Performance Marketing Manager

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About the Role:

results-driven Performance Marketing Manager

This is a high-impact role where your performance directly contributes to our growth.

Key Responsibilities:

1. Performance Marketing (Revenue-Focused)

• Plan, execute, and optimize

  high-ROI campaigns

  across:

• Meta Ads (Facebook, Instagram)

• Google Ads (Search, Display, YouTube, Shopping)

• Other relevant ad platforms
• Track & analyze KPIs such as CAC, ROAS, CPL, and conversion rates.
• Implement A/B testing strategies and improve ad performance consistently.
• Collaborate with content and creative teams to deliver compelling ad creatives.

2. SEO (Search Engine Optimization)

• Develop and execute a robust SEO strategy across:

• Organic SEO

• Paid SEO (Google Shopping, Sponsored Listings)

• On-page & Off-page SEO

• Monitor keyword rankings, backlinks, and website health using tools like SEMrush, Ahrefs, Google Search Console, etc.
• Optimize website structure, metadata, content, and internal linking.

3. Ecommerce Marketplace Management

• Manage and optimize product listings, inventory, and promotions across:

• Amazon, Nykaa, Myntra, Tata Cliq, Flipkart

  , etc.
• Run

  sponsored ad campaigns

  and promotions on each marketplace.
• Analyze performance data to improve visibility, conversions, and revenue.
• Coordinate with internal teams for pricing, logistics, and catalog updates.

4. Team & Project Management

• Lead a team of digital marketers, designers, and SEO executives.
• Identify individual team strengths and delegate tasks effectively.
• Review team performance and ensure timely execution of goals.
• Maintain communication with cross-functional departments (Sales, Creative).

Key Requirements:

• Proven track record in

  performance marketing and ecommerce revenue generation

  .
• Strong command over ad platforms: Meta Ads Manager, Google Ads, Amazon Sponsored Ads, etc.
• Deep knowledge of SEO (both technical and content-driven).
• Experience managing ecommerce platforms like Amazon, Nykaa, Myntra, etc.
• Strong analytical skills and a data-driven mindset.
• Excellent team leadership and project management capabilities.