Performance Marketing Manager

As a Performance Marketing Manager at PLB Snacks, your role will involve planning, executing, and optimizing digital marketing campaigns across various channels. You will be based in Guwahati with the flexibility of working from home. Your responsibilities will include creating ad content, managing paid search, display, and social media advertising, analyzing campaign performance, and collaborating with different teams to ensure marketing efforts align with business objectives. Key Responsibilities: - Plan, execute, and optimize digital marketing campaigns - Create ad content and manage paid search, display, and social media advertising - Analyze campaign performance to drive optimization - Collaborate with cross-functional teams to align marketing efforts with business goals Qualifications: - Proficiency in Digital Marketing, Paid Search, Display Advertising, and Social Media Advertising - Strong analytical skills for performance measurement and optimization - Excellent written and verbal communication abilities - Experience in campaign management and cross-functional team collaboration - Bachelor's degree in Marketing, Business, or a related field - Ability to work independently and in a hybrid work environment - Experience in the food or FMCG industry would be advantageous - Proficiency in marketing analytics tools and platforms - Proficiency in Canva or other creative designing tools Join PLB Snacks on the journey to introduce Indian consumers to curated snacks from around the world and explore global flavors one snack at a time. As a Performance Marketing Manager at PLB Snacks, your role will involve planning, executing, and optimizing digital marketing campaigns across various channels. You will be based in Guwahati with the flexibility of working from home. Your responsibilities will include creating ad content, managing paid search, display, and social media advertising, analyzing campaign performance, and collaborating with different teams to ensure marketing efforts align with business objectives. Key Responsibilities: - Plan, execute, and optimize digital marketing campaigns - Create ad content and manage paid search, display, and social media advertising - Analyze campaign performance to drive optimization - Collaborate with cross-functional teams to align marketing efforts with business goals Qualifications: - Proficiency in Digital Marketing, Paid Search, Display Advertising, and Social Media Advertising - Strong analytical skills for performance measurement and optimization - Excellent written and verbal communication abilities - Experience in campaign management and cross-functional team collaboration - Bachelor's degree in Marketing, Business, or a related field - Ability to work independently and in a hybrid work environment - Experience in the food or FMCG industry would be advantageous - Proficiency in marketing analytics tools and platforms - Proficiency in Canva or other creative designing tools Join PLB Snacks on the journey to introduce Indian consumers to curated snacks from around the world and explore global flavors one snack at a time.