Performance Marketing Manager

Role & responsibilities

JOB PURPOSE

Responsible for developing, implementing and driving performance of Levista brands on our Digital Space Ecom and Web.

To increase our online presence and improve our marketing and sales efforts.

Optimize the online user experience, increase marketing effectiveness, executing online marketing programs such as performance marketing - search optimization (paid and natural search), social media marketing, content development, and viral marketing to create buzz, traffic and revenue.

KEY RESPONSIBILITIES

• Creating and executing a strong performance marketing strategy & execution plan

• Developing and managing Metric based digital and marketing campaigns

• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC, ROAS, ACOS etc

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Responsible for building effective multi-channel marketing strategies, including affiliate marketing, Influencer, SEO, social media and other digital channels.

• Liaisoning with creative and digital agencies for social media marketing, driving performance metrics and online revenue across E-com platforms and our website

• Responsible for analysis and leveraging of data and consumer behaviour trends to drive actionable insights & recommendations.

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

I.

Measurable Deliverables

• Online Sales Target Vs Actuals

• Campaign Effectiveness

• Improvement in performance indicators in the online space

Key Internal Contacts

Nature or purpose of interaction

• Sales Team

Sales, fill rates in E-Com, product listings etc

• Marketing Team

Campaigns, budgeting, content creation

• Logistics

Stock availability

Key External Contacts

Nature or purpose of interaction

• Agencies

Campaigns, communication, performance metrics