Posted:3 days ago|
Platform:
Work from Office
Full Time
About the Function: Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
Were operating across different markets, channels, and areas of expertise. Using your curiosity and passion, youll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. Well support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the Role
This role is responsible for all brand related activities at the regional level by designing and implementing image building activities with the objective to drive sales through various marketing activities like consumer activations, brand visibility and events leading to brand awareness and top of the mind recall Typical Role Requirements Qualification: MBA
5 to 6 years experience
Marketing framework
- planning, budgeting, execution, and review.
- Analytical & reasoning skills
- Communication & negotiation skills
1. Strategize and execute customer marketing initiatives and activations in coordination with brand marketing team and regional sales team. Lead the quarterly/annual planning in coordination with Marketing & Sales team within the project vertical
2. Identifying and executing brand communication options at various channels as per brand imperatives. Understand regional nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.
3. Budget planning across various brands and ensuring seamless execution of brand plans within the budgetary framework while ensuring adherence to brand guidelines. Ensure marketing spend stays within the approved budgets at the regional level.
4. Develop visibility strategy for respective channel and oversee execution. To innovate in terms of display units, collaterals to drive visibility across the region. Should work towards standardization of processes, signage and bring about economies of scale by effective vendor management and evaluating vendors
5. Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out.
6. Establish a robust measurement mechanism for customer marketing initiatives and highlight the performance at the regional Level. Monitor and evaluate performance to define actionable learning for improvement
7. Understand channel's best practices in FMCG related industries and leverage it by incorporating key insights in channel programs.
Diageo
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