Shopper & Customer Marketing Executive

3 - 4 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Your Tasks
  • The Shopper & Customer Marketing Executive is responsible for the first-in-class presence of portfolio at the Point-of-Sale (POS) and at consumer activations in the assigned territory.
  • He/she takes care of coordinating, executing and monitoring the implementation of POS materials in the General trade and modern trade channel.
  • Extensive knowledge of the brand, the category and competitors’ activities from systematic market research and continuous market screening.
  • Providing, implementing and controlling the POS Activity Plan for each brand group (BGR) in lines with the activity calendar
  • Providing, implementing and controlling the shopper and customer marketing budget allocation in collaboration with the Regional Sales Manager and key Account Manager.
  • Selecting and eventually contracting a set of capable agencies for creation,production and implementation of POS-material and services in collaboration with the S&CM team based out of HO.
  • Initiating, approving and controlling the implementation of POS/event activations in the territory via the partnering agencies in collaboration with the RSM/KAM and S&CM team based at HO
  • Initiating and executed POS and visibility material in accordance with the international guidelines and the brand philosophy. Clear focus and implementation of the guidelines provided by Global S & CM
  • Collaborating extensively with the Sales team (GT and MT)
Your Profile
  • Education: Graduate/Post graduate
  • Minimum 3-4 years experience in Trade Marketing Merchandising vertical
  • PC Know-how: excellent MS-Office skills
  • Languages: excellent command of spoken and written English
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.Additional informationYour responsible recruiter Tabassum Shaikh.Please apply online via the Beiersdorf Intranet until 15th October.

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