225 Btl Activation Jobs

Key Responsibilities: Driving and achieveing the primary and secondary sales in assigned territory as per assigned Annual Business Plan (ABP) Responsible for appointing new distributors and handling existing distributors Increase product placement & product visibility for primary & secondary sales Ensuring BTL activation in Targeted Number of Stores Ensure Secondary in Outlets in Order to Qualify for the targeted sales Ensure Customer Retention with good relationship building Ensure Adherance to Monthly Billing Cycle & Number of Outlets Ensure smooth execution of secondary sales scheme in market ADD MARKET PENETRATION POINT Responsible for sales automation SFDC: Secondary sales upload & Data maintenance in SFDC

1.BTL Execution Develop and execute BTL marketing strategies aligned with brand objectives. Plan trade promotions, in-store branding, and POSM placement to enhance retail impact. Identify and propose innovative activation ideas for consumer engagement. 2.Vendor Management Coordinate with agencies, vendors, and printing partners for cost-effective and timely execution. Negotiate vendor contracts to optimize budgets and campaign effectiveness. 3. Performance Tracking & Analysis Monitor BTL campaign effectiveness. Prepare and present monthly reports on BTL performance and key insights. Competitor benchmarking reports delivered regularly. 4. Cross-functional Collaboration Work closely with the sales and retail teams to align BTL efforts with business goals. Support marketing in executing regional promotions and localized campaigns. Ensure all BTL marketing materials adhere to brand guidelines and messaging. Collaborate with sales and finance teams to ensure data accuracy. Ensure compliance with company reporting standards and data security protocols. Support sales teams with real-time insights for strategic planning. Feedback from internal stakeholders on MIS reporting quality and usefulness.

Meeting & Acquiring Clients from various industry sectors Ideating and Pitching Advertising and Consumer Marketing plans to various brands Building Relationships - with direct companies and media buying agencies Required Candidate profile Candidate should possess the following: 1. Excellent Presentation Skills 2. Excellent Oral+Written communication 3. Ms Office like Powerpoint, Excel and Word Perks and benefits Additional Incentives

Job Title: Asst. Manager/Manager Marketing Department: Marketing Location: Gurugram Reporting To: Marketing Manager / Head of Division CTC Range: 1012 LPA Job Purpose: To support and lead marketing initiatives for the OTC and Muscle Food (Sports Nutrition) categories, ensuring effective trade channel operations, branding strategies, and field team alignment for business growth. Key Responsibilities: Execute and monitor marketing plans for the OTC and Sports Nutrition categories. Work closely with trade channels to drive brand visibility and sales performance. Plan and manage ATL/BTL activities including promotions, events, and on-ground activation. Handle digital marketing campaigns and coordinate with media agencies. Manage media budgets in the range of 3–5 crores , ensuring ROI-focused spends. Liaise with the field force to ensure marketing initiatives are well integrated on-ground. Collaborate with sales, product, and creative teams to ensure brand consistency. Analyze campaign performance and consumer trends to recommend marketing improvements. Candidate Requirements: Qualification: MBA in Marketing (mandatory) Experience: 3–6 years (preferred in FMCG/OTC/Health & Nutrition sectors) Skills: Strong understanding of Trade Channel Marketing Experience with ATL/BTL and Digital Branding Media planning and budget handling experience Good communication, coordination, and analytical skills Preference: Male candidate (as per field travel requirements)

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

1.BTL Execution Develop and execute BTL marketing strategies aligned with brand objectives. Plan trade promotions, in-store branding, and POSM placement to enhance retail impact. Identify and propose innovative activation ideas for consumer engagement. 2.Vendor Management Coordinate with agencies, vendors, and printing partners for cost-effective and timely execution. Negotiate vendor contracts to optimize budgets and campaign effectiveness. 3. Performance Tracking & Analysis Monitor BTL campaign effectiveness. Prepare and present monthly reports on BTL performance and key insights. Competitor benchmarking reports delivered regularly. 4. Cross-functional Collaboration Work closely with the sales and retail teams to align BTL efforts with business goals. Support marketing in executing regional promotions and localized campaigns. Ensure all BTL marketing materials adhere to brand guidelines and messaging. Collaborate with sales and finance teams to ensure data accuracy. Ensure compliance with company reporting standards and data security protocols. Support sales teams with real-time insights for strategic planning. Feedback from internal stakeholders on MIS reporting quality and usefulness.

Experience: 4+ years in offline marketing in the retail industry Key Performance Indicators: Increase in footfall and in-store conversions. Effectiveness of offline campaigns in driving brand awareness Working Days: 6 days (10.30 am to 7.30 pm)

To lead and manage the end-to-end marketing operations of the organization, focusing on both ATL (Above the Line) and BTL (Below the Line) initiatives to drive brand awareness, project visibility, lead generation, and customer engagement. This role will ensure seamless execution of multi-channel campaigns across digital, print, OOH, events, and on-ground activations. Key Responsibilities: 1. Strategic Planning & Campaign Management Develop and execute comprehensive marketing strategies for project launches and brand campaigns. Manage 360-degree campaigns combining ATL (TV, radio, print, outdoor) and BTL (events, activations, direct marketing, exhibitions). Ensure all campaigns align with brand guidelines, business goals, and timelines. 2. ATL (Above-the-Line) Marketing Lead planning and execution of mass media campaigns across TV, radio, newspapers, and OOH. Coordinate with media buying agencies for optimal placements and ROI. Monitor brand visibility and recall metrics. 3. BTL (Below-the-Line) Marketing Plan and manage on-ground activations, exhibitions, site branding, and local promotions. Collaborate with sales teams to execute location-specific lead generation programs. Oversee the development of brochures, collaterals, hoardings, and signage. 4. Digital & Performance Marketing Support digital marketing teams with performance-oriented campaigns across paid, owned, and earned media. Drive integration between offline and digital efforts to maximize campaign effectiveness. 5. Budget & Vendor Management Allocate and manage marketing budgets across ATL, BTL, and digital channels. Build and manage relationships with creative, media, and activation agencies. Negotiate contracts, ensure timely deliverables, and optimize spends for maximum ROI. 6. Team Leadership Build, mentor, and manage a high-performing marketing operations team. Define KPIs and conduct regular performance evaluations. Foster collaboration between creative, media, digital, and field marketing teams. 7. Analytics & Reporting Track campaign performance across all channels. Generate insights through data to improve future campaigns. Present periodic reports to leadership on marketing effectiveness. Key Skills and Competencies: Strong expertise in both ATL and BTL marketing strategies within the real estate sector. Excellent project management and organizational skills. Solid understanding of brand positioning, media planning, and consumer behavior. Strong leadership, negotiation, and communication skills. Location:-ROTN Regards, Vinoth HR- G Square Groups vinoth@gsquarehousing.com

Online + Offline experience we are looking for an experienced Marketing person to assist in the planning, Coordinating, execution and optimization of our online/offline marketing efforts. The promotion of products and services through various channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Roles and Responsibilities Work with the team to brainstorm new and innovative growth strategies. Plan and monitor campaign budgets. Coordinate with external and internal team to get the desired results Prepare accurate reports on our marketing campaigns overall performance. Coordinate with the ATL/BTL and the presales team to improve marketing results. Must have hands-on in-depth technical knowledge of Google GDN, adwords, FB, social media campaigns and should be able to run them independently. Plan and manage our social media platforms. Evaluate important metrics that affect our website traffic, and target audience. Manage and update content on the website & develop new landing pages. Deploy performance marketing, CPC / SM campaigns to achieve lead generation targets for each project. Should have the ability to engage with a digital marketing agency and also review their performance technically Maintain partnerships with media agencies and vendors Identify the latest trends and technologies affecting our industry. Desired Candidate Profile Masters degree in marketing, advertising or a related field 4-6 years of experience writing for real estate audience, ability to communicate effectively with experience in a digital marketing or advertising position. Excellent communication and interpersonal skills. Highly creative with excellent analytical abilities. In-depth knowledge of various social media platforms, best practices, and website analytics. Understanding of HTML, CSS, and JavaScript is required. Up-to-date on the latest trends and technologies in digital marketing. Demonstrable experience leading and managing marketing across channels, email, social media and/or display advertising campaign.

Lead and manage end-to-end event production from planning & setup to on-ground execution and closure. Maintain a strong vendor network and ensure cost-effective procurement & production practices. Negotiate vendor contracts Manage production budgets Required Candidate profile Experience in event production within the events/experiential marketing industry. In-depth knowledge of event production elements – staging, sound, lighting, fabrication, permissions, logistics, etc.

Key responsibilities Planning and executing all BTL Marketing activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, brochures) and brand/service placement. Planning and innovating new marketing initiatives on a regular interval to build brand awareness. Facility Branding across all BUs Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions. Manage Customer-centric Industry events, Internal Events, etc. Ensure right speaking slots in relevant events and summits Manage Special Event Projects Industry Partnership - Evaluate and manage partnership with Industry and Trade associations QUALIFICATIONS & COMPETENCIES Skills and Competencies Energetic, versatile and a creative problem-solver Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail Effective communications, presentation Excellent Attitude, with strong mindset towards learning and contribution. Stakeholder Internal: Branding Team and all HODs Stakeholder External: Vendors and Partners Educational Qualification (min): Post-Graduation in Marketing Range/ Min no of years - of overall Experience required :10 years and above Min no of years of Industry specific experience required, if any & the industry type: 8 Years

Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Surat, Ahmedabad Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Surat, Ahmedabad Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

Job Title: Assistant Manager BTL Marketing (Care Home & Care at Home) Location: Bangalore Experience: 3-\.;7 years in BTL/Field Marketing/Event Execution Department: Marketing Reporting to: GM About Antara Senior Care Antara Senior Care, a part of the Max Group, is Indias leading integrated senior care platform, offering Assisted Living (Care Homes), Home Healthcare (Care at Home), and specialised services tailored for seniors. As we expand in Bangalore, we are looking for a dynamic and execution-focused BTL professional to lead hyperlocal marketing initiatives. Role Objective To drive visibility, engagement, and lead generation for Antaras Care Home and Care at Home services in Bangalore through innovative, localised BTL campaigns and close coordination with sales and operations. Key Responsibilities BTL Campaign Execution & Innovation Plan and implement hyperlocal BTL campaigns such as RWA activations, senior clubs, health kiosks, society engagement, and on-ground medical camps. Execute centrally designed campaigns from the HO marketing team while adapting them for local relevance. Explore and implement new, creative formats for community engagement. Sales & Operations Coordination Coordinate closely with the sales team to support local lead-generation needs through relevant field activations. Collaborate with the operations and clinical teams to ensure smooth execution of community-based events and in-home trials. Vendor & Agency Management Identify, onboard, and manage local vendors, event partners, printers, and fabricators. Ensure timely, cost-effective execution with adherence to brand quality standards. Collateral & Compliance Management Efficiently manage marketing collateral inventory, including standees, brochures, flyers, branding kits, etc. Ensure timely replenishment, proper distribution, and usage tracking across all field touchpoints. Adhere to all internal and external compliance requirements related to branding, data collection, testimonials, and on-ground executions. Content & Testimonial Capture Capture authentic patient stories and testimonials during events and field visits (with consent). Liaise with the content/creative team to turn them into impactful video/photo content. Reporting & Analytics Maintain activity trackers, lead reports, cost sheets, and campaign performance data. Submit weekly/monthly reports highlighting ROI, feedback, and improvement areas. Required Skills & Qualifications Graduate/Postgraduate in Marketing, Event Management, or a related field 37 years of experience in BTL/field marketing, preferably in healthcare, senior care, diagnostics, or FMCG Familiarity with Bangalores geography, local networks, RWAs, and healthcare clusters Strong execution, coordination, and vendor management skills Creative mindset with the ability to localize messaging and engagement Excellent interpersonal and organizational abilities Fluency in English and Kannada is preferred What We Offer A high-impact, entrepreneurial role with Indias most trusted senior care brand Opportunity to own and lead the BTL charter for Bangalore Cross-functional learning across content, operations, sales, and digital Competitive salary, performance-linked incentives, and growth pathway Interested Candidates can share their resume on rajkumari@antaraseniorcare.com

Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewellery Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives

Ensure compliance with the overall brand guidelines, develop the organization’s marketing strategy, short- term & long-term marketing plans. Marketing Calendar Ownership Campaign Planning & Execution Digital Marketing Leadership ATL & BTL Strategy Required Candidate profile Exp. in ATL/BTL, marketing Campaign Strong understanding of media planning, customer segmentation ,branding principles, Analytical knowledge, Creativity & expression, Influencing & negotiation skills

BTL Plan and execute local marketing events, loan melas, housing society activations, kiosk setups, etc. Distribute and install marketing collaterals at strategic locations in the branch catchment area Manage vendor coordination for field-level execution as needed. Execute Marketing BTL activities near branches, catchment areas on a daily and weekly basis. Branch Branding & Collateral Management Ensure consistent branding across all branches (signages, posters, standees, etc.). Conduct regular collateral audits and replenish marketing materials by traveling to branches. Maintain inventory and usage records for all marketing collaterals. Coordination & Planning Work closely with Branch Managers to identify local marketing opportunities. Share weekly activity plans and post-activity reports with the central marketing team. Gather insights from the field to recommend hyperlocal campaigns or improvements.

As a Deputy Manager in Marketing at our institute, you will be responsible for a wide range of activities to drive business growth and market presence. With a postgraduate qualification and at least 7 years of experience, you will play a crucial role in the success of our Marketing Department. Your primary job responsibilities will include counseling for programs, sales, business development, BTL activation, event participation, seminars, coaching center relationship management, event activation, negotiation, decentralized tie-ups, customer and market research. In terms of Business Development, you will be expected to plan and conceptualize innovative ideas to increase revenue opportunities for the institute. This will involve developing competitive sales strategies for deeper market penetration, executing the overall business plan, generating leads, and meeting revenue targets. You will also be responsible for presenting the institute to potential clients through various communication channels. For Marketing & Promotion, you will need to plan marketing campaigns for different educational products, analyze customer research and competitor information, attend and organize sales promotional events and exhibitions, and coordinate with managers to carry out campaigns. Additionally, you will establish tie-ups with various organizations to promote programs and increase sales. Your role will also involve Customer, Market Research & Sales activities such as ideating new marketing tools and techniques, lead generation, local mapping of target audience, relationship building with corporate clients, attending to queries, and providing appropriate solutions. As part of Activities and Events, you will be responsible for executing BTL activities, organizing seminars and workshops, and traveling across different cities for marketing activities. You may also be assigned additional job responsibilities as per the needs of the institute. Your contribution will be vital in driving the growth and success of our institute in the competitive educational landscape.,

About the Role We are seeking energetic and resourceful individuals who can think on their feet, hustle on the ground, and identify high-potential marketing opportunities. This role is perfect for someone who loves fieldwork, is street-smart, and can gather market intelligence while ensuring smooth on-ground execution of marketing initiatives and events. Role & Responsibilities Conduct on-ground recce for marketing avenues such as banners, hoardings, kiosks, and offline campaigns. Build a strong understanding of local markets to identify high-visibility touchpoints and partnerships. Plan and execute field operations for marketing activities and events in coordination with the central marketing team. Assist in vendor identification, negotiation, and management for on-ground activations. Gather and report real-time insights on competitions marketing activities in assigned territories. Coordinate with internal teams and external vendors for seamless execution of campaigns. Drive footfalls to events and Brick&Bolts physical marketing initiatives through active promotion and networking. Regularly submit field reports, photographs, and data on activities undertaken Required Skills & Qualifications Graduate with 1+ years of experience in field marketing, event operations, or related roles. Willingness to travel extensively within the assigned city/region. Excellent communication and negotiation skills in English and local language(s). Strong problem-solving skills and ability to make decisions independently. A go-getter attitude with a passion for on-ground execution and market exploration. Ability to multitask and manage operations under tight deadlines. Proficiency in using mobile apps and reporting tools. What We’re Looking For We are looking for hustlers – individuals who are self-driven, proactive, and willing to go the extra mile to get things done. If you love working in dynamic environments and enjoy being on the move, this role is for you.

Key Responsibilities: Collections & Revenue Tracking Support brand managers by tracking receivables from partner brands and agencies post-campaign execution. Coordinate with external brand POCs to ensure timely invoice clearance, resolve discrepancies, and follow up professionally. Maintain real-time dashboards for collections and provide visibility to leadership on outstanding payments. Ensure commercial terms and billing timelines are strictly adhered to as per brand agreements. Stakeholder & Communication Management Act as the bridge between Sales, Finance, Legal, and Operations teams for any collections- or payout-related queries. Collaborate closely with external stakeholders (brands, agencies, finance contacts) to ensure smooth collections. Handle documentation and communication for collections, follow-ups, escalations, and reconciliations. BTL Vendor Payout Management Coordinate with BTL execution vendors/agencies to track deliverables, align payment terms, and ensure timely payouts. Maintain accurate payout logs, vendor invoices, and delivery confirmations. Collaborate with the finance team to process vendor payments within stipulated timelines. Address payout-related vendor queries or escalations and ensure proper closure with internal alignment. Reporting & Compliance Prepare weekly and monthly dashboards for receivables, vendor payouts, and payment status summaries. Assist in audit readiness by maintaining a clean trail of communications, documents, and reconciliations. Ensure 100% compliance with internal financial processes, documentation standards, and SLA timelines. Key Requirements: 13 years of experience in collections, sales operations, finance coordination, or client servicing roles. Experience with BTL campaigns, ad sales, or agency-side account management is a plus. Strong communication skills—both verbal and written—for professional stakeholder engagement. Proficiency in Excel/Google Sheets; experience with tools like Zoho Books, CRMs, or ERPs is a plus. Excellent attention to detail, documentation, and proactive follow-up mindset. Ability to manage time-sensitive processes and multitask across projects and partners.

Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewelry Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives To Apply: Email: [ s.devanesan@bajajcapital.com ] WhatsApp: [ +91 9092930867 ]