10 Shopper Marketing Jobs

Regional Shopper & Customer Marketing for GT is responsible for the one of the key verticals of S&CM at Nivea i.e., Indirect Channel Partners of Top 8.5K, 20K, Chemist and Wholesale. Key responsibilities include shopper activations, customer management, budget management for trade scheme and evaluating & implementing strategies for business growth. The role is responsible for delivering market share in general trade. He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies & channel programs. Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints & driving excellence in execution. Developing & implementing GTM strategies & initiatives to improve efficiency & effectiveness of trade coverage. Planning Sub Channel Planning & Management: Plan and manage the sub-channel growth, contribution to the overall sales plan. Manage Chemist, top 7.5K stores, top 20K stores, Rest of Retail, Super Distributors and Wholesale channels. Drive select MSL SKUs. S&OP Planning: Closely partner with indirect channel to ensure that bottom up S&OP forecast is baked into the overall plan led by Supply Chain. Represent the direct channel in the S&OP discussions GT JBP: Planning, Quarterly Scorecards, Actions and follow ups Marketing Planning: Plan and drive and executing market share strategy. Sales capability planning: Plan capability interventions for direct channel field force on various topics Drive sales contests to drive focus BGRs Field Execution RE Mapping Ensure Execution of Defined RE in system Align the RE basis trax, checks every quarter Bi yearly updates and corrections if any MSL MSL Availability by RE Ensure 100% MSL execution as per RE/ TRAX INNOVATION PICOS: New Products Guidelines as per HO Selling Story Execution by RE Availability in Primary and secondary shelf as per defined norms Knowledge, Skills and Experience Education: MBA from Tier 1 Institute from in Sales & Marketing. Experience in FMCG industry is desired. This is a team handling role Role will report to Associate Director - regional Sales Candidates from Premier BSchools (rankholders) with min 3-4yrs of experience as an ASM/Sr ASM or in Trade marketing from any FMCG company can apply. Job Location - Kolkata People who are ready to shift to Kolkata can also apply.

Role & responsibilities : Reviewing Operations team performance and gaps to be identified, planned & executed to their best to the organization. Identify Market opportunities and insights: New task opportunities within the client stream and continued engagement with client team and operations team Market visit calendar to be published for each month by the 15th of the previous month & to be shared in the monthly review as plan vs achievement’ Build a 1+1 succession plan for up to OE/OM levels. Have a competency development and execution plan with timelines for self & Team Invoicing & Payment - ensure on time billing & collection that includes variable fee CSAT - Measures Annually, Deep analysis on reasons of areas of concern scored low by the client, Action plan to improve on those areas, follow up in the monthly meeting on progress of the low points to ensure we don’t get poorly scored the next time, Suggesting and implementing ways to improve on other parameters to improve overall scores Wallet Share - Specific to Deep Delivery engagement, continued merchandizing & In store promoter program Cross category task acquisition - new geography task acquisition. Deliver target gross margin to each acquired task Build Consistency with Client Category team to in-store execution, branding, signage & adjacencies to execution Support & execute pure staffing & staff augmentation program pay roll management Strategize and suggest newer execution methods to leverage market insights, cross category, competition learning In addition to above duties and functions any other assignment given by the management occasionally or on a daily basis is to be performed respectively.

Whats in it for you? Lead a dynamic field sales team and drive real results Own the game plan for growthstrategy, execution, and innovation Work cross-functionally with some of the sharpest minds in FMCG Make big moves with big brands in a fast-paced, purpose-driven culture Grow your career with world-class learning and leadership exposure What You'll Do: Drive our Route to Market strategy across channels and markets Build and develop a top-notch sales team that wins consistently Partner across Sales, Marketing, RTM, and Finance to bring plans to life Lead key KPIs—sales, cost, people, and productivity Take charge of new launches, regional activations, and growth pilots Champion tech, process, and governance to scale smartly What You Bring: MBA from a premier B-school 5–8 years’ experience in FMCG sales (including 3+ years as ASM/Business Manager) Regional/National exposure in sales planning & execution A strong commercial lens, inspiring leadership, and a get-it-done attitude Apply now on the below link and lead the change where it matters most— on the ground and in the hearts of consumers. https://careers.mars.com/global/en/job/R124727/Regional-Customer-Marketing-Manager-West;-Mars-Petcare;-Mumbai

Role & responsibilities 1. 1. Business Development: Develop strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Develop initiative grid for the channel which is aligned to the Marketing initiatives. Work closely with the Brand team and the Region team to align quarter and annual plans. Work closely with the Brand team for planning the annual numbers and calendarize the same, based on a granular channel/geography level share development plans. Manage end-to-end trade spends for Traditional Trade channel as per the TS components in the P&L of TT business. 2. Drive Sales Programs and Initiatives: Extensively support driving of Sales execution excellence’ programs for rural and urban channels. Create and Develop Loyalty programs for Retail / WS / SS channels to drive business. Plan the Visibility calendar and the spend plans for all brands and customers and develop the Activity grid. Align the Visibility deployment plan with the Brand plans regional teams. Asset design: Coordinate and finalize the assets with Marketing. Participate with the procurement team for vendor briefing. Prepare budget for visibility deployment for all channels. Review ROI and suggest improvements for better execution. Ensure deployment of all Visibility assets through the Field team for on ground Execution under an optimized budget plan. Track the performance and evaluate the ROI and suggest continuous improvement for business development. 3. New Product Development: Develop the portfolio strategy for new product launches in pipeline. Maximize the long term profit flow from the portfolio of brands within it. 4.Drive Execution Efficiencies: Track and analyze data on the execution levels and suggest actions for improvement. Review the performance around BE, MSL, ECO and TLSE with the Region and Marketing teams. 5. Manage Designs and Spend Controls: Track completion actions and set up evaluation tools on ROI Review the TS Spends by channel on a quarterly basis with management team. 6. Resource Management: Manage all the third party sales resources- ISRs, DBSRs and FOs. Manage deployment, coverage and ways of working of the resources. 7. Communication: Develop and roll out communication for the all the initiatives to the Field team. Support in the cascade for smooth and effective execution of all initiatives. 8. Support special initiatives : Support the execution of GTM strategy across regions Work closely GTM team to plan and prepare the Channel/ASM targets based on Selling and Distribution plans for Urban and Rural foundations. 9. Reports and Analytics: Track and report data from DMS and tech enablers Analyze reports and develop insights on performance of sales initiatives Analyze and leverage insights from Nielsen 10. Capability Development: Support the sales capability development programs for DBSR, TSI, ISR, ASM. Qualification: Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM. Experience must cover Budget management, marketing planning and portfolio marketing mix management.

Role & responsibilities 1. Business Development Developing Regional strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Work closely with the RSM/ZSM and HoCM/ CMM TT for planning KPIs for key initiatives and then supporting the Regional rollouts. Support the Region team in Target setting for all Initiatives in coordination with Corp CM team. Developing the communication and rollout of the all the initiatives to the Field team in coordination with the Central CM team. Competition tracking and market intelligence. 2. Driving Execution Excellence Programs: Rural and Urban Work closely with the Central CM team to prepare Region specific plans for all Channel initiatives Ensure all targets are aligned and deployed to the Area teams. Support the Region Leadership in developing the Region specific communications for deployment of Channel initiatives. Track data and manage database for evaluation. Suggest improvements and course correction actions based on evaluations. 3. Driving Efficiency Excellence : ECO, MSL , KPI tracking, GTM Deep dive into specific areas for driving efficiencies for business development. Tracking data, Analyzing and Reporting the execution levels and suggesting actions for improvement. Reviewing with the same with the Region and Area Teams. Working closely with the Corp CM team to support in the deployment and tracking of the GTM initiatives in the Areas. 4. Capability Building Initiatives Support the Region leadership and Corp team in the rollout of all capability building initiatives Track for progress and develop smart analytics to quantify gains. For eg. Passion. 4. Communication, Tracking and Reporting Develop and roll out communication for the all the initiatives to the Field team. Anchor the Comm Letter for the region. Develop the regional flavour to make the central comm letter meaningful and relevant for the Areas. Support in the cascade for smooth and effective execution of all initiatives. 5. POS Materials Management Drive the execution of POS material by format, channel, both for temporary and permanent Ensure correct quality, quantity and distribution of POS materials Receive feedback from the field on POS materials and feed the inputs to central CM team to adapt materials in accordance with field requirements. Preferred candidate profile MBA from a premier Institute with experience in FMCG industry. Should have successfully completed Field Sales role and specifically as a ASM in the last role. Must have a good understanding of FMCG Sales, GTM and DB management.

Job Objective: Mass offline team focuses on driving acceptance at offline merchants across urban and rural markets across the country. The Marketing Lead is responsible for building a strong merchant base and ensuring a strong relationship with them. The role will require keen observation of merchant and customer behaviour, along with available performance data to modify and evolve regional plans and suggest product / process innovations for better service of customer needs. The incumbent will therefore be responsible for setting up team to drive acquisition and quality targets in an efficient manner. Reporting Matrix: The role will report to Marketing Head Offline Business and will be based out of Bangalore Responsibilities: • Driving Retail Visibility - executing through Regional Marketing Managers (RMM) • Monthly/ Quarterly planning of material - Collateral planning and Planogram formulation • Innovation in Visibility Elements for Mass • Branding/marketing for market share - conceptualizing scale projects like Photo QR, Soundbox Deployment, etc • Regional deployment audit to improve quality of servicing in the field • Identifying regional problems and taking initiatives to solve them with RMMs • Designing of National collaterals to improve TOMA and preference of in the merchant community • Improving Business app engagement Increase #merchants using Business app Drive awareness and adoption of Business app features • Driving various product led interventions to simplify and automate way of working resulting in increased efficiency • Coordination with various external stakeholders (Ex: printing partners, delivery partners, agencies) to ensure SLAs are adhered • Brand Presence / Awareness events (Offline) - Mall Activations /Canter /Marathons /Enclaves /OOH Planning for national campaigns, etc.

The Shopper & Customer Marketing Officer is responsible for the first-in-class presence of NIVEAs portfolio at the Point-of-Sale (POS) and at consumer activations in the assigned territory. He/she takes care of coordinating, executing and monitoring the implementation of POS materials in the General trade and modern trade channels, where NIVEA is present. Same is valid for events in the course of consumer activations. Successful performance requires. Dedication to implementation at POS Good sense of aesthetics, Diligence in execution, particularly paying attention to details, High degree of initiative and self-motivation and Ability to coordinate complex projects. Analytical acumen Role & responsibilities Extensive knowledge of the brand, the category and competitors activities from systematic market research and continuous market screening. Reporting all market developments in terms of new launches and implementation of new strategies in the region by the competitors to HO. Providing, implementing and controlling the POS Activity Plan for each brand group (BGR) in lines with the activity calendar Providing, implementing and controlling the shopper and customer marketing budget allocation in collaboration with the Regional Sales Manager and key Account Manager. Selecting and eventually contracting a set of capable agencies for creation, production and implementation of POS-material and services in collaboration with the S&CM team based out of HO Initiating, approving and controlling the implementation of POS/event activations in the territory via the partnering agencies in collaboration with the RSM/KAM and S&CM team based at HO Initiating and executed POS and visibility material in accordance with the international guidelines and the brand philosophy Clear focus and implementation of the guidelines provided by Global S & CM Collaborating extensively with the NIVEA Sales team (GT and MT) Preferred candidate profile Education: Graduate/Post graduate 3-4 years experience in Trade Marketing Merchandising vertical PC Know-how: excellent MS-Office skills Languages: excellent command of spoken and written English Secrecy: The incumbent is strictly obliged to keep company-information as a secret, especially after termination of the labor-relation. Organization: The Shopper & Customer Marketing Executive/Officer reports to Head Merchandising & dotted line reporting to Regional S&CM Manager. Main Contacts: Internal : All staff of NIVEA India. External : Creative and POS-Agency Distributors and retail clients Retailers This job description is a general guideline for the scope the position. It can neither cover the total, detailed scope of the job, nor does is it meant to stay unmodified and static for a longer period of time, since the business environment is constantly developing. In this respect the job description is a dynamic framework that cannot be claimed to be conclusive by neither the employee, nor by the employer.

Education: Bachelor's degree in marketing or business or similar and masters degree would be an added advantage. 1. Work Experience: Minimum 4-7 years continuous experience ecommerce management, marketplaces management and digital marketing. • Required pre-requisites skills/experience for this position: Proficiency with MS Office suite & strong experience across ecommerce business management, account management & driving sales.Ability to practice and techniques related to web merchandising or online retailing and online sales. Able to handle margins, negotiations, and platform advertising. Have strong understanding of ecommerce and advertising metrices. Expert understanding of different technological components of online commerce Knowledge of database creation, search engine optimization tactics, data mining, and security issues. Roles & Responsibilities i. Performance Marketing & Content Management • Ensure catalog maintenance, relevant product images, product communication & A+ content is up to date on all the platforms. • Good hand on experience on the performance marketing. • Create & execute marketing programs on the respective e-commerce platforms in collaboration with internal brand team, business team & partner marketing teams. • Collaborate with E-commerce business team deliver business objectives. • Work with Ecommerce business team to understand requirements and deliver assets on a timely manner. • Measure and report performance of all digital marketing campaigns (ROI and KPIs) • Measure experiments and conversion tests within Digital Media • Evaluate & manage end-to-end customer experience across multiple digital channels and customer touch points. • Map brand performance with best-in-class industry standards and provide optimization opportunities • Consolidate Sales reports and Advertising reports to provide learning for future campaigns. Cross Business Collaboration: • Work with brand team for creative and campaign launches on ecommerce platforms. • Work with supply chain team to ensure stocks are aligned as per sales target and location wise. • Work with Creative agencies to develop creative for Ecommerce and Social media: Ensure all content is on-brand, consistent in terms of quality and tone of voice, for all channels including PR, collateral, digital and social media. • Work with finance team to align consumer discounts, promo and other marketing expenses. • Provide feedback to optimize on User Experience and work on corrective measures needed with the agency. • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

Role & responsibilities The incumbent is solely responsible for executing a project effectively & efficiently, within the given deadline . One point contact for all the assignment related issues. Able to explain the concept of Mystery Shopping to Freelancers and should make sure that they register & assign shops to Freelancers based on the criteria provided by the clients Should be proactive in getting new Freelancers and add them into our database - recruiting vendors/ shoppers / freelancers - train and guide them in the audits The incumbent should have knowledge about international job portals to get new shoppers / vendors onboarded for completion of the project on time. Manage team and help recruit shoppers / vendors & crisis management - applicable for Project Lead Preferred candidate profile Strong communication with ability to articulate ideas, both written and verbal Should have command in professional email communication & working knowledge of Microsoft Office programs - Word , Excel Basic strategic and tactical marketing skills Knowledge of global brands /exposure to geographies/interest in net surfing - to recruit shoppers / freelancers Work days : Monday to Saturday Perks and benefits * Work from home opportunity **** Experience in mystery shopping is an added advantage ** Preference to immediate joiners

Job Summary: The person hired for this position will manage General Trade-Mass Retail and will report to the Shopper Marketing Lead. She/He will be the face of the company with the customer and will be responsible for managing the CBG business and safeguarding the brand within the channel. The candidate is expected to have strong communication skills, be data-driven with good analytical ability, and develop winning strategies at the point of sale. Primary Responsibilities: Achieve the channels sell-out and sell-in plans in mass retail. Drive key programs such as distribution drive, penetration, key category development, and off-take support for mass retail. Develop shopper activation programs for the channel, focusing on shopper insight and engagement, point-of-sale intervention management, and optimum ROI-led shopper development programs. Collaborate with the sales team on forecasting to drive business and operational efficiency. Coordinate with the internal sales team, customer development team, and supply chain to drive growth and ensure smooth operations. Track and analyze point-of-sale (POS) data to identify growth opportunities. Engage with retailers and provide sales team training. Basic Qualifications: Minimum Education: Post Graduate in Sales/Marketing. Experience: 2 to 4 years in retail sales, trade marketing, or sales. Industry Preference: FMCG/Retail/Consumer Durables.