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Senior Manager - Shopper Marketing

Senior Manager - Shopper Marketing

Diageo

7 - 10 years

14 - 19 Lacs

gurugram

Posted:9 hours ago| Platform:

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Skills Required

customer marketing marketing tableau performance metrics stakeholder management modern trade brand activation power bi business development retail sales retail sales fmcg sales shopper marketing trade marketing key account management btl

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the role:

We are seeking a data-driven and business-savvy Customer Marketing Analytics Sr. Manager to support the development and execution of our customer marketing strategy.
This role will be instrumental in driving actionable insights, tracking performance, and enabling strategic decision-making to enhance activation effectiveness, optimize budgets, and stay ahead of market trends

Role Responsibilities:

Key Responsibilities

Performance Tracking & Reporting:

Monitor and report on plan vs. achievement for all customer marketing activations.
Lead measurement & evaluation (M&E) of key activations to assess ROI and effectiveness.
Develop and maintain performance scorecards for ongoing visibility to leadership.

Market & Execution Insights:

Track and analyze 3rd party data sources (e.g., Nielsen/ Sixth Factor) to evaluate in-store execution and share insights with regional teams.
Partner with sales and regional marketing teams to identify opportunities for improving execution scores and in-market performance.

Budget Management:

Manage budget allocation across activations and ensure efficient utilization of marketing spends

Strategy & Experimentation:

Support strategy projects to test new activation models and derive learnings for scale-up.
Drive a culture of experimentation and continuous improvement in customer marketing initiatives.

Internal Communication & Presentations:

Prepare and deliver management presentations highlighting key activation updates, insights, and strategic recommendations.

Competitive Intelligence:

Conduct competition tracking to benchmark against category and channel trends.
Analyze competitor activations, pricing, and promotional strategies.

Consumer & Customer Insights:

Work closely with the consumer planning team and generate actionable customer and consumer insights to ensure activation planning and strategic investments.

Experience / skills required:

Qualifications:

MBA with a specialization in Marketing, Strategy, or Business Analytics.
56 years of relevant experience in customer marketing and commercial analytics
Solid understanding of marketing performance metrics and data-driven decision making.
Hands-on experience working with analytical tools (e.g., Excel, Power BI, Tableau) and syndicated data (e.g., Nielsen, Kantar).
Strong problem-solving skills with the ability to translate data into actionable insights.
Excellent communication and stakeholder management skills to collaborate across commercial, regional, and finance teams.
A keen understanding of the retail landscape and evolving consumer trends in India is a strong advantage.

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