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Shopper & Customer Marketing Executive

Shopper & Customer Marketing Executive

NIVEA

3 - 4 years

10 - 14 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

customer marketing sales intranet trade marketing market research merchandising ms office marketing budget marketing executive monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

1)The Shopper & Customer Marketing Executive is responsible for the first-in-class presence

of portfolio at the Point-of-Sale (POS) and at

consumer activations

in the assigned territory.

2)He/she takes care of coordinating, executing and monitoring the implementation

of POS materials in the General trade and modern trade channel.

3) Extensive knowledge of the brand, the category and competitors activities from systematic market research and continuous market screening.

4) Providing, implementing and controlling the POS Activity Plan for each brand group (BGR) in lines with the activity calendar

5) Providing, implementing and controlling the shopper and customer marketing budget allocation in collaboration with the Regional Sales Manager and key Account Manager.

6) Selecting and eventually contracting a set of capable agencies for creation,production and implementation of POS-material and services in collaboration with the S&CM team based out of HO.

7) Initiating, approving and controlling the implementation of POS/event activations in the territory via the partnering agencies in collaboration with the RSM/KAM and S&CM team based at HO

8) Initiating and executed POS and visibility material in accordance with the international guidelines and the brand philosophy. Clear focus and implementation of the guidelines provided by Global S & CM

9) Collaborating extensively with the Sales team (GT and MT)

Your Profile

Education: Graduate/Post graduate

Minimum 3-4 years experience in Trade Marketing Merchandising vertical

PC Know-how: excellent MS-Office skills

Languages: excellent command of spoken and written English

Your responsible recruiter Tabassum Shaikh.Please apply online via the Beiersdorf Intranet until 15th October.

Buddy and Mentoring

International Work Environment

Flexible Working Hours

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Shopper & Customer Marketing Executive