Performance Marketing Manager

Campushala

2 - 3 years

4 - 5 Lacs

noida

Posted:20 hours ago| Platform:

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Skills Required

performance marketing google ads facebook ads paid media growth marketing paid marketing meta ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Plan, execute, and optimize performance-driven campaigns across Google, Meta, LinkedIn, and other relevant platforms
Drive high-quality leads for Executive Programs, UG&PG programs, and career focused courses
Own key metrics such as CPL, ROAS, conversion rates, and lead quality
Work closely with sales and counseling teams to align marketing efforts with revenue outcomes
Continuously test ad creatives, copies, landing pages, and funnels to improve performance
Track, analyze, and report campaign performance with actionable insights
Stay updated with platform changes, trends, and best practices in performance marketing

Preferred candidate profile

Minimum 2 years of proven experience in Performance Marketing
Mandatory experience in EdTech
Strong understanding of paid media funnels, lead nurturing, and audience targeting
Data-driven mindset with the ability to make decisions based on numbers, not assumptions
Comfortable working in a fast-paced, performance-oriented environment
Ability to take ownership and drive results independently

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