Assistant Manager Customer Marketing (Innovation )

About the role:

• The role looks at supporting the SCMM in delivering the NSV and market share objectives.
• The role is responsible for execution of customer marketing plans at an outlet level as per the defined goal involving various aspects of ensuring effective brand communication, accurate M&E, running promotion schemes, promotor/vendor management, capability building and managing all documentation to ensure smooth implementation of the plan.

Role Responsibilities:

Requirements of the role

• Extensive travelling across to the outlets Visiting the different markets, visiting outlets during activations Engaging consumers and customers at the outlets Ability to multitask and deal with complex challenges Constantly scouting for new opportunities

AREAS OF RESPONSIBILITY

1. Outlet management

• Conduct market recee with Sales team to evaluate and finalize the outlets
• Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
• Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
• Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
• Collate and updateTSEs & TLs monthly Scores in online & offline Portal
• Prepare and supervise contracts for rental outlets and get their approval through the legal team
• Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments "

2. Brand communication and visibility

Help SCMM develop brand communication options at various channels as per brand imperatives

• Co-ordinate with vendors to oversee execution of signage in the state.
• Execute agrees visibility strategy and track and monitor visibility execution
• Responsible for the choice of outlets for implementation along with the Sales team.
• Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

3. Budget

Coordinate with the manpower agency for various activities eg. claim settlement etc.

• Ensure accurate spend of budgets at the state level.

4. Analytics :

• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
• Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan.

5. Train promoters for optimum performance

• Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing
• Induct and train the promoters as per incentive schemes
• Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

Additional Notes:

• Collaborate with CH / RCMM / Brand team for Plans
• Close All elements Design with Vendor as per guidelines
• Raise PO for planned activities
• Track execution
• visiting retails for checking executions of visibility elements
• Planning & execution of event
• Placement of event elements
• Doing M&E of all spends

Experience / skills required:

Qualification:

MBA in Sales and Marketing

Experience:

2-4 years experience in FMCG / Alco-Bev sales

Knowledge & skills:

• Planning, execution and review.
• Analytical & reasoning skills; data analytics
• Communication & negotiation skills
• Collaboration skills
• ROI Orientation
• Vendor Management
• Training promoters in outlets
• Creativity