience with at least 2 4 in customer marketing or sales development or regional key account management. Proven high performer as an Area Manager and Regional Key Account/Regional Customer Marketing/Central KAM/Central Customer Marketing. Strong experience in designing and executing customer marketing strategies that drive retail sales and a good understanding of managing Trade Spend and ROI Knowledge of developing Consumer Decision Tree and Local Success models by each Channel Demonstrated success in working cross functionally with sales, trade marketing, and brand teams Experience in managing retail partnerships, promotional planning, and performance analysis Key Roles/Responsibilities Lead and implement customer marketing strategies and programs to drive business growth in the offline channels Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail Design and execute innovative in store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness Oversee the creation and distribution of marketing assets, such as point of sale materials, digital content, and merchandising tools, to support retail campaigns Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives Evaluate the performance of marketing programs through KPIs, sales tracking, and post campaign analysis to ensure continuous optimization and effectiveness

Business: Piramal Consumer Healthcare Department: Sales Job Overview The Senior Manager Customer Marketing will be part of the sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop Consumer/shopper decision trees and tools to impact the execution of our brands instore across the Channels of General Trade Chemist, General Trade Relevant non Chemist, Modern Trade, Supermarket and to win by Channel and enhance brand presence across key retail partners and achieve targets for the brands handled. Drive market share growth for the brands. Develop NPD launch strategy along with the marketing organization and help develop trade launch strategy and ensure on time launch completion. Key Stakeholders: Internal Sales Team/Brand Marketing Team Sales Development Team(Training/SD) Key Stakeholders: External Retailers & Customers (all channels) External Agencies Reporting Structure:- Head of Sales Development Experience Minimum of 6-9 years of experience in customer marketing or sales development Proven high performer as an Area Manager and Regional Key Account/Regional Trade Marketing/Central KAM/Central Trade Marketing. Strong experience in designing and executing customer marketing strategies that drive retail sales and a good understanding of managing Trade Spend and ROI Knowledge of developing Consumer Decision Tree and Local Success models by each Channel Demonstrated success in working cross-functionally with sales, trade marketing, and brand teams Experience in managing retail partnerships, promotional planning, and performance analysis Key Competencies:- Strategic thinking with a data-driven approach to decision-making and campaign optimization Strong leadership, team management influencing skills with the ability to drive cross-functional collaboration Excellent relationship-building and negotiation skills with key retail partners Proficiency in analyzing customer insights and sales data to inform and optimize marketing strategies Strong project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and budget targets High attention to detail, ensuring flawless execution and operational efficiency in all customer marketing initiatives Ability to adapt and remain agile in a dynamic retail environment and rapidly changing market conditions Strong communication and presentation skills, with the ability to influence and engage stakeholders at all levels KEY ROLES/RESPONSIBILITIES: Lead and implement customer marketing strategies and programs to drive business growth in the offline channels Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail Design and execute innovative in-store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness Oversee the creation and distribution of marketing assets, such as point-of-sale materials, digital content, and merchandising tools, to support retail campaigns Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives Evaluate the performance of marketing programs through KPIs, sales tracking, and post-campaign analysis to ensure continuous optimization and effectiveness ESSENTIAL QUALIFICATION: Masters degree in Business Administration, Marketing, or related field

Your Tasks Strategy As Part Of The MU India Leadership Team, Continue To Define And Execute The Business Strategy For Our Healthcare Business In India (full P&L Accountability For Healthcare) Work Closely With Internal Stakeholders And JV Partner To Align and implement the business strategy Ensure the development of the annual business plan for the Healthcare business Monitor the planning activities and implement actions in case of deviations of the set objectives Guiding, steering, motivating and developing the Business Unit and the leadership team Ensure process efficiencies and supports alignment with the OneBeiersdorf strategy by driving standardization, collaboration, and continuous improvement Marketing In conjunction with global, develop, align and implement best suiting strategies for the India consumers by adapting global and developing local brand strategies Ensure and monitor the efficient implementation of agreed marketing activities with the objective to improve brand awareness and to increase the market positions Actively support and work with global IM process for local innovation Ensure development and implementation of digitalization of the business Sales Support Sales Director in development and execution of multi-channel strategy and sales growth plans (to ensure the sustainable success in all channels Ensure appropriate E-commerce strategy and plans are developed and executed Identify and support business development opportunities Ensure Sales and Distribution KPIs are delivered to agreed standards Shopper & Customer Marketing Ensure development and implementation of individual category strategies for key customers Support implementation of category and customer activation strategies that are strongly in line with Sales and Marketing strategy Finance and Supply Chain Ensure transparent financial management (incl compliance) and relevant business controlling framework of the MU organization considering the special legal set-up of the JV Align financial activities within global framework Ensure Finance and Supply Chain KPIs are delivered to agreed standards Legal and Compliance Comply with all applicable laws and internal compliance guidelines, including the Code of Conduct Ensure the implementation and enforcement of the Beiersdorf compliance management system in area of responsibility Act as a role model for compliance, promote compliant and speak-up behaviour and encourage employees to do the same Attend all allocated Compliance Trainings Leadership & Culture Guiding, motivating and developing the team Recruit and develop best in class organization to enable success: Monitor the effective and efficient development of the organization including identifying and proposing organizational changes needed Develop the leadership team and drive cross functional collaboration in the commercial team Ensure healthy internal talent pools and build short / medium and long succession within the team Drive and improve employee engagement within team Act as a role model in embedding culture within the team Your Profile 15+ years of commercial experience (Sales, Marketing, eCom, Digital) Cross functional & international experience High degree of business acumen Strong in internal and external stakeholder management Strong leadership skills Ability to influence at all levels in a matrix organisation Entrepreneurial mindset Agile, able to manage ambiguity, accountable, ambitious, connected Excellent analytical & conceptual skills combined with pragmatism Excellent written and spoken English At Beiersdorf, we want to help people feel good about their skin and our commitment goes far beyond caring for skin For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society Behind every brand, every product and every accomplishment are our more than 20,000 employees It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all Additional Information Please apply online via the Beiersdorf Career Website Show more Show less

About Responsive Responsive (formerly RFPIO) is the global leader in strategic response management software, transforming how organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk, and improve employee experiences. Nearly 2,000 customers have standardized on Responsive to respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests, and more. Responsive is headquartered in Portland, OR, with additional offices in Kansas City, MO and Coimbatore, India. Learn more at responsive.io. About the Role As the Sr. Specialist - Customer Community at Responsive, you will be responsible for building and maintaining a vibrant, engaged customer community on our Higher Logic Vanilla platform. This role is central to Responsives long-term vision for Digital Customer Success. You will work cross-functionally with Digital Customer Success Program Managers, the Pooled CSM Team, Product, Marketing, Lifecycle Marketing, and Academy teams to shape a best-in-class community experience that delivers customer value, drives product adoption, and encourages peer-to-peer learning. Reporting to the Manager of Customer Success - Digital, you will serve as the Community s primary voice and operational lead ensuring Responsive s customers feel informed, supported, and connected. Essential Responsibilities Own all day-to-day operations of the Responsive Community platform (Higher Logic Vanilla), including content planning, event scheduling, category structure, roles, badges, permissions, and admin settings. Moderate and engage in community discussions to promote participation, maintain a positive tone, and ensure high-quality conversation. Collaborate with CSM SMEs, Digital Program Managers, and other stakeholders to amplify and curate the most helpful content, events, and discussions. Coordinate with Marketing and Academy teams to ensure community content aligns with product launches, lifecycle campaigns, certifications, and educational initiatives. Develop and execute strategies to increase membership, participation, and engagement across customer segments. Create newsletters, polls, badges, member spotlights, giveaways, and campaigns to strengthen user participation and loyalty. Analyze and report on community metrics and member trends; use insights to improve content strategy, engagement planning, and platform structure. Partner with Product, Professional Services, and Support to identify high-impact areas for content creation that help reduce ticket volume, improve onboarding, and encourage adoption. Maintain moderation workflows to ensure quick response to questions, re-routing posts as needed to Support, CSMs, or the broader community. Lead customer feedback loops and share key themes back to the Product and CS teams to influence roadmap and success programming. What Else Youll Be Doing Collaborate closely with the Digital CS Program Managers to support full-lifecycle engagement, and incorporate Community into their digital programs. Partner with CSM SMEs and Customer Marketing to drive customer storytelling and thought leadership through community contributions. Identify opportunities for content or campaign crossover between the community and broader GTM-org strategy. Education Bachelor s degree in computer science / information technology or a similar field Experience 5-8+ years of experience in community management, customer marketing, digital customer success, or similar role in a B2B SaaS environment. Experience with Higher Logic Vanilla or comparable community platform (administration, analytics, engagement strategy). Track record of building and managing online communities, driving participation, and delivering member value. Familiarity working cross-functionally with CS, Marketing, Product, and Education teams. Experience visually and verbally demonstrating performance metrics, complex ideas, workflows, and reporting. Experience working with RFXs or with Proposal Management Teams is a plus. Experience working remotely with international teams, demonstrating effective collaboration across time zones and cultures. Knowledge, Ability & Skills: Excellent written communication skills, with an ability to shape tone and brand voice. Creative thinker with experience designing community content, campaigns, and event experiences. Proficiency in community analytics, reporting tools, and member segmentation. Highly organized and detail-oriented, with ability to manage multiple initiatives and community needs at once. Data- and insights-driven, with a passion for learning what customers want and delivering it at scale. Enthusiastic collaborator with the ability to influence and coordinate across functions. Comfortable taking initiative, working independently, and owning outcomes end to end. Excellent personal time management skills with the ability to multitask and execute on competing priorities within a fast-paced startup environment. Research-oriented mindset with the ability to explore, test, and iterate quickly.

Regional Shopper & Customer Marketing for GT is responsible for the one of the key verticals of S&CM at Nivea i.e., Indirect Channel Partners of Top 8.5K, 20K, Chemist and Wholesale. Key responsibilities include shopper activations, customer management, budget management for trade scheme and evaluating & implementing strategies for business growth. The role is responsible for delivering market share in general trade. He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies & channel programs. Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints & driving excellence in execution. Developing & implementing GTM strategies & initiatives to improve efficiency & effectiveness of trade coverage. Planning Sub Channel Planning & Management: Plan and manage the sub-channel growth, contribution to the overall sales plan. Manage Chemist, top 7.5K stores, top 20K stores, Rest of Retail, Super Distributors and Wholesale channels. Drive select MSL SKUs. S&OP Planning: Closely partner with indirect channel to ensure that bottom up S&OP forecast is baked into the overall plan led by Supply Chain. Represent the direct channel in the S&OP discussions GT JBP: Planning, Quarterly Scorecards, Actions and follow ups Marketing Planning: Plan and drive and executing market share strategy. Sales capability planning: Plan capability interventions for direct channel field force on various topics Drive sales contests to drive focus BGRs Field Execution RE Mapping Ensure Execution of Defined RE in system Align the RE basis trax, checks every quarter Bi yearly updates and corrections if any MSL MSL Availability by RE Ensure 100% MSL execution as per RE/ TRAX INNOVATION PICOS: New Products Guidelines as per HO Selling Story Execution by RE Availability in Primary and secondary shelf as per defined norms Knowledge, Skills and Experience Education: MBA from Tier 1 Institute from in Sales & Marketing. Experience in FMCG industry is desired. This is a team handling role Role will report to Associate Director - regional Sales Candidates from Premier BSchools (rankholders) with min 3-4yrs of experience as an ASM/Sr ASM or in Trade marketing from any FMCG company can apply. Job Location - Kolkata People who are ready to shift to Kolkata can also apply.

Areas of Responsibilities and Key Activities: 1. Sales Growth & Strategy Plan and execute sales strategy to achieve agreed targets and sustainable growth in the assigned territory. Perform all sales-driven activities for Veko Care Pvt. Ltd. Apply the overall sales process to meet or exceed targets. Provide accurate sales forecasts to support efficient product and service planning. 2. Team Leadership & Development Lead, mentor, and guide team members to achieve sales objectives. Provide strategic and operational support for their development and performance. 3. Business Development & Opportunity Management Identify and develop business opportunities with customers, partners, and through collaboration with the technical team. Discover and drive new opportunities, strengthen the sales pipeline, and increase opportunity pipeline value. 4. Account & Distribution Management Build and maintain strong customer relationships to track market trends and business opportunities. Drive business growth through effective distribution management and customer portfolio expansion. 5. Product & Market Strategy Support Product Management to develop and implement country-specific strategies. Collaborate with regional product managers for platform marketing and market intelligence. Contribute to Pharma Solutions strategy development and execution. 6. Sales Operations & Excellence Execute Sales Excellence initiatives: Pricing, Salesforce usage, and BRM compliance. Coordinate with Sales teams to ensure seamless order processing and resolve any order blocks. 7. Planning & Forecasting Work closely with sub-regional planners to ensure adequate stock availability for customers. Provide accurate, territory-based sales forecasts. 8. Compliance & Legal Responsibilities Ensure all business dealings are compliant with pharmaceutical laws, contracts, and agreements. 9. Innovation & Market Intelligence Gather market feedback and customer insights to contribute to the innovation pipeline. Actively share insights for future product development and strategic alignment. 10. Alliances & Business Management Support management in business alliances, investments, and cross-functional initiatives. Provide regular reports on sales and allied activities as per the requirement. Preferred candidate profile : Sales Management Product Management Key Account M anagement and Distributor Management Business Development Basic Technical understanding and support capabilities Customer and Market Intelligence.