Marketing Manager

CancerMitr is India’s first phygital (physical + digital) integrative cancer care ecosystem, bridging discovery to recovery. We combine advanced oncology, functional medicine, and patient-centric technology to empower individuals with holistic, evidence-based, and affordable care. Our mission is to make cancer care empathetic, personalized, and accessible for every patient and family

Marketing Freelance - JD
Strategy & FoundationRole Overview

We are looking for a results-driven Marketing Freelancer to support execution of marketing initiatives across digital channels. This role is ideal for a self-managed professional who can independently execute campaigns, optimize performance, and deliver measurable outcomes within defined timelines.

If you are hands-on, data-oriented, and comfortable working with fast-growing health-tech brands — this role is for you.

Key Responsibilities

Campaign Execution & Performance Marketing

• Execute digital marketing campaigns across Google, Meta, and other relevant platforms
• Optimize campaigns for lead generation, conversions, CAC, and ROI
• Support landing pages, funnels, and user journeys for performance improvement

Content & Brand SupportExecute brand-aligned communication across ads, landing pages, and campaigns

• Coordinate with designers, copywriters, or internal teams for creative execution
• Ensure consistency in tone, messaging, and positioning

Analytics & Optimization

• Track and analyze campaign performance metrics (CTR, CPL, conversions, ROI)
• Share regular performance reports and actionable insights
• Continuously test, iterate, and optimize campaigns

Collaboration & Execution Support

• Work closely with internal stakeholders (marketing, product, leadership)
• Support short-term marketing initiatives, launches, and experiments
• Execute tasks independently with minimal supervision

Required Skills

• Strong hands-on experience in digital and performance marketing
• Working knowledge of Google Ads, Meta Ads, and basic SEO
• Ability to execute campaigns end-to-end, not just plan them
• Data-driven mindset with comfort in analyzing performance metrics
• Strong communication, time management, and ownership mindset

Good to Have (Plus Points!)

• Experience with healthcare, health-tech, or wellness brands
• Exposure to CRM tools, lead funnels, or marketing automation
• Understanding of patient journeys and trust-led marketing
• Experience working with startups or fast-paced teams

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field

Compensation

• Project-based or monthly retainer
• Compensation will be aligned with experience, scope, and deliverables
• Interested candidates can send their CVs with a cover mail at .
• 3–6 years of experience in marketing, growth, or performance roles
• Experience managing campaigns, teams, or agencies is preferred

Job Types: Part-time, Contractual / Temporary

Work Location: In person