Job Title: Digital Marketing Specialist Location: Kandivali West, Mumbai Company: Shras Lifestyle Private Limited (Scarlett Cosmetics) Salary: 3.0LPA to 4.5LPA Job Summary: We are seeking a versatile and proactive Digital Marketing Specialist to lead and execute digital campaigns that drive brand visibility, lead generation, and customer engagement. This role combines core digital marketing expertise with a strong understanding of online advertising and public relations (PR) strategies. You will manage multi-channel campaigns, help shape our brand image, and work cross-functionally to amplify our voice across digital platforms. Key Responsibilities: Running Ads (Paid Media): Create and manage ads on Google, Facebook, Instagram, LinkedIn, and YouTube Set budgets, track performance, and improve results Choose the right keywords and target the right audience Test different ads and landing pages to see what works best Use tools like Google Ads and Facebook Ads Manager to monitor campaigns Work with designers and content creators on ad creatives Keep up with changes in ad platforms and trends SEO (Search Engine Optimization) : Improve website rankings on Google and other search engines Do keyword research and update website content Fix technical SEO issues like site speed and mobile-friendliness Build quality backlinks from other websites Track rankings and website traffic using tools like Google Search Console Work with content writers and web developers to follow SEO best practices Stay informed about Google algorithm updates and SEO trends Email Marketing: Plan and send email campaigns to customers and leads Segment email lists for better targeting Write subject lines and content that increase opens and clicks Test different email versions to improve results Make sure emails follow legal rules (like GDPR and CAN-SPAM) Use tools like Mailchimp or HubSpot to track performance Set up automated email flows for welcome, reminders, or re-engagement Requirements: Bachelor's degree in Marketing, Communications, Public Relations, or related field 2+ years of experience in digital marketing, advertising, or public relations Proven experience with Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms Familiarity with PR tools (e.g., Cision, Meltwater) and managing press outreach Strong analytical skills and ability to interpret campaign performance data Excellent written and verbal communication skills Certifications in Google Ads, HubSpot, Meta Blueprint, or PR/Media Relations are a plus Show more Show less
Job Title: Growth Marketing Manager / Team Lead Location: Kandivali Employment Type: Full-time Experience: 4–8 years in eCommerce, Digital Marketing, or Growth Strategy About the Role We are looking for a data-driven, strategic, and execution-focused Growth Marketing Manager / Team Lead to drive sales across our D2C and eCommerce marketplace channels. You will lead the performance marketing strategy, optimize digital presence, manage cross-functional teams, and use data insights to build and execute revenue-focused campaigns. This is a high-impact role for someone who thrives in a fast-paced, growth-first environment and knows how to combine analytics with creative marketing. Key Responsibilities Sales & Growth Strategy Develop and execute growth strategies to maximize sales across all online channels (DTC website, marketplaces like Amazon, Flipkart, etc.) Identify new acquisition and revenue opportunities across digital touchpoints Plan and implement pricing, offers, promotions, and upsell/cross-sell strategies Paid Media Management Own and manage paid marketing across Meta, Google and other relevant channels Optimize campaigns for ROAS, CAC, and LTV Run A/B tests and implement learnings to scale paid performance Coordinate with creative team to ensure ad quality, messaging consistency, and relevance eCommerce Marketplace Management Oversee and optimize brand presence, listings, promotions, and advertising on marketplaces like Amazon, Flipkart, Myntra, etc. Monitor product performance and work with operations to align inventory, pricing, and logistics Analyse competition and identify growth levers across SKUs and categories Analytics & Reporting Track and analyse key metrics across paid, organic, and marketplace performance Build reports and dashboards to communicate insights with leadership Make data-driven decisions for continuous improvement and ROI tracking Team Management Lead a small cross-functional marketing/growth team (in-house and agencies) Guide and mentor team members in performance marketing, content, and e-commerce operations. Collaborate with design, product, sales, and customer service teams for alignment Digital & Social Strategy Develop and implement a strategic roadmap for brand’s digital and social presence Oversee social media content strategy in alignment with sales and campaign goals Drive engagement, influencer collaborations, and community marketing as growth channels Required Skills & Experience 4–8 years of experience in growth marketing, performance marketing, or digital marketing, preferably in eCommerce/D2C Proven success in managing paid campaigns and scaling ROAS Experience handling eCommerce marketplaces (Amazon, Flipkart, etc.) Strong analytical mindset; proficiency in tools like Google Analytics (GA4), Meta Ads Manager, Google Ads, Excel/Google Sheets Excellent team leadership, project management, and cross-functional collaboration skills Strong understanding of customer journeys, digital funnels, and full-funnel marketing Preferred Traits Strategic thinker with hands-on execution ability Performance-obsessed with a test-learn-iterate mindset Strong communication and leadership presence Comfort with data storytelling and reporting to founders or senior stakeholders
Job Title : Social media Strategist Location: Kandivali Employment Type: Full-time Experience: 2-4 years in eCommerce, Digital Marketing, or Growth Strategy Job Summary: We are seeking a creative, analytical, and strategic Social Media Strategist to develop and execute our social media presence across all platforms. The ideal candidate will have a strong understanding of each platform’s audience and best practices, and will be responsible for growing our brand awareness, engagement, and conversions through innovative content strategies and data-driven decision-making. Key Responsibilities: Develop and implement social media strategies aligned with marketing and business goals. Plan and manage content calendars across Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube, and others. Create and curate engaging content in collaboration with content creators and designers. Identify, vet, and manage influencer partnerships , from outreach to contract negotiation, briefing, and performance tracking. Coordinate influencer campaigns including gifting, paid collaborations, and affiliate programs. Build and maintain relationships with influencers, brand ambassadors, and content creators. Track and analyze social media and influencer campaign performance , adjusting strategy based on data and insights. Stay up-to-date on social media trends, platform changes, and influencer marketing best practices. Collaborate with PR, content, and paid media teams for integrated marketing efforts. Manage community engagement by responding to comments and messages and fostering brand loyalty. Use social listening tools to monitor brand mentions and uncover influencer or UGC opportunities. Qualifications: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 2-4 years of proven experience in social media strategy and management. Strong understanding of social media platforms, content formats, and best practices. Proficiency in analytics tools (Google Analytics, Meta Insights, etc.) Excellent written and verbal communication skills. Creative thinker with attention to detail and strong organizational skills. Ability to multitask, manage multiple campaigns, and meet deadlines in a fast-paced environment
Job Title : Digital Marketing Strategist Location: Kandivali Employment Type: Full-time Experience: 3-4 years in eCommerce, Digital Marketing, or Growth Strategy About the Role We are looking for a data-driven, strategic, and execution-focused Growth Marketing Manager / Team Lead to drive sales across our D2C and eCommerce marketplace channels. You will lead the performance marketing strategy, optimize digital presence, manage cross-functional teams, and use data insights to build and execute revenue-focused campaigns. This is a high-impact role for someone who thrives in a fast-paced, growth-first environment and knows how to combine analytics with creative marketing. Key Responsibilities Sales & Growth Strategy Develop and execute growth strategies to maximize sales across all online channels (DTC website, marketplaces like Amazon, Flipkart, etc.) Identify new acquisition and revenue opportunities across digital touchpoints Plan and implement pricing, offers, promotions, and upsell/cross-sell strategies Paid Media Management Own and manage paid marketing across Meta, Google and other relevant channels Optimize campaigns for ROAS, CAC, and LTV Run A/B tests and implement learnings to scale paid performance Coordinate with creative team to ensure ad quality, messaging consistency, and relevance eCommerce Marketplace Management Oversee and optimize brand presence, listings, promotions, and advertising on marketplaces like Amazon, Flipkart, Myntra, etc. Monitor product performance and work with operations to align inventory, pricing, and logistics Analyse competition and identify growth levers across SKUs and categories Analytics & Reporting Track and analyse key metrics across paid, organic, and marketplace performance Build reports and dashboards to communicate insights with leadership Make data-driven decisions for continuous improvement and ROI tracking Team Management Lead a small cross-functional marketing/growth team (in-house and agencies) Guide and mentor team members in performance marketing, content, and e-commerce operations. Collaborate with design, product, sales, and customer service teams for alignment Digital & Social Strategy Develop and implement a strategic roadmap for brand’s digital and social presence Oversee social media content strategy in alignment with sales and campaign goals Drive engagement, influencer collaborations, and community marketing as growth channels Required Skills & Experience 3-4 years of experience in growth marketing, performance marketing, or digital marketing, preferably in eCommerce/D2C Proven success in managing paid campaigns and scaling ROAS Experience handling eCommerce marketplaces (Amazon, Flipkart, etc.) Strong analytical mindset; proficiency in tools like Google Analytics (GA4), Meta Ads Manager, Google Ads, Excel/Google Sheets Excellent team leadership, project management, and cross-functional collaboration skills Strong understanding of customer journeys, digital funnels, and full-funnel marketing Preferred Traits Strategic thinker with hands-on execution ability Performance-obsessed with a test-learn-iterate mindset Strong communication and leadership presence Comfort with data storytelling and reporting to founders or senior stakeholders