342 Paid Marketing Jobs - Page 7

Responsibilities: Participating with the brainstorming, organization and development of social media opportunities Educating coworkers from other disciplines on our social media capabilities and experience Overseeing social media accounts and initiatives, ensuring excellence in digital services and project/staff efficiencies Supervising and leading production resources on social media projects Working closely with Account Leadership, Business Development and Marketing groups to explore opportunities for new business through social media Maintaining expertise on emerging social trends and technologies Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns Recommend new strategies based on data and testing Experience in Audience research, audience building and ad creation Excellent knowledge of Instagram ads manager and other social media best practices Knowledge on responding to comments, compile campaigns and create content for Instagram Organize hypotheses and recommendations for enhancing campaign performance Understanding of Google Analytics and Google Tag Manager is a plus Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications Requirements: 7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies Strong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces: Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization Bachelors degree, MBA Marketing will be an added advantage Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities Excellent organization and time management skills to complete tasks on time. Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point) Excellent analytical skills with ability to mine data to inform decisions

Responsibilities: Participating with the brainstorming, organization and development of social media opportunities Educating coworkers from other disciplines on our social media capabilities and experience Overseeing social media accounts and initiatives, ensuring excellence in digital services and project/staff efficiencies Supervising and leading production resources on social media projects Working closely with Account Leadership, Business Development and Marketing groups to explore opportunities for new business through social media Maintaining expertise on emerging social trends and technologies Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns Recommend new strategies based on data and testing Experience in Audience research, audience building and ad creation Excellent knowledge of Instagram ads manager and other social media best practices Knowledge on responding to comments, compile campaigns and create content for Instagram Organize hypotheses and recommendations for enhancing campaign performance Understanding of Google Analytics and Google Tag Manager is a plus Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications Requirements: 7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies Strong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces: Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization Bachelors degree, MBA Marketing will be an added advantage Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities Excellent organization and time management skills to complete tasks on time. Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point) Excellent analytical skills with ability to mine data to inform decisions

( Please feel free to connect - 9258890586, simranchoudhary@caplineservices.com) Role & responsibilities Lead and mentor a team of digital marketing specialists, including SEO experts, content writers, and designers. Develop and implement comprehensive digital marketing strategies to increase brand visibility, traffic, and engagement across various online channels. Oversee the development and execution of SEO strategies to improve organic search rankings and drive traffic to our digital properties. Conduct keyword research, on-page and off-page optimization, and technical SEO audits to enhance website performance. Collaborate with the content writing team to develop high-quality, engaging content across various digital platforms, including website, blog, social media, and email. Supervise the design team in creating visually appealing and impactful digital assets, including graphics, videos, and multimedia content. Review and approve design deliverables to maintain brand standards and quality Preferred candidate profile Proven 6+ years of experience in digital marketing, with expertise in SEO, content writing, and designing. Strong leadership and team management skills, with the ability to inspire and motivate team members. In-depth knowledge of SEO principles, techniques, and tools. Proficiency in content management systems and graphic design software. Excellent written and verbal communication skills, with a keen eye for detail. Ability to multitask, prioritize, and work effectively in a fast-paced environment. Creative thinker with a strategic mindset and analytical capabilities. Perks and benefits Health Insurance Coverage Disability Insurance Leave Encashment Sat & Sun fixed weekly off Reward & Recognition Employee Engagement

Digital Marketing Executive For Interior Company in Sector 48 Gurgaon Responsibilities Plan and execute digital marketing campaigns with a focus on significant increase in sales conversion and brand awareness creation paid marketing campaigns on Google and Facebook, social media management, and SEO. worked in agencies handling performance marketing on Google and Facebook for diverse set of clients. Qualifications 2+ year of digital marketing experience esp. managing performance marketing and social media campaigns Excellent communication and organizational skills Experience 2 - 6 Years Industry Marketing Advertising PR Media Planning Qualification Other Bachelor Degree Key Skills Digital Marketing Executive Social Media Marketing SMO Facebook Instagram Digital Marketing Google Ads Paid Advertising Campaigns Linkedin Digital Marketing MANAGER SEO Campaigns Digital Branding

Plan, execute, and manage performance marketing campaigns across paid channels Optimize campaigns for ROI, CPL (cost per lead), and CAC (customer acquisition cost) Conduct keyword research and audience targeting for medical services/products Collaborate with creative teams to develop ad copy, visuals, and landing pages Monitor campaign performance, generate insights, and present weekly reports Run A/B tests for creatives, copy, and landing pages Work closely with SEO, content, and brand teams for holistic marketing strategy Ensure campaigns are compliant with healthcare regulations and ethical standards Location: Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

We are seeking a highly skilled Meta Ads Specialist to join our team and drive high-performing advertising campaigns across Facebook and Instagram. The ideal candidate will have deep expertise in Meta Ads strategy, landing page creation, email & SMS marketing, and CRM management to optimize conversions and maximize ROI. Key Responsibilities: 1. Meta Ads Management Develop, launch, and optimize Facebook & Instagram ad campaigns for lead generation, sales, and brand awareness. Conduct A/B testing on creatives, audiences, and bidding strategies to improve performance. Manage campaign budgets, track key performance metrics, and adjust strategies accordingly. Implement and optimize Advantage+ Shopping Campaigns, Retargeting, and Lookalike Audiences. Leverage Meta Pixel & Conversions API (CAPI) to improve attribution and tracking accuracy. 2. Landing Page Creation & Optimization Design and optimize high-converting landing pages using platforms like ClickFunnels, Unbounce, or WordPress. Implement A/B split testing on landing pages to improve conversion rates. Ensure landing pages are mobile-friendly and SEO-optimized. 3. Email & SMS Marketing Develop automated email and SMS campaigns to nurture leads and convert customers. Create engaging email sequences, newsletters, and promotional campaigns using platforms like Klaviyo, ActiveCampaign, or HubSpot. Segment audiences based on behavior and engagement for targeted marketing. Track and optimize email open rates, click-through rates, and conversion performance. 4. CRM Management & Lead Nurturing Set up and manage CRM systems (HubSpot, Salesforce, or GoHighLevel) to organize and track leads. Automate lead flows, tagging, and follow-ups to improve efficiency. Analyze customer data to refine marketing strategies and improve retention. Requirements: Proven experience running high-ROI Meta ad campaigns (E-commerce, Lead Generation, or Local Business Ads). Strong understanding of Meta Business Suite, Ads Manager, Pixel, and CAPI tracking. Experience with landing page builders (ClickFunnels, Leadpages, Unbounce, WordPress). Hands-on experience with email and SMS marketing platforms (Klaviyo, Mailchimp, Twilio, ActiveCampaign). Expertise in CRM management (HubSpot, Salesforce, GoHighLevel) for tracking and automating lead nurturing. Analytical mindset with proficiency in Google Analytics, Facebook Ads Reporting, and data-driven decision-making. Strong copywriting skills for ads, landing pages, and email campaigns.

Position : Intern Performance Marketing Location : Mumbai (Andheri Marol) Stipend : 25,000 30,000 per month | Duration : 3 months + Full time Opportunity depends on the performance About the Role: We are looking for a highly motivated Performance Marketing Intern to join our marketing team. This role offers hands-on experience in planning, executing, and analyzing digital ad campaigns across platforms like Google, Meta, and others. Key Responsibilities: Assist in managing and optimizing paid marketing campaigns (Google Ads, Meta Ads, etc.) Track campaign performance and prepare performance reports Conduct keyword research and audience segmentation Coordinate with the creative team for ad copies and visual assets Monitor budgets, bids, and daily spends across campaigns Requirements: Basic understanding of performance marketing concepts and digital ad platforms Strong analytical skills and proficiency in Excel/Google Sheets Enthusiastic to learn and grow in a fast-paced environment Prior internship or coursework in digital marketing is a plus

HIRING (WFO) || Performance Marketing Manager/Sr. Manager with excellent communication for a Luxury Retail brand based out of Gurgaon. Interested applicants who are residing currently in NCR can only apply and ready to appear for F2F Interview DM your resume to acutevision07@gmail.com WORK FROM OFFICE Openings : 2 Positions : 1. Meta Ads Manager 2. Search & Performance Media Manager Job Location : Gurgaon (Nearby GuruDhronacharya Metro station) Working days - 6 Days (2nd & 4th Saturdays off with flexible work timings) Experience Min.4 Years MODE OF INTERVIEW : F2F (NO FOR VIRTUAL ROUND) 1. Meta Ads Manager Focus : Execute full-funnel paid campaigns across Facebook and Instagram leveraging: Meta Pixel and Conversions API for event tracking and server-side attribution. Advantage+ campaigns , Dynamic Product Ads , custom audiences, and lookalikes for scaled targeting and personalization. Strong grasp of campaign learning phases , auction mechanics, and budget pacing optimization. Technical Requirement : Must have advanced proficiency in Meta Ads Manager dashboards , understanding: Attribution settings (1-day click, 7-day view, etc.) Event diagnostics, pixel health, and aggregated event measurement (AEM) Custom metrics creation and breakdowns by audience, placement, device Integration with external reporting tools (Looker Studio, Supermetrics, GA4) KPI : Return on Ad Spend (ROAS) Cost per Lead (CPL) Retargeting CTR Purchase Conversion Value Attribution path efficiency (assisted vs. direct) 2. Search & Performance Media Manager Focus : Drive acquisition via: Google Ads: Search , Shopping , Performance Max , YouTube TrueView , and Display campaigns Leverage RSA (Responsive Search Ads) , DSA (Dynamic Search Ads) , audience layering, and smart bidding strategies (tCPA, tROAS) Keyword funnel design from TOFU to BOFU, with an emphasis on intent-matching and SQR optimization Technical Requirement : Must have deep expertise in: Google Ads Dashboard , including segment analysis, Auction Insights, Quality Score diagnostics, and budget pacing Setup and monitoring of conversion tracking , event tagging (via GTM) , and audience signals Google Analytics 4 (GA4) integration with Ads platform, cross-channel attribution, and conversion path analysis Dashboards via Looker Studio , BigQuery , or spreadsheet-based tools for multi-source consolidation and reporting KPI : High-intent Lead Acquisition Cost per Acquisition (CPA) / CAC Efficiency Search Impression Share (top vs. absolute) Click-through Rate (CTR) by match type Quality Score Trends & Conversion Lag Time LukeWarm regards, HR Manager acutevision07@gmail.com

Responsibilities: Collaborate with cross-functional teams on campaign strategy & execution Manage PPC campaigns across Google Ads platforms Optimize ad spend for maximum ROI Monitor performance metrics & report results Sports for women Assistive technologies

We are seeking a skilled Google Ads Manager to create, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Shopping. The ideal candidate will have strong experience in PPC, keyword research, and bid management. Required Candidate profile 2-3 Years of Google ads Experience Managed at least 10 Google ads account Excellent Communication Experience with Client Meetings Experience with Google Ads Agency Google Ads certified Nearby In Noida

Responsibilities for Digital Marketing Manager Analyze digital data to draw key recommendations around website optimization Conduct social media audits to ensure best practices are being used Maintain digital dashboard of several different accounts Coordinate with the sales team to create marketing campaigns Prepare emails to send out to customers Monitor key online marketing metrics to track the success Create and maintain online listings across the potential business platform Ensure that the brand message is consistent Plan and execute all digital marketing, including SEO/SEM, PPC, SC, B2B marketing database, email, social media, and display advertising campaigns Design, build and maintain our social media presence Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Instrument conversion points and optimizes user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Qualifications for Digital Marketing 5+ Years of Experience in Digital Marketing 1+ Yrs. in Manager Experience executing paid social media campaigns Bachelor's degree in marketing or business Knowledge of video and picture editing software such as Adobe Must be able to juggle multiple projects at the same time Incredible attention to detail Full understanding of all social media platforms Problem-solving skills Knowledge of content management systems

Requirements: Proven expertise with platforms like Google Ads, Facebook Ads Manager, Amazon, Flipkart. Delivering paid marketing campaigns with solid ROAS.Ability to prioritize under tight deadlines.

Plan, execute, and manage performance marketing campaigns across paid channels Optimize campaigns for ROI, CPL (cost per lead), and CAC (customer acquisition cost) Conduct keyword research and audience targeting for medical services/products Collaborate with creative teams to develop ad copy, visuals, and landing pages Monitor campaign performance, generate insights, and present weekly reports Run A/B tests for creatives, copy, and landing pages Work closely with SEO, content, and brand teams for holistic marketing strategy Ensure campaigns are compliant with healthcare regulations and ethical standards Location: Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

Job Description As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to boost growth. Roles and Responsibilities Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Effectively communicate complicated analyses by developing easy-to-use reporting or visualisation dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiencies, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Qualifications Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels preferably from Nutraceutical, FMCG, Nutrition. In-platform execution experience - setting up campaigns in Facebook ads, Google & Meta Ads, and Google AdWords. Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalised. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Master degree in Marketing with a minimum of 5 years of experience.

Performance Marketing focuses on driving specific, measurable results like clicks, conversions, and sales. A Performance Marketing Specialist plans and optimizes campaigns across digital channels, using data to track key metrics like ROI and CPA. They continuously test and refine strategies to ensure campaigns meet objectives efficiently. Strong analytical skills and digital marketing expertise are essential for success. ROLES & RESPONSIBILITIES Perform daily account management on Google Ads or other search platforms Understand client goals, create and execute strategies to exceed defined goals Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels Manage a team Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals. Communication to team and management on project development, timelines, and results. Work with leadership to explain and modify strategic plans Understand and stay current on industry trends, competitive landscape, and internal product development efforts Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth. Be responsible for Team Growth and planning personal development programs for subordinates. Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing Have an outstanding ability to think creatively, and identify and resolve problems Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals Have high levels of integrity, autonomy, and self-motivation Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end JOB QUALIFICATION & SKILL SETS: Proven 2-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics Analytical approach + Data-Driven Thought Process + Optimization mindset The ability to think creatively, own things and work independently in a fast-paced environment A start-up mentality with a bias to action and the ability to flex in a fast-paced environment

Summary: The Google Ads SME (Subject Matter Expert) is a highly knowledgeable and strategic individual who champions Google Ads best practices within the company. They act as a trusted resource for various teams, ensuring everyone leverages Google Ads effectively to achieve customers marketing goals. As a SME, you'll be a thought leader within our team. You'll leverage your in-depth product knowledge to guide high-spending clients in maximizing the return on their Google Ads investments. You'll also play a key role in shaping the future of Google Ads by providing strategic insights and collaborating on Google ads performance. Educational Qualification: Should have done Graduation from any stream Must be Google Adwords certified Qualification/Experience: 2+ years of experience in digital marketing with a strong focus on Google Ads. Proven track record of success in managing complex Google Ads campaigns for large or enterprise-level clients. In-depth knowledge of Google Ads features (Billing & Policy), functionalities, and best practices across all campaign types (search, display, video, shopping). Experience in customer facing support roles in Phone, Chat and Email channel A passion for staying up-to-date on the latest Google Ads developments and industry trends. Responsibilities: Serve as a trusted advisor to clients, providing expert guidance on Billing methods, Policy disapprovals, Campaign strategy, optimization, and best practices. Support Real Time internal teams, handle escalated cust issues and close with the clients, 24/7 support to the agents to enable them to provide timely and accurate resolution. Deep dive into client campaign data to identify performance opportunities and areas for improvement. Play client facing role in case of escalated issues by the team for complete closure Stay up-to-date on the latest Google Ads features and product updates, translating them into actionable strategies for clients. Identify and document best practices from consults data specifically relevant to the Platinum client Knowledge Management: Share deep-dives on top issue types consulted with L2 & pSMEs and stay up-to-date on the latest Google Ads features, updates, and best practices, and share this knowledge internally. Product Expertise: Stay informed about current trends and best practices in the digital advertising landscape. Skills - In-depth knowledge of the Google products and services in scope of Troubleshooting Passion for the product and the customer Excellent analytical skills with the ability to interpret complex campaign data and identify trends. Strong communication skills, with the ability to explain technical concepts in a clear and concise manner. Experience collaborating with clients at a strategic level and building strong relationships. Understanding of advertisers needs and behavior Ability to identify and prioritize process improvement opportunities Active listening and understanding customer needs

This is full-time on-site role for digital marketing at Highbizz in Bengaluru. The Digital Marketing Executive will be responsible for day-to-day tasks such as marketing strategy development, communication, social media marketing, and web analytics. Required Candidate profile performace marketing social media marketing seo

Digital Marketing Manager - Insurance Broking Location: Noida Department: Marketing Experience Required: 8+ years in marketing, with 4+ years in the Insurance industry. Bima World is a new-age insurance broking company on a mission to simplify insurance for every Indian. We offer transparent, tech-enabled insurance solutions across health, life, motor, and general insurance categories. With customer trust at the core of our business, we aim to build India's most reliable insurance advisory platform. Key Responsibilities Strategic Marketing Define and execute B2C & B2B marketing strategy tailored for insurance products (Health, Life, Motor, etc.) Conduct market research, competitor analysis, and consumer insights to inform brand positioning Work closely with product and sales teams to align marketing efforts with business objectives Insurance-Focused Campaigns Plan and lead end-to-end insurance marketing campaigns (ATL/BTL/Digital) that drive policy sales and brand awareness Build awareness campaigns to educate and build trust with customers around insurance use cases and benefits Marketing Manager - Insurance Brand & Communication Craft compelling narratives and visual content tailored for the insurance audience. Develop creative concepts, scripts, and messaging for campaigns, brochures, landing pages, and videos. Collaborate with agencies, designers, and content writers to execute high-quality brand assets Digital Marketing & Lead Generation. Run targeted campaigns across platforms (Google, Meta, YouTube) to acquire quality leads Optimize funnel from awareness to conversion across paid channels Own performance KPIs like CAC, CPL, and ROAS Trade & Partner Marketing Design marketing toolkits and collaterals for agents, brokers, and channel partners Manage events, partner meets, training roadshows, and awareness drives in offline channels Data-Driven Decision Making Track campaign effectiveness and report on marketing KPIs Use insights to optimize messaging, targeting, and channel mix Leverage automation and AI tools to streamline execution and scale impact Qualifications & Skills Bachelor's or Masters in Marketing, Mass Communication, or a related field 8+ years of marketing experience with at least 4 years in the insurance/broking/financial services industry Strong understanding of insurance products, customer journeys, and sales lifecycle Expertise in ATL, BTL, and digital marketing, including media planning and campaign execution Excellent storytelling, branding, and copywriting skills. Hands-on with tools like Google Ads, Meta Ads Manager, CRM platforms, marketing automation tools Strong vendor and stakeholder management Preferred Candidate Profile Has built or scaled marketing in an insurance startup or broking company Proven ability to execute 360 campaigns with clear ROI Has led partner marketing initiatives or built field-level marketing teams Strong creative eye with a knack for simplifying complex financial products for consumers Performance-focused with a bias for execution What We Offer Opportunity to build a high-impact insurance brand from the ground up High ownership role with decision-making autonomy Entrepreneurial, fast-paced work environment.

Plan, create, and manage lead-generation campaigns using Google AdWords Develop and implement effective PPC strategies , focusing on audience targeting and keyword selection. Monitor and refine campaigns based on bids and quality scores for better ROI

Responsibilities: * Develop & execute digital strategies using Google Ads, Facebook Ads, SEO tools & SMM * Optimize landing pages for conversions with AB testing & PPC campaigns

Job Title: Associate Social Media Marketing Location: Mumbai (Andheri East) Role Type: Individual Contributor Job Description: We are seeking a skilled Associate Social Media Marketing to oversee Cromas social media platforms. This role will involve managing day-to-day operations, coordinating with our agencies, and ensuring effective execution of social media promotions. The ideal candidate will possess a solid grasp of creative aesthetics, copywriting, and extensive knowledge of social media insights. Key Responsibilities: Manage daily operations and collaborate closely with the onboarded agencies to implement social media strategies and daily execution Monitor and optimize social media promotions, ensuring alignment with predefined media plans. Direct the agency in developing and driving engagement across all social media platforms. Maintain the social media calendar in collaboration with the agency, and compile weekly organic and paid data, including insights and recommendations provided by the agency. Support internal teams by facilitating adaptations for social media promotions and other media requirements. Requirements: Experience: 5 6 years in social media management, preferably within the retail industry. Influencer Programs: Proven experience managing influencer programs for brands. Paid Promotions: Minimum 3 years of experience in social media paid promotions. Communication Skills: Strong verbal and written communication skills with the ability to collaborate effectively. Agency Experience: Minimum 2 years of experience working in or with a social media agency for daily operations management. Creative Skills: Understanding of target audiences and ability to innovate engagement strategies and create compelling content aligned with brand identity. Trend Awareness: Stay updated with current social media trends and leverage them to enhance content virality. Campaign Experience: Proficiency in managing social-first brand campaigns. Analytics: Strong understanding of digital analytics tools (e.g., Facebook Insights, Instagram Insights, Twitter Analytics, YouTube Analytics). Adaptability: Willingness to attend shoots and provide on-the-spot creative input during content creation. Content Development: Ability to develop social media captions and contribute basic creative direction from a design perspective. Work Environment: Thrive in a fast-paced and collaborative environment.

Execute and optimize paid campaigns (search, social, display, affiliate), manage budgets, analyze metrics (CTR, CPC, ROAS), run A/B tests, use tools like GA & Ads Manager, and report insights to boost performance and ROI.

Digital Marketing Consultant We are looking for a senior expert to lead high-budget digital acquisition for IndiaMART through advanced performance campaigns on Google, YouTube, and Meta Ads. The candidate will be expected to strategize, execute, and scale acquisition efforts across top-performing categories. Experience Range: 5 - 10 years Educational Qualifications: -B.Tech/B.E Job Responsibilities: Own and drive high-value paid campaigns across Google Search, YouTube, Meta Ads Strategic ownership of traffic, leads, and ROI across product categories Use tools like GA4, GTM, Looker Studio, and Hotjar for performance improvement Mentor junior team members and contribute to knowledge processes Develop A/B testing strategy across creatives, bids, and landing page Collaborate with product and analytics for landing page and conversion rate optimization Skills Required: Google Ads,Meta Ads,Google Search,Paid Marketing Campaign Candidate Attributes: Required Skills: 5+ years of digital performance marketing experience 50L+ monthly budget management across paid media platforms Expertise in keyword planning, video marketing (YouTube), remarketing & audience segmentation Strong data interpretation and reporting skills Proven track record in reducing CPL and improving lead quality Preferred: Experience in B2B/SaaS/Marketplace Stakeholder management and team leadership experience Exposure to performance automation or scripts in Google Ads

Leads data-driven digital marketing strategies to optimize ROI across paid channels (like search, social, and display), manages budgets, drives user acquisition, and ensures measurable growth through performance analytics.

Plan, execute, and manage paid marketing campaigns across various platforms, including but not limited to Google Ads (Search, Display, YouTube), social media advertising (Facebook, Instagram, LinkedIn, Twitter, etc.), and other relevant performance channels. Develop and implement performance marketing strategies aligned with overall marketing and business goals. Conduct keyword research, audience segmentation, and ad creative testing to optimize campaign performance. Monitor and analyze campaign performance data daily, identifying trends, insights, and areas for optimization. Manage and allocate performance marketing budgets effectively to maximize ROI and achieve target KPIs (e.g., CPA, ROAS, CTR, Conversion Rate). Set up and manage tracking mechanisms, including conversion tracking, pixels, and event tracking. Conduct A/B testing on ad copy, creatives, landing pages, and targeting to improve campaign effectiveness. Prepare and present regular reports on campaign performance, providing actionable insights and recommendations to stakeholders. Stay up-to-date with the latest trends, best practices, and algorithm changes in the performance marketing landscape. Collaborate with internal teams, such as content, design, and product, to ensure cohesive and effective marketing campaigns.