Performance Marketing Manager

Job Description – Performance Marketing Specialist

Location: Agra
Company: Pingmedia
Job Type: Full-time

About Us
Pingmedia is a fast-growing digital marketing agency that manages 360° campaigns for diverse brands. We help businesses scale through data-driven marketing and creative strategies. We are looking for a Performance Marketing Specialist who can manage client campaigns across platforms and deliver strong ROI.

Key Responsibilities

• Plan, execute, and optimize paid campaigns for multiple clients across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Manage end-to-end campaign cycle: strategy, setup, tracking, optimization, and reporting.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Collaborate with the design/content team to develop ad creatives and landing pages.
• Monitor budgets, bids, and campaign pacing to achieve performance goals (Leads, ROAS, CPL, CPA).
• Create weekly/monthly reports for clients, showcasing results and insights.
• Experiment with A/B testing, audience targeting, and campaign structures to maximize ROI.
• Stay ahead with the latest updates in ad platforms, tools, and industry best practices.

Requirements

• 2–4 years of hands-on experience in Performance Marketing (agency preferred).
• Strong command of Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Proficiency in analytics tools like GA4, Google Tag Manager, Data Studio.
• Experience handling multi-industry client campaigns with varied goals (lead gen, e-commerce, awareness).
• Excellent analytical, problem-solving, and client communication skills.
• Ability to manage multiple accounts simultaneously without compromising on quality.

Good to Have

• Google/META certifications.
• Knowledge of SEO and organic growth strategies.
• Familiarity with CRM and automation tools (HubSpot, Zoho, etc.).

How to Apply: Send your resume at hr@pingmedia.in

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person