Performance Marketing Manager

Strategy & Growth Ownership

• Define and execute the overall performance marketing strategy aligned with business and revenue goals
• Own acquisition targets, CAC, ROAS, CPL, and pipeline contribution
• Identify new growth channels, audience segments, and scaling opportunities
  

Paid Media Leadership

• Lead and optimize high-budget campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms
• Oversee full-funnel campaigns (awareness → consideration → conversion → remarketing)
• Drive continuous experimentation through A/B testing and growth sprints
  

Team & Stakeholder Management

• Manage and mentor performance marketers, media buyers, and agencies
• Collaborate with Sales, Design, Content, Product, and Tech teams
• Present performance insights and recommendations to leadership
  

Analytics, Attribution & Reporting

• Own analytics setup including GA4, GTM, Pixels, CRM integrations
• Ensure accurate attribution, lead quality tracking, and funnel visibility
• Deliver weekly/monthly dashboards with insights, learnings, and forecasts
  

Conversion & Funnel Optimization

• Improve landing page performance, lead quality, and conversion rates
• Partner with UX, content, and tech teams to enhance user journeys
• Align marketing outputs with sales conversion and closure metrics
  

• 4+ years in Performance / Growth Marketing, with at least 2 years in a managerial role
• Strong hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads
• Proven experience managing large monthly ad budgets
• Deep understanding of attribution models, funnels, and CRM-based tracking
• Strong analytical mindset with advanced Excel/Google Sheets skills
  

Preferred Qualifications

• Experience in B2B, Fintech, SaaS, or Startup ecosystems
• Experience scaling lead-generation or revenue-driven campaigns
• Familiarity with marketing automation and CRM platforms (HubSpot, Zoho, Salesforce)
• Experience working with external agencies and vendors