Assistant Manager Customer Marketing (Innovation )

About the role:

The role looks at supporting the SCMM in delivering the NSV and market share objectives.The role is responsible for execution of customer marketing plans at an outlet level as per the defined goal involving various aspects of ensuring effective brand communication, accurate M&E, running promotion schemes, promotor/vendor management, capability building and managing all documentation to ensure smooth implementation of the plan.

Role Responsibilities:

Extensive travelling across to the outlets

Visiting the different markets, visiting outlets during activations

Engaging consumers and customers at the outlets

Ability to multitask and deal with complex challenges

Constantly scouting for new opportunitiesAREAS OF RESPONSIBILITY 1. Outlet management

Conduct market recee with Sales team to evaluate and finalize the outlets

Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO

Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar

Work towards development and innovations in Signage Elements example racks main shop signage/ gandolas etc

Collate and update TSEs & TLs monthly Scores in online & offline Portal

Prepare and supervise contracts for rental outlets and get their approval through the legal team

Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team

Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments "2. Brand communication and visibility

Help SCMM develop brand communication options at various channels as per brand imperatives

Co-ordinate with vendors to oversee execution of signage in the state.

Execute agrees visibility strategy and track and monitor visibility execution

Responsible for the choice of outlets for implementation along with the Sales team.

3

Coordinate with the manpower agency for various activities eg. claim settlement etc.

Ensure accurate spend of budgets at the state level.4. Analytics :

Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.

Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan.5. Train promoters for optimum performance

Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing

Induct and train the promoters as per incentive schemes

Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

Additional Notes:

• Collaborate with CH RCMM Brand team for Plans
• Close All elements Design with Vendor as per guidelines
• Raise PO for planned activities
• Track execution
• visiting retails for checking executions of visibility elements
• Planning & execution of event
• Placement of event elements
• Doing M&E of all spends

Experience skills required:

Qualification: MBA in Sales and Marketing

Experience:

2-4 years experience in FMCG Alco-Bev sales

Knowledge & skills:

Planning, execution and review.

Analytical & reasoning skills; data analytics

Communication & negotiation skills

Collaboration skills

ROI Orientation

Vendor Management

Training promoters in outlets

Creativity