341 Paid Marketing Jobs

As a SEM - Paid Marketing professional, you will be responsible for developing and implementing strategic paid marketing campaigns on Google and Facebook Ads platforms. Your role will involve conducting in-depth keyword research and competitive analysis to inform campaign strategy. Additionally, you will be tasked with developing ad creative, landing pages, and other campaign assets to drive engagement and conversions. Monitoring and reporting on campaign performance will be a key aspect of your job, including tracking key metrics such as ROI, CTR, CPA, and conversion rates. Collaboration with internal teams is essential to ensure that campaigns align with overall marketing and business goals. Furthermore, staying up-to-date with industry trends and best practices will be crucial, as you will be expected to recommend new strategies for improving campaign performance. Your work schedule will consist of Monday to Friday, with working hours from 9:30 am to 6:30 pm. Located in Thane, you will have the opportunity to contribute to the success of marketing campaigns and drive business growth through your expertise in SEM - Paid Marketing.,

THE COMPANY Our journey started in 2008 From a 200-square foot windowless office. Today, our 450+ strong team of marketers, data scientists, and industry experts drive innovation and growth for Fortune 500 companies, from New York, Chicago, Dallas, and San Francisco, as well as Bangalore, London, Singapore, Mexico City, and Toronto, iQuanti turns consumer insights into actionable growth strategies for some of the worlds largest brands. iQuantis proprietary ALPS tool leverages predictive modeling and algorithmic simulations to drive more effective client campaigns iQuanti has been recognized on the 2022 Inc 500/5000 list of fastest growing companies in the U.S. To explore more visit our website www.iquanti.com ROLE This individual will report into the Paid Media team. This position will work as part of a cross functional team made up of marketing, analytics, CRO, web and technology teams. The individual will be responsible for conceptualizing, planning and implementing online/digital marketing strategies for our key clients. RESPONSIBILITIES 1. Drive campaign management service quality, client retention & growth Develop and execute digital marketing strategies across multiple channels, lead a team of analysts to develop and execute the online marketing strategy for our clients, spanning across Search Engine Marketing, Display Marketing, Remarketing and Facebook Marketing Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment Familiarity with storyboarding, visualization and wireframing deliverables Advanced knowledge of testing and optimization techniques. Conduct in depth data analysis to identify trends and insights. Knowledge of Web Analytics, Tagging and other digital marketing tools. 2. Project management and team leadership • Excellent leadership skills and ability to manage a team - Manage & build strong team with best-in-class online marketing competencies, skills & experience sets. • Advanced project management skills to manage deliverables in terms of timelines, expectations and collaborate with different stakeholders. • Strong communication skills and ability to build and maintain client relationships. • Comfortable at breaking down requests from clients into deliverables for the team and to wireframe complex asks to improve TATs. • Excellent interpersonal skills and ability to build strong relationships with clients and colleagues. • Excellent presentation skills and ability to communicate complex data insights to non-technical stakeholders. • Good Perception, Stakeholder and Crisis Management skills • Strong business acumen and ability to develop and execute effective marketing strategies. • Excellent problem-solving and critical-thinking skills. • Ability to manage multiple projects and meet tight deadlines. DESIRED SKILLS • 4 to 6 years of hands-on experience in digital marketing • Search Engine Marketing – Should have a very high-level of proficiency. Google Ads, SA360 Microsoft Ads Certification are a bonus. • Display Marketing or Social Media Marketing exposure • Proficiency with Google Ads Editor, Google Analytics and Adobe Analytics. • Experience in campaign management, optimization and insight generation • Strong analytical skills, numerical skills and a good knowledge of Excel • Ability to translate business objectives into a marketing solution • Ability to demonstrate business value of our solutions to prospects • Creative flair and enthusiasm for new ideas and concepts PROFILE • Postgraduate from tier I or tier II MBA college, preferably with Marketing or Communications specialization but Engineering graduates with relevant experience will be considered. • Overall, 4-7 years of work experience and 3-4 years of relevant experience • Previous experience working for digital marketing agencies or consulting outfits in a similar position would be a strong advantage • Hands on knowledge of campaign management tool like Google Ads, SA360, Meta Business Manager, DSPs or similar paid media platforms

D2C Marketing Manager (Growth & Performance) Location: Gurgaon (Onsite) Industry: Consumer Tech / Spiritual Tech / Astrology Employment Type: Full-time About Vama At Vama , were reimagining how India connects with its spiritual roots in the digital age. As a spiritual-tech platform, we offer a seamless way for users to access online astrology consultations, temple darshans, personalized pujas, and book trusted pandits — all through a single app . We’re not just building another app — we’re building the Spiritual OS for Bharat , designed to meet the cultural and devotional needs of both metros and Tier 2/3 India. With strong early traction and growing user trust, Vama is poised to become the go-to destination for digital spirituality in India. What You’ll Do As our D2C Marketing Manager , you will lead end-to-end growth and own the full customer funnel — from acquisition to retention. You'll be responsible for driving user growth through digital campaigns, content, lifecycle journeys, and performance optimization. Responsibilities: Plan and execute full-funnel paid campaigns (Meta, Google, YouTube) to drive acquisition Own growth metrics like CAC, ROAS, LTV, AOV, and retention Strategize and launch high-impact campaigns around festivals, rituals, and spiritual events Work with content, design, and product teams to craft localized, relevant creatives & landing pages Optimize conversion flows: from click app install checkout repeat usage Leverage analytics (GA4,, attribution tools) to make data-led decisions Explore and manage influencer, affiliate, and referral marketing as low-CAC channels Conduct A/B testing on creatives, offers, landing pages, and retention flows Collaborate with founders and leadership to align on growth vision and execution What You Bring to the Table 1+ years of experience in D2C, growth marketing, or performance marketing Prior work in a consumer-tech startup or fast-paced digital brand Strong command over Meta Ads, Google Ads. Sharp analytical mindset — ability to make data-backed decisions quickly Deep understanding of Indian user behavior , especially Tier 2/3 markets Excellent collaboration and communication skills Bonus: Passion for spirituality, wellness, culture, or solving for Bharat Why You'll Love Working at Vama A mission-driven brand with cultural depth and national relevance Build products that your family, neighbors, and friends will actually use High-ownership, founder-facing role in a growing team Opportunity to drive real impact in a fast-scaling spiritual-tech space Work with smart, hungry, culturally-rooted teammates

Roles & Responsibilities: Graphic & Visual Communication Design: Create visually captivating graphics, illustrations, images, and layouts for diverse projects,including marketing materials, digital assets, social media content, and presentations and videos. Creative Collaboration: Collaborate closely with internal teams and external agencies to understand design requirements and objectives. Regularly report to the Team Leader and Manager. Typography, Artwork, Images, and Layout: Demonstrate expertise in typography, artwork layout, images, and composition principles to craft visually engaging designs. Maintain digital assets while respecting copyright materials. Adaptability: Stay updated on design trends, tools, and technologies to incorporate innovative design solutions. Brand Consistency: Ensure brand consistency across all design elements and communication channels. Collaborate with the marketing team to maintain and evolve brand guidelines. Software Proficiency: Proficient in design software such as Adobe Creative Suite (Photoshop,Illustrator, InDesign), CorelDRAW, Canva, etc. Creativity: Strong creative and artistic skills with an eye for detai Intrested candidate can apply on career.proplegit.com

Responsibilities: * Analyze performance using ROI & KPI metrics * Develop & execute paid media strategies * Manage PPC campaigns on Google, Facebook & Instagram * Maximize conversions through targeted ads

IMZ Media Solutions Pvt Ltd 604, Arun Chambers, 6th Floor , Tardeo Main road, Janta Market, Tardeo, Mumbai Central, Mumbai 400-034.Landmark- Next to A.C Market. Email address: jobs@imzmediasolutions.com Contact number: +91 22 35612980 Job Description: Search Engine Marketing (SEM) Executive We are looking for a results-driven Search Engine Marketing (SEM) Executive with at least 2 years of experience working in a digital ad agency and a proven track record in performance marketing for D2C (Direct-to-Consumer) brands. The ideal candidate will be skilled in Google Ads campaign management, optimization, and client communication, with a strong analytical approach to achieving RoAS-driven goals. Key Responsibilities Google Ads Campaign Management: Set up, monitor, and optimize campaigns across Google Ads platforms, including Search, Performance Max (PMax), Shopping, Display, and YouTube. Implement strategies to maximize Return on Ad Spend (RoAS) for D2C clients. Conduct A/B testing of ad copies, audiences, and landing pages to improve performance. Monitor daily campaign performance, budgets, and KPIs to ensure alignment with client goals. Campaign Optimization: Perform ongoing keyword research and bid management to enhance campaign efficiency. Optimize ad creatives, extensions, and landing pages to improve Quality Scores and conversion rates. Identify and resolve issues affecting campaign performance through data analysis and troubleshooting. Client Coordination and Communication: Serve as the primary point of contact for assigned clients, managing day-to-day communication and updates. Provide performance reports with insights, learnings, and actionable recommendations on a regular basis. Collaborate with internal teams and clients to align on strategy, deliverables, and timelines. Performance Analysis: Analyze campaign data to identify trends, insights, and areas for improvement. Prepare detailed RoAS and performance metrics reports for stakeholders. Stay updated on industry trends and best practices in SEM and digital marketing. Certifications and Compliance: Leverage Google Ads Certification knowledge to drive best practices in campaign setup and optimization. Adhere to Google Ads policies and compliance guidelines. Qualifications Minimum 1 year of experience in SEM within a digital ad agency, focusing on performance marketing for D2C brands. Proficiency in the Google Ads dashboard, including Search, Performance Max, Shopping, and other campaign types. Completed Google Ads Certification (must be up-to-date). Strong analytical skills with experience in managing RoAS-driven mandates. Excellent command of English, with strong written and verbal communication skills. Proven experience in managing client relationships and delivering measurable results. Familiarity with tools like Google Analytics, Google Tag Manager, and Excel/Google Sheets for reporting and analysis is a plus. Preferred Skills Prior experience working with multiple D2C clients in a fast-paced environment. Hands-on experience with automation tools and scripts to improve campaign efficiency. Knowledge of additional platforms like Bing Ads and Facebook Ads is an advantage. What We Offer A dynamic and collaborative work environment with opportunities to work on cutting-edge campaigns. Opportunities for professional growth and skill development in the performance marketing domain. Competitive salary and performance-based incentives. Join our team if you have a passion for driving impactful SEM campaigns and delivering exceptional results for D2C brands!

As a Meta and Google Ads Specialist at Kho.Social, a dynamic and growing digital marketing agency, you will be responsible for planning, executing, and optimizing Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, Video) campaigns to drive traffic, engagement, and conversions. Your key responsibilities will include conducting keyword research, audience targeting, and ad copy development for Google and Meta ads, monitoring and analyzing ad performance metrics, performing A/B testing, managing campaign budgets, and providing detailed performance reports and recommendations for future campaigns. You will collaborate with the content creation team for ad creatives and marketing strategy alignment and stay updated with the latest trends and best practices in Meta and Google advertising. To qualify for this role, you should have a Bachelor's degree in Marketing, Digital Marketing, or a related field, along with 2-4 years of proven experience in Meta Ads and Google Ads. Google Ads and Meta Blueprint certifications are preferred. Strong analytical skills and experience using platforms such as Google Analytics, Google Tag Manager, and Facebook Pixel are required. You should also have experience with budget management and achieving performance KPIs, excellent communication skills, and the ability to work collaboratively in a team. Proficiency in tools like Google Ads Manager, Facebook Ads Manager, and reporting platforms such as Data Studio is essential. In return, we offer a competitive salary and benefits package, an opportunity to work with a creative and energetic team, a collaborative work environment with opportunities for personal and professional growth, as well as flexible working hours and the potential for remote work. Join us at Kho.Social and be part of a team that values innovation, creativity, and continuous learning.,

Company Name: Creanovation Technologies Private Limited Website: www.ctpl.io Job Title: Digital Marketing Head Work Location: Gurugram, Haryana 122003 Department: Digital Marketing Job Summary: As the Digital Marketing Head, you will lead strategic marketing & lead generation initiatives to enhance brand awareness, and primarily drive student acquisition, and achieve revenue growth for our Partner Universities. You will also need to manage a high-performing marketing team and collaborate with cross-functional departments to align marketing strategies with business objectives. Key Responsibilities: Develop and execute marketing strategies, including brand positioning, target audience segmentation, and campaigns to drive student enrolment. Strategies' the paid marketing campaigns (Google Ads, Meta, LinkedIn, etc.) with ROI-based targeting and forecast to achieve monthly/quarterly admission goals within the given budget. Lead, mentor, and manage the marketing & lead generation team, ensuring high performance and continuous improvement. Collaborate with Admission Sales teams to align marketing efforts with sales goals, campaign launches, and partner needs. Conduct market research and competitive analysis to refine marketing & lead generation strategies. Manage and optimize digital marketing channels (SEO, SEM/PPC, Email, social media, content marketing) to drive engagement and conversions. Oversee the creation of marketing collateral, including website content, blogs, case studies, and social media content. Monitor key marketing metrics, analyze performance data, and provide insights for optimization. Manage the marketing and lead generation budget and ensure efficient resource allocation. Build and maintain relationships with strategic partners and industry influencers. Stay updated with industry trends, emerging technologies, and best marketing practices.

Key Responsibilities Plan & manage Google & Meta Ads. Optimize keywords, ad copy & budget. Monitor campaign performance, generate reports and stay updated with trends. Handle Search, Display & Remarketing campaigns.

Purpose & Scope: To support the volume growth of bookings and transactions from the paid search channel. To do this whilst maintaining a constant focus on ROI and key performance measures. To work closely with the UK and India marketing teams to ensure campaigns are delivered in a seamless way. Roles & Responsibilities Should be able to buildout existing keywords base to grow traffic to the website. Improving traffic quality by ensuring we are attracting relevant traffic via search engines, and regularly adding to negative keyword lists. Regular ad copy creation and testing. Landing page testing and optimization. Managing and updating keyword bidding based on business reports and analytics. Optimizing performance towards target KPIs . Using DoubleClick, Google AdWords, Microsoft Ad Center and Google analytics to manage activity, as well as to analyze and report on performance Keeping up to date with the regular changes and updates within search engine advertising Working closely with the other members of the marketing team to align activity and ensure branding is in unison across all channels Monitoring and reviewing budget and spend levels. Run display advertising campaigns which leverage cutting edge marketing technologies such as demand-side platforms, advanced behavioral targeting and dynamic creative generation Develop and manage campaigns across a variety of technology platforms, inventory sources, and ad formats, leveraging both internal and external opportunities Skills Required Should have strong experience in Search Engine Marketing (SEM) and Paid Search (PPC) . Experience Managing significant PPC budgets Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics, DoubleClick as well as internal reporting tools. Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing) . AdWords / Bing certification a plus. Previous experience in travel is beneficial, but not essential (highly competitive industries a plus) Need to demonstrate an exceptional knowledge of the paid search industry and strong time management skills, alongside exceptional interpersonal and influencing skills. You should be able to mix a degree of creativity with pragmatism and an analytical approach, ensuring that core paid search activities are executed and measured effectively, and new opportunities for testing and development are explored. Education Qualifications & Experience Level Any Graduate/ Diploma from a recognized university. Should possess a minimum of 3+ years’ of experience in PPC

looking for a driven and certified Performance Marketing Associate/ Senior Associate with 1-3 years of hands-on experience in digital marketing. Key Responsibilities Google Ads (Search, Display, YouTube) Meta Ads (Facebook, Instagram) LinkedIn Ads

Responsibilities: Manage and optimize PPC campaigns across Google Ads, Meta, and LinkedIn. Conduct keyword research and run A/B tests for ad copy performance. Coordinate with design/content teams for creatives and landing pages.

Position Paid Marketing Location Jaipur WFO Experience 3 -5 years Reporting to Digital Marketing head. Must have experience in google ads, meta ads. Working days 6 days (Mon - Sat) Max 15-20 % hike can be given. Notice Period Immediate - 30 days. If interested share resume on rosalin.mohanty@wowjobs.biz or 7008749862

Role Overview We are hiring a Performance Marketing Lead to drive full-funnel growth across products and services verticals. The role combines strategic thinking and hands-on execution across paid channels such as Meta, Google, Amazon etc .

Attentive.ai is a fast-growing vertical SaaS start-up that provides innovative software solutions for the landscape, paving & construction industries in the United States. The company's mission is to help businesses in this space improve their operations and grow their revenue through simple & easy-to-use software platforms. As a full-time Senior Marketing Analyst: Web Development at Attentive.ai, you will be responsible for driving the end-to-end execution of web development to promote its B2B SaaS products - Beam AI and Automeasure. Working closely with the marketing team, you will focus on improving traffic, CTR, conversion metrics, and delivering projects aligned perfectly with wireframes and design guidelines. Reporting to the Head of Marketing, you will play a crucial role in enhancing the online presence of the company. Key Responsibilities: - Write clean, efficient, and well-documented code using languages like HTML, CSS, JavaScript, and others. - Develop and maintain the entire website, including sitemap, bug fixes, and new feature implementations. - Create new webpages (e.g., landing pages, listing pages, feature pages) in alignment with wireframes and design guidelines. - Build webpages on Webflow CMS and possess knowledge of front-end and/or backend frameworks. - Ensure website responsiveness for both desktop and mobile, optimizing all pages for speed, performance, and core web vitals. - Collaborate with SEO and Paid Marketing teams to increase traffic by 50% and improve the conversion rate to 10%. - Craft engaging webpages that resonate with the audience and drive storytelling aspects effectively. - Track performance metrics, conduct A/B testing, and optimize webpages for improved CTR and user engagement. - Maintain website accessibility and security to safeguard sensitive data and user information. - Resolve technical glitches proactively to ensure the proper functioning of the website. - Preferred knowledge of database systems like MySQL, PostgreSQL, or MongoDB, along with tools like Hubspot and Google Tag Manager. Required Skills & Experience: - 3-5 years of web development experience in high-performing marketing teams, preferably in startups or B2B SaaS organizations. - Willingness to learn new technologies and adapt to changing project requirements. - Effective time management skills to meet deadlines for multiple projects. - Strong collaboration skills with cross-functional teams and PODs. - Ability to communicate complex ideas clearly and creatively. - Experience in marketing to US-based companies is a plus. - Strong communication skills. Why Work With Us: - Join an inspiring environment with ambitious young professionals. - Freedom to implement your own designs, solutions, and creativity. - Culture that fosters exponential growth and learning. - Hybrid work atmosphere with flexible timing.,

Job Title: Digital Marketing Manager Department: Marketing Employment Type: Full-Time Location: Noida Experience Required: 3-4 Years IMMEDIATE TO 15 DAYS JOINING REQUIRED About the Role: We are seeking a dynamic and result-driven Digital Marketing Manager with deep expertise in Meta Ads, Google Ads, and multichannel lead generation. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across platforms to drive measurable growth across eCommerce, IT Services, Real Estate, and Travel sectors. Key Responsibilities: Design and manage paid advertising campaigns on Meta (Facebook/Instagram) and Google (Search, Display, YouTube). Generate high-quality leads using tools like Apollo.io, LinkedIn Sales Navigator, ZoomInfo, and more. Create, test, and optimize full-funnel marketing strategies across channels including email, WhatsApp, retargeting, and content-based campaigns. Collaborate with content and design teams to build high-converting landing pages and creatives. Analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and create actionable insights. Manage campaign budgets and deliver ROI-focused performance marketing results. Work closely with sales and business teams to align marketing goals with lead quality and business outcomes. Stay updated with the latest digital marketing trends, tools, and best practices. Required Skills & Tools: Expertise in Meta Ads Manager and Google Ads (Search, Display, Video) Strong command over lead generation tools: Apollo.io, LinkedIn Sales Navigator, etc. Working knowledge of CRM platforms (HubSpot, Zoho, etc.) Familiarity with Google Analytics 4, Tag Manager, and Conversion Tracking Ability to run multi-domain campaigns across eCommerce, IT Services, Real Estate, and Travel Strong analytical mindset with reporting capabilities using Excel/Data Studio Preferred Qualifications: Bachelor's degree in Marketing, Business, or a related field Google Ads and Meta Blueprint Certification is a plus Prior experience in agency setup or multi-brand management will be preferred Knowledge of basic SEO principles and landing page CRO

Result-driven Digital Marketing Manager to lead organic/ Inorganic campaigns, SEO/SEM, influencer marketing, lead generation & branding for our startup. Must be experienced with Google Ads, Meta Ads, Analytics, CRM tools & digital strategy

As a Business Development Manager at RootAMZ, you will play a crucial role in managing sales operations, establishing relationships with international clients, and driving new business opportunities for the organization. Your extensive knowledge of eCommerce and IT Sales, coupled with your exceptional communication skills and successful sales background, will be essential in fostering and maintaining relationships with potential clients. RootAMZ is a pioneer in managing eCommerce operations, Digital marketing, Paid marketing, Creative Services, and Website development for international manufacturers, Vendors & Sellers, with a wealth of experience spanning over a decade. Your responsibilities will include overseeing sales activities, formulating strategies to attract new clients, collaborating with international eCommerce manufacturers, Vendors & Sellers, managing digital marketing campaigns, including paid marketing and creative services, assisting in website creation and management for clients, driving sales growth by identifying and acquiring new international clients, and establishing strong relationships with eCommerce vendors and sellers. The ideal candidate for this role will possess 2-4 years of experience in international sales, particularly in the eCommerce sector and online sales. You should have excellent communication and negotiation skills, a proven track record in building and sustaining client relationships, a solid grasp of eCommerce trends, website/app development, and brand store creation. Knowledge of eCommerce operations, digital marketing, and website management will be advantageous. If you are prepared to bring your expertise to our dynamic team and contribute to our growth, we invite you to submit your resume and cover letter to hr@rootamz.com.,

Roles and Responsibilities Develop and execute digital marketing strategies across various channels, including social media, email, search engine optimization (SEO), pay-per-click (PPC) advertising, and influencer marketing. Manage and optimize campaigns to achieve desired results, track performance metrics, and provide regular reporting on campaign success. Collaborate with cross-functional teams to ensure alignment of marketing efforts with business objectives. Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaign effectiveness. Analyze data from multiple sources to inform future marketing decisions.

Responsibilities: * Manage paid media campaigns on Google, Facebook & Instagram * Optimize ad spend for lead generation * Report results & analyze performance data * Collaborate with sales team for funnel management Performance bonus

Shift Timings: 11 AM to 8 PM IST Key activities: As a global paid advertising specialist, you will be responsible for the following activities: Strategy & Planning: Develop, implement, and manage comprehensive paid marketing strategies aligned with business goals and KPIs (e.g., lead generation, customer acquisition, brand awareness) Conduct thorough market research, competitor analysis, and audience segmentation to identify opportunities and inform campaign strategies. Forecast campaign performance and budget requirements, ensuring efficient allocation of resources. Campaign Execution & Management: Hands-on management of paid campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, X (formerly Twitter) Ads, and other emerging platforms (e.g., TikTok, Pinterest) as relevant. Develop compelling ad copy, select appropriate creative assets, and build landing pages that align with campaign objectives. Implement advanced targeting strategies, including audience segmentation, lookalike audiences, and retargeting. Monitor campaign performance daily, identify trends, and make real-time adjustments to optimize for conversions and ROI. Optimization & Analysis: Conduct ongoing A/B testing on ad creative, copy, landing pages, and targeting to improve campaign effectiveness. Analyze campaign data, generate detailed performance reports, and provide actionable insights to stakeholders. Utilize attribution models to understand the customer journey and optimize touchpoints. Identify and implement new tools and strategies to enhance campaign performance and efficiency. Collaboration & Communication: Work closely with the Content, SEO, and Design teams to ensure cohesive messaging and creative alignment across all marketing channels. Collaborate with sales teams to ensure lead quality and seamless handoff processes. Stay up-to-date with industry trends, platform updates, and best practices in paid digital marketing. Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Experience: 5+ years of hands-on experience managing and optimizing paid digital marketing campaigns. Proven track record of successfully managing significant advertising budgets and delivering measurable results (e.g., specific ROI improvements, lead generation targets). Demonstrable experience with Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) is essential. Experience with LinkedIn Ads, X Ads, or other B2B/B2C platforms is a strong plus. Technical Skills: Expertise in Google Analytics 4 (GA4) for data analysis and reporting. Proficiency with Google Tag Manager (GTM) for tracking implementation. Strong understanding of conversion tracking, pixel implementation, and audience segmentation. Soft Skills: Highly analytical with a strong ability to interpret data, identify trends, and draw actionable conclusions. Excellent problem-solving skills and a proactive approach to identifying and resolving issues. Exceptional communication (written and verbal) and presentation skills. Detail-oriented with strong organizational and time management abilities. Ability to thrive in a fast-paced, dynamic environment and manage multiple campaigns simultaneously.

Plan & optimize campaigns across Blinkit, Swiggy, Amazon, etc. Analyze data to improve ROI, CAC & conversions Build & maintain dashboards Run A/B tests & explore new channels Strong Excel & analytical skills needed

As a Digital Marketing Manager at MoEngage, you will play a crucial role in driving regional paid digital marketing efforts to support self-serve and sales motions aimed at boosting demand and revenue growth. Your responsibilities will include designing, implementing, and optimizing scaled digital campaigns across various customer segments and funnels. By focusing on customer experience and channel optimization, you will be instrumental in creating an exceptional paid program at MoEngage. Key Responsibilities: - Establish a robust online presence for MoEngage to fuel growth, enhance brand visibility, and provide guidance to visitors at all decision-making stages. - Develop, maintain, and execute a roadmap of digital projects, deliverables, and initiatives. - Plan and execute demand generation programs to generate new leads and accelerate pipeline velocity through paid marketing campaigns. - Conduct detailed analytics, hypothesis testing, and experimentation to optimize account and campaign performance. - Collaborate with Product Marketing to enhance landing pages, update product messaging, and drive conversions by working closely with designers and developers. - Partner with designers and copywriters to create landing pages for paid campaigns using tools like Unbounce or Instapage. - Provide constructive feedback on images, copy, and campaigns to drive continuous improvements. - Utilize analytics tools such as Google Analytics, Hotjar, and MoEngage to capture key site metrics and enhance paid campaign performance. - Compile and communicate monthly/quarterly reports on digital marketing performance, deriving actionable insights for future efforts. - Collaborate with Marketing Ops to optimize landing pages and enhance customer experience using A/B testing, personalization, and conversion rate optimization strategies. - Work with the SEO team to optimize the website for organic traffic and improve conversion rates. Minimum Requirements: - 4+ years of experience in paid digital marketing, with a preference for expertise in paid social/display and direct response. - 2+ years of B2B marketing experience (desirable). - Deep understanding of digital marketing practices, growth marketing concepts, and technical paid digital knowledge. - Proven ability to drive strategic and tactical initiatives forward with minimal supervision. - Strong analytical skills to derive insights from data trends. - Experience in driving experimentation roadmaps to optimize campaigns continuously. - User-centric approach and excellent communication skills. - Demonstrated ability to collaborate effectively across technical and non-technical teams.,

JD - Performance Marketing for E-Comm This profile is for the one who is highly excited and efficient of building e-comm business. A self-driven individual extremely competitive in paid e-commerce marketing. - Manage all digital campaigns, from ideation to media planning to optimization and performance analysis - focused on delivering revenue for business. - Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts. - Drive campaigns to get quality users with high engagement rate and generate business through paid campaigns. - Manage all efforts and goals on organic and digital paid media: SEM, Display, Paid Social, Affiliate, Direct buys etc. Serve as the lead for programmatic display. - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact. - Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner. - Research, monitor and track what's trending on social media and coordinate with departments create content around trending topics. - Extensive knowledge if GA4 to track various data points and be able to evaluate the tracking of campaigns, etc. in GA4. Responsibilities will consist of: - Categorize and analyze high performance campaigns and document success stories for feedback and learning. - Keep a keen eye on copy and visual styles that have worked on the campaigns across channels and replicate/abridge these approaches as and when required. - Organize weekly brainstorming meetings for upcoming projects and be an active participant in suggesting fresh ideas that shall be replicated on the campaigns and social brand pages. - Effective coordination with other teams to create and execute campaigns that will increase users on the website and initiate sales. - Analyze the data and take out the insights of the campaigns and take the corrective actions accordingly to improve the performance of campaigns. - Prepare a strategy to achieve the business objective and meet the targets. - Come up with innovative ideas which can help in improving the efficiency and performance.

Paid Marketing Specialist ( Google, Meta, Linkedin ) We are seeking a motivated and experienced Google & Facebook Ads Specialist to join our digital marketing agency. The successful candidate will be responsible for managing, optimizing, and scaling our clients Google and Facebook ad campaigns. The ideal candidate should have a strong understanding of digital marketing, be analytical, and possess excellent communication skills.