Performance Marketing Manager

Performance Marketing Manager

Mumbai, India

ABOUT UNITILE:

For three decades Unitile continues to shine as a beacon of innovation and trust in the building materials industry. As Indias No.1 Raised Access Floor Brand and a proud recipient of Asia's Prestigious Rising Brand (2021) by BARC, we have consistently set industry benchmarks.

Our commitment to innovation and quality has earned us a place among Indias Top 25 Best Workplaces in Manufacturing 2025 and the esteemed Great Place to Work Certification. These accolades reflect our dedication to fostering a positive, collaborative work culture where employees feel valued, empowered, and motivated to excel.

Specializing in modular indoor and outdoor raised flooring systems, structural ceilings, partitions, and acoustics, we enhance spaces with intelligent designs that seamlessly blend form and function. With a proven track record of over 15,000+ clients and over 100 million sq. ft. of successful workplace transformations worldwide, our dynamic team continues to drive innovation and deliver value.

As we look ahead, we remain committed to shaping smarter, more sustainable spaces, ensuring that our legacy of excellence continues to thrive for years to come.

JOB SUMMARY:

Performance Marketing Manager

KEY RESPONSIBILITIES:

Campaign Management

• Plan and run Google Ads, LinkedIn Ads, and Meta Ads campaigns segmented by brand and geography.
• Localize messaging and creatives for regions
• Tracking & Attribution
• Set up UTM tagging for all campaigns.
• Ensure all leads from ads sync into Pardot/Salesforce with correct source, campaign, and region tagging.
• Own and manage Google Analytics 4, Tag Manager, and Search Console to measure traffic and conversions.

Optimization & Testing

• Run structured A/B testing across creatives, audiences, and landing pages.
• Manage budgets dynamically shift spend between channels/regions based on ROI.
• Develop retargeting campaigns (website visitors, exhibition lists, Pardot audiences).

Collaboration & Integration

• Work with Marketing Automation Specialist to feed digital leads into Pardot nurture journeys.
• Align with CRM / RevOps Specialist to ensure clean dashboards linking campaign spend to pipeline/revenue.
• Partner with content/design teams to create high-performing assets.

Reporting & Insights

• Deliver monthly performance dashboards segmented by brand, region, and channel.
• Provide insights on CPL, MQL/SQL rates, pipeline value, and ROI.
• Recommend future budget allocations by channel/region based on results.

REQUIRED SKILLS, QUALIFICATION AND EXPERIENCE:

Skills:

• Expertise in Google Ads, LinkedIn Campaign Manager, Meta Ads, and SEO tools (SEMRush, Ahrefs).
• Hands-on with GA4, UTM tracking, and Tag Manager.
• Familiarity with Salesforce + Pardot integration (campaign connectors, attribution models).
• Track record in driving pipeline and revenue impact, not just clicks.
• Strong understanding of A/B and multivariate testing.
• Ability to manage multi-region campaigns with localized strategy.

Qualification and Experience:

• 4 - 7 years in B2B performance marketing.

Salary would be in line with the experience.

ITS MUCH MORE HAN WORK HERE AT UNITILE!