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Manager - Regional Customer Marketing

Manager - Regional Customer Marketing

Diageo

5 - 9 years

0 Lacs

haryana

Posted:4 days ago| Platform: Shine logo

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Skills Required

marketing framework analytical reasoning skills communication negotiation skills

Work Mode

On-site

Job Type

Full Time

Job Description

As a Manager - Regional Customer Marketing, you will be responsible for all brand-related activities at the regional level. Your role will involve designing and implementing image-building activities to drive sales through various marketing initiatives such as consumer activations, brand visibility, and events. Your qualifications should include an MBA and you should have 5 to 6 years of experience in marketing. Your knowledge and skills should encompass marketing framework, planning, budgeting, execution, and review, as well as analytical and reasoning skills, and communication and negotiation skills. Key Responsibilities: - Strategize and execute customer marketing initiatives and activations in coordination with the brand marketing team and regional sales team. Lead the quarterly/annual planning within the project vertical. - Identify and execute brand communication options across various channels as per brand imperatives, considering regional nuances. - Plan budgets across various brands and ensure seamless execution of brand plans within the approved budgetary framework. - Develop a visibility strategy for the respective channel, innovate in terms of display units and collaterals, and drive visibility across the region. - Drive seamless route-to-consumer effectiveness by building brand imagery, creating demand through consumer-winning activations, perfect outlet programs, and leveraging the USL portfolio. - Establish a robust measurement mechanism for customer marketing initiatives and monitor performance at the regional level. - Understand best practices in FMCG-related industries and leverage key insights in channel programs. About the Company: Our ambition is to create the best performing, most trusted, and respected consumer products companies globally. Join us in transforming our business, taking our brands to the next level, and shaping the next generation of celebrations for consumers worldwide. If you are inspired by this opportunity and possess the required qualifications and experience, we encourage you to apply.,

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Manager - Regional Customer Marketing