Performance Marketing Manager

JOB TITLE : Performance Marketing Manager

DEPARTMENT

LOCATION

REPORTING TO :

COMPANY & BACKGROUND

ROLE AND RESPONSIBILITIES

• Lead thinking & execution of media planning & performance marketing initiatives for the QCom channel across platforms.

• QCOM Media Planning & Revenue

  - Design monthly in-app media deployment & investments in Meta to accelerate share gain across QCom platforms driving velocity of key portfolio and discovery of long tail assortment on the platform

• New launch planning

  drive discovery and offtake of new launches on QCom platforms, with the objective of maximizing share gain.

• Content & creatives on-app

  ensure fully updated and impactful content for the entire portfolio listed on QCom channels

• Media Optimization & ROAS improvement

  work on optimizing and improving ROAS across platforms, with the objective of maximizing effectiveness of media monies spent.

• Analytics & Insights

  Build & maintain a strong analytics engine which allows us to derive insights & sharpen performance marketing investments on an ongoing basis.

QUALIFICATIONS AND EXPERIENCE REQUIREMENT

Academic

• ~ 3-4 years of experience in Performance Marketing, with the primary focus being Quick Commerce Platforms. Experience in Biscuits, chocolates, ice creams is a bonus. Recent experience with D2C FMCG brands also serves as a bonus.
• Strong understanding of performance marketing principles and on leveraging this to deliver brand objectives on QCom.
• Understanding of creatives & content on-app with the ability to work with agencies & the marketing team to create impactful assets that can deliver conversion on-app
• Strong excel and analytical skills are essential, given the data-first approach expected in this role.

• What we are looking for:

  An entrepreneurial approach that derives joy in taking a data-first approach towards shaping performance marketing initiatives for a large ice cream brand in a fast-growing category. Proven track record of hands-on experience in Quick Commerce Performance marketing and the ability to work effectively with stakeholders across sales, marketing & supply chain will be critical.

FUNCTIONAL COMPETENCIES

• Hands-on experience in managing Performance Marketing initiatives for Quick Commerce & across the Meta universe for FMCG categories
• Strong analytical approach & good excel skills are critical.
• Effective communication with experience in engaging with POCs across Quick Commerce platforms
• Appreciation for crafting & deploying creatives & content on-app
• Understanding of P&L and implications of QCom spends on brand P&L.