Role Overview: We are seeking a hands-on Social Media Manager who can lead strategy, execution, and team management while actively engaging in day-to-day operations. The role demands someone who combines strategic thinking with practical execution skills, ensuring that Balance Nutritions brand presence grows meaningfully across platforms like Instagram, Facebook, LinkedIn, and YouTube. This is not just a planning role — we need someone who can execute, manage campaigns, lead a small team, and deliver measurable results. Key Responsibilities: • Strategy & Execution: Develop, implement, and manage the social media strategy aligned with business goals. • Content Oversight: Create, curate, and publish engaging high-quality content (text, images, video, reels etc.) for all platforms thereby ensuring brand voice and relevance. • Hands-On Management: Monitor social media channels, respond to followers, and build meaningful connections by actively managing posting schedules, platform operations, and community engagement. • Paid Campaigns : Manage, run, oversee and optimize social media campaigns, including paid ads and promotions across Meta, LinkedIn, and Google with a focus on ROI. • Community Engagement: Monitor and engage with followers, respond to queries, manage reviews, and build an active community. • Team Leadership : Lead, mentor, and collaborate with the design and content team to drive consistent and impactful campaigns. • Analytics &: Reporting: Track and analyze performance metrics, generate and prepare reports, and recommend data-driven improvements. • Cross-Functional Collaboration: Collaborate with marketing, design, and content teams to ensure brand consistency and campaign alignment with company objectives. • Stay updated on social media trends, tools, applications, and best practices. • Track competitors’ activities and recommend new strategies. Skills: • Proven work experience as a Social Media Manager or similar role. • Strong copywriting, editing, and content creation skills. • Proficiency with social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, etc.) and management tools (e.g., Hootsuite, Buffer, Sprout Social). • Knowledge of SEO, web traffic metrics, and analytics tools (e.g., Google Analytics). • Ability to analyze data and provide actionable insights. • Creative thinker with strong communication and organizational skills. • Good inter-personal skills • Good written and spoken business language abilities. Abilities/Competencies: • Strong executive presence: Should demonstrate a professional appearance and behavior to colleagues, clients and stakeholders at all times. • Should display the highest levels of integrity at all times in every interaction on behalf of the company/brand. • Strategic thinking • Creativity and innovation • Excellent time management • Strong interpersonal and collaboration skills • Problem-solving mindset
About Balance Nutrition: Balance Nutrition is a pioneering digital health business specializing in disease and lifestyle disorder management with over 75,000+ clients across 94+ countries. We focus on addressing obesity, diabetes, thyroid, cholesterol, PCOS, and more through a robust App & web-based model. Our mission: to transform healthcare for Indians globally, aiming to reach 1 million users in the next 12 months. Learn more: balancenutrition.in Role Overview: We are seeking a dynamic professional with prior experience in PR and brand communications to manage and enhance the visibility of two brands: Khyati Rupani and Balance Nutrition . The ideal candidate will be adept at building brand narratives, creating engaging content, and driving strategic collaborations to boost brand presence across media and digital channels. Key Responsibilities: Develop and execute PR strategies to position both brands in TV, press, magazines, and online media . Identify media opportunities, connect with journalists, and ensure consistent brand visibility and coverage . Build compelling narratives and stories to create PR content for social media that drives engagement and brand appeal. Plan and manage strategic collaborations with other brands, influencers, and partners, ensuring mutually beneficial outcomes. Monitor media mentions, trends, and competitor activities to identify opportunities for storytelling and content creation. Collaborate with internal teams to align PR campaigns with brand strategy and marketing objectives. Maintain strong media relationships and build a network to amplify brand reach. Track and report PR impact, digital engagement, and media coverage metrics. Candidate Requirements: Proven experience in PR, brand communications, and content creation . Strong writing, storytelling, and media relations skills. Creative mindset, strategic thinking, and ability to work independently. Excellent interpersonal and communication skills, with the ability to build relationships across stakeholders.
About Balance Nutrition: Balance Nutrition is a pioneering digital health business specializing in disease and lifestyle disorder management with over 75,000+ clients across 94+ countries. We focus on addressing obesity, diabetes, thyroid, cholesterol, PCOS, and more through a robust App & web-based model. Our mission: to transform healthcare for Indians globally, aiming to reach 1 million users in the next 12 months. Learn more: balancenutrition.in Role Overview: Interact with potential clients via calls and chats to generate nutrition sales. Assess health concerns and recommend suitable diet programs. Create engaging, informative content rooted in nutritional science. Key Functional Areas 1. Sales in Nutrition (Counseling & Conversions) Interact with potential leads via calls, chats, or app interfaces. Assess health concerns and recommend suitable diet programs. Educate clients about program benefits and features. Convert inquiries into paying clients using a needs-based approach. Ensure high-quality client engagement and build trust-based relationships. 2. Content Development Social Media & Website Create engaging, informative content rooted in nutritional science. Collaborate with marketing teams to craft campaigns that drive awareness and behavior change. Respond and ensure proper communication with potential clients. 3. Product: Research, Development & Execution Innovate and contribute to the development of new programs, features & tools. Collaborate on product conceptualization, ingredient research, protocol design, and testing. Stay updated on nutrition trends, emerging research, and competitor strategies. Work cross-functionally with tech, design, and marketing teams to execute new launches.
Job description At Balance Nutrition, we are seeking a driven professional to expand our partnerships and growth initiatives across diverse verticals. This role requires close collaboration with the founders and offers dynamic, evolving responsibilities beyond a fixed checklist. You will be at the forefront of building and nurturing strategic relationships, identifying new business opportunities, and driving end-to-end execution from market research and pitching to onboarding and scaling partnerships. This is not a typical BD role it combines elements of strategy, sales, and execution. You will have the opportunity to shape how Balance Nutrition enters new markets, designs co-branded programs, and creates impactful partnerships with corporates, fitness institutions, schools, and insurance companies. Success in this role requires adaptability, ownership, and the ability to translate ideas into tangible growth opportunities. These roles require close collaboration with the founders and are dynamic in nature, without a fixed checklist of responsibilities. You may be working across either 1 of these verticals based on your skillset: Corporate Wellness & Franchising Partnering with organizations to design and implement employee well-being programs, covering nutrition, lifestyle management, and preventive health. Driving franchise opportunities to scale Balance Nutritions presence across new markets. Institutional (Gyms & Schools) Creating partnerships with gyms and fitness centers to integrate our technology and services in their channels, while also working with schools to drive brand 2 initiatives of Healthy beginnings and Healthier campuses in early childhood education and schools and colleges. Pharma & Medical Division – Forging strategic collaborations with pharmaceutical companies, doctors, and smart clinics to integrate nutrition solutions into patient care, preventive health. Across these areas, responsibilities will include launching new verticals, creating go-to-market strategies, managing sales flows, conducting user research, and building a high-performance organization with the right culture for growth. Requirements: Bachelor’s degree in Business Administration, Communications, or a related field. Minimum 3 years of experience in alliances and partnerships. Strong organizational and time-management skills, with the ability to close deals independently. Excellent communication skills and ability to persuade people into buying what is being sold. Soft Skills: Strong interpersonal skills to work effectively with individuals at all levels of the organization. Detail-oriented with a strong drive to learn and excel. Positive, professional attitude with a solutions-oriented mindset. Creative thinker with the ability to develop innovative approaches to complex challenges. High emotional intelligence, with the ability to manage stress and remain composed in demanding situations. Depending on your experience we will place you at senior executive, Managerial, LEAD and the compensation will be decided on this basis.
As a PR Partnerships at Balance Nutrition, you will play a crucial role in further developing the business alongside the CEO. Your responsibilities will include: - Understanding the current flow of delivering programs/services to clients through the APP and the In-house dietitian/mentor CRM - Applying this knowledge in current and new business development - Driving Inside revenues through feature improvements, client experience management, and active client intervention - Collaborating with dieticians and clients to enhance their use of the CRM & APP, and improve results, experience, and retention Additionally, you will gain deep insights into the digital architecture, processes, protocols, and how the APP/web-based model structures solutions. The new business segments you will be involved in are as follows: - Partnering with the medical community and doctors, with a planned pilot in April - May - Establishing a digital learning academy for dietitians, in collaboration with a reputed institution - Providing corporate wellness solutions structured using the digital architecture - Offering solutions for pharmaceutical companies and collaborating with them - Working on collaborations with new and large established companies for endorsements and promotional deals Based on your skills and inclinations, you may work on one or two of the above segments. This role will expose you to operations, enabling you to structure solutions by leveraging the digital strengths and product offerings of the company. You will need to have a strong understanding of diet nutrition and a passion to leverage it for business success. Furthermore, this position will require you to closely collaborate with the Founder and CEO, who is based in Mumbai.,
Role Overview: As a Lead/Sr. Executive-Digital Marketing Operations specializing in one of the platforms like Facebook, Instagram, YouTube, or Twitter, your expertise should focus on organic handling. This includes tasks such as posting, enhancing engagement, and growing followers on Instagram and subscribers on YouTube. It is essential that you have a strong understanding of tools and regulations related to community management to ensure effective management of the platforms. Key Responsibilities: - Implement effective paid marketing strategies to attract the right audience through paid ads on the platforms you are proficient in - Demonstrate deep expertise in a specific platform or a combination, rather than a generalist approach - Excel in content-based marketing and contribute to maintaining and growing follower bases on Instagram and Facebook to ensure quality and high conversion rates - Develop the company's YouTube channel and Twitter using the existing content bank - Conceptualize and execute campaigns, understand content marketing, and conduct online PR campaigns, events, and cross-promotions Qualifications Required: - Specialization in one of the platforms like Facebook, Instagram, YouTube, or Twitter - Proficiency in organic handling including posting, engagement enhancement, and audience growth - Strong knowledge of tools and regulations related to community management - Experience in implementing effective paid marketing strategies - Ability to conceptualize and execute campaigns, understand content marketing, and conduct online PR campaigns, events, and cross-promotions **Note: No additional details of the company were mentioned in the job description provided.,