Manager - Regional Customer Marketing

As the Manager - Regional Customer Marketing, you will be responsible for all brand-related activities at the regional level. Your main objective will be to design and implement image-building activities to drive sales through various marketing initiatives such as consumer activations, brand visibility, and events, ultimately enhancing brand awareness and top-of-mind recall. With a qualification of an MBA and 5 to 6 years of experience, you will play a crucial role in strategizing and executing customer marketing initiatives and activations in coordination with the brand marketing team and regional sales team. Your analytical and communication skills will be key as you lead quarterly/annual planning within the project vertical and identify brand communication options across various channels. In this role, you will also be responsible for budget planning across various brands, ensuring seamless execution of brand plans within the approved budgetary framework while adhering to brand guidelines. Developing a visibility strategy for respective channels and overseeing execution will be part of your responsibilities. Additionally, you will work towards standardizing processes, signage, and vendor management to drive economies of scale effectively. Your focus will be on creating demand through consumer-winning activations, perfect outlet programs, and leveraging the portfolio for effective sell-out. You will establish a robust measurement mechanism for customer marketing initiatives at the regional level, highlighting performance and defining actionable learnings for improvement. By understanding channel best practices in FMCG industries, you will incorporate key insights into channel programs to drive success. Collaboration with the Marketing & Sales team, strategic implementation, and operational implementation will be essential for your success in this role. Furthermore, flexibility and inclusivity are integral to our culture, as we strive to create an environment where everyone feels valued and can contribute to our shared goal of celebrating life every day, everywhere. If you are passionate about transforming businesses, taking brands to the next level, and shaping the next generation of consumer celebrations worldwide, this opportunity may be the perfect fit for you. Join us on this journey of growth and innovation as we work together to create the best-performing consumer products company in the world.,