Job Title: Digital Marketing Specialist Location: Kandivali West, Mumbai Company: Shras Lifestyle Private Limited (Scarlett Cosmetics) Salary: 3.0LPA to 4.5LPA Job Summary: We are seeking a versatile and proactive Digital Marketing Specialist to lead and execute digital campaigns that drive brand visibility, lead generation, and customer engagement. This role combines core digital marketing expertise with a strong understanding of online advertising and public relations (PR) strategies. You will manage multi-channel campaigns, help shape our brand image, and work cross-functionally to amplify our voice across digital platforms. Key Responsibilities: Running Ads (Paid Media): Create and manage ads on Google, Facebook, Instagram, LinkedIn, and YouTube Set budgets, track performance, and improve results Choose the right keywords and target the right audience Test different ads and landing pages to see what works best Use tools like Google Ads and Facebook Ads Manager to monitor campaigns Work with designers and content creators on ad creatives Keep up with changes in ad platforms and trends SEO (Search Engine Optimization) : Improve website rankings on Google and other search engines Do keyword research and update website content Fix technical SEO issues like site speed and mobile-friendliness Build quality backlinks from other websites Track rankings and website traffic using tools like Google Search Console Work with content writers and web developers to follow SEO best practices Stay informed about Google algorithm updates and SEO trends Email Marketing: Plan and send email campaigns to customers and leads Segment email lists for better targeting Write subject lines and content that increase opens and clicks Test different email versions to improve results Make sure emails follow legal rules (like GDPR and CAN-SPAM) Use tools like Mailchimp or HubSpot to track performance Set up automated email flows for welcome, reminders, or re-engagement Requirements: Bachelor's degree in Marketing, Communications, Public Relations, or related field 2+ years of experience in digital marketing, advertising, or public relations Proven experience with Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms Familiarity with PR tools (e.g., Cision, Meltwater) and managing press outreach Strong analytical skills and ability to interpret campaign performance data Excellent written and verbal communication skills Certifications in Google Ads, HubSpot, Meta Blueprint, or PR/Media Relations are a plus Show more Show less
Job Title: Growth Marketing Manager / Team Lead Location: Kandivali Employment Type: Full-time Experience: 4–8 years in eCommerce, Digital Marketing, or Growth Strategy About the Role We are looking for a data-driven, strategic, and execution-focused Growth Marketing Manager / Team Lead to drive sales across our D2C and eCommerce marketplace channels. You will lead the performance marketing strategy, optimize digital presence, manage cross-functional teams, and use data insights to build and execute revenue-focused campaigns. This is a high-impact role for someone who thrives in a fast-paced, growth-first environment and knows how to combine analytics with creative marketing. Key Responsibilities Sales & Growth Strategy Develop and execute growth strategies to maximize sales across all online channels (DTC website, marketplaces like Amazon, Flipkart, etc.) Identify new acquisition and revenue opportunities across digital touchpoints Plan and implement pricing, offers, promotions, and upsell/cross-sell strategies Paid Media Management Own and manage paid marketing across Meta, Google and other relevant channels Optimize campaigns for ROAS, CAC, and LTV Run A/B tests and implement learnings to scale paid performance Coordinate with creative team to ensure ad quality, messaging consistency, and relevance eCommerce Marketplace Management Oversee and optimize brand presence, listings, promotions, and advertising on marketplaces like Amazon, Flipkart, Myntra, etc. Monitor product performance and work with operations to align inventory, pricing, and logistics Analyse competition and identify growth levers across SKUs and categories Analytics & Reporting Track and analyse key metrics across paid, organic, and marketplace performance Build reports and dashboards to communicate insights with leadership Make data-driven decisions for continuous improvement and ROI tracking Team Management Lead a small cross-functional marketing/growth team (in-house and agencies) Guide and mentor team members in performance marketing, content, and e-commerce operations. Collaborate with design, product, sales, and customer service teams for alignment Digital & Social Strategy Develop and implement a strategic roadmap for brand’s digital and social presence Oversee social media content strategy in alignment with sales and campaign goals Drive engagement, influencer collaborations, and community marketing as growth channels Required Skills & Experience 4–8 years of experience in growth marketing, performance marketing, or digital marketing, preferably in eCommerce/D2C Proven success in managing paid campaigns and scaling ROAS Experience handling eCommerce marketplaces (Amazon, Flipkart, etc.) Strong analytical mindset; proficiency in tools like Google Analytics (GA4), Meta Ads Manager, Google Ads, Excel/Google Sheets Excellent team leadership, project management, and cross-functional collaboration skills Strong understanding of customer journeys, digital funnels, and full-funnel marketing Preferred Traits Strategic thinker with hands-on execution ability Performance-obsessed with a test-learn-iterate mindset Strong communication and leadership presence Comfort with data storytelling and reporting to founders or senior stakeholders
Job Title : Social media Strategist Location: Kandivali Employment Type: Full-time Experience: 2-4 years in eCommerce, Digital Marketing, or Growth Strategy Job Summary: We are seeking a creative, analytical, and strategic Social Media Strategist to develop and execute our social media presence across all platforms. The ideal candidate will have a strong understanding of each platform’s audience and best practices, and will be responsible for growing our brand awareness, engagement, and conversions through innovative content strategies and data-driven decision-making. Key Responsibilities: Develop and implement social media strategies aligned with marketing and business goals. Plan and manage content calendars across Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube, and others. Create and curate engaging content in collaboration with content creators and designers. Identify, vet, and manage influencer partnerships , from outreach to contract negotiation, briefing, and performance tracking. Coordinate influencer campaigns including gifting, paid collaborations, and affiliate programs. Build and maintain relationships with influencers, brand ambassadors, and content creators. Track and analyze social media and influencer campaign performance , adjusting strategy based on data and insights. Stay up-to-date on social media trends, platform changes, and influencer marketing best practices. Collaborate with PR, content, and paid media teams for integrated marketing efforts. Manage community engagement by responding to comments and messages and fostering brand loyalty. Use social listening tools to monitor brand mentions and uncover influencer or UGC opportunities. Qualifications: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 2-4 years of proven experience in social media strategy and management. Strong understanding of social media platforms, content formats, and best practices. Proficiency in analytics tools (Google Analytics, Meta Insights, etc.) Excellent written and verbal communication skills. Creative thinker with attention to detail and strong organizational skills. Ability to multitask, manage multiple campaigns, and meet deadlines in a fast-paced environment
Job Title : Digital Marketing Strategist Location: Kandivali Employment Type: Full-time Experience: 3-4 years in eCommerce, Digital Marketing, or Growth Strategy About the Role We are looking for a data-driven, strategic, and execution-focused Growth Marketing Manager / Team Lead to drive sales across our D2C and eCommerce marketplace channels. You will lead the performance marketing strategy, optimize digital presence, manage cross-functional teams, and use data insights to build and execute revenue-focused campaigns. This is a high-impact role for someone who thrives in a fast-paced, growth-first environment and knows how to combine analytics with creative marketing. Key Responsibilities Sales & Growth Strategy Develop and execute growth strategies to maximize sales across all online channels (DTC website, marketplaces like Amazon, Flipkart, etc.) Identify new acquisition and revenue opportunities across digital touchpoints Plan and implement pricing, offers, promotions, and upsell/cross-sell strategies Paid Media Management Own and manage paid marketing across Meta, Google and other relevant channels Optimize campaigns for ROAS, CAC, and LTV Run A/B tests and implement learnings to scale paid performance Coordinate with creative team to ensure ad quality, messaging consistency, and relevance eCommerce Marketplace Management Oversee and optimize brand presence, listings, promotions, and advertising on marketplaces like Amazon, Flipkart, Myntra, etc. Monitor product performance and work with operations to align inventory, pricing, and logistics Analyse competition and identify growth levers across SKUs and categories Analytics & Reporting Track and analyse key metrics across paid, organic, and marketplace performance Build reports and dashboards to communicate insights with leadership Make data-driven decisions for continuous improvement and ROI tracking Team Management Lead a small cross-functional marketing/growth team (in-house and agencies) Guide and mentor team members in performance marketing, content, and e-commerce operations. Collaborate with design, product, sales, and customer service teams for alignment Digital & Social Strategy Develop and implement a strategic roadmap for brand’s digital and social presence Oversee social media content strategy in alignment with sales and campaign goals Drive engagement, influencer collaborations, and community marketing as growth channels Required Skills & Experience 3-4 years of experience in growth marketing, performance marketing, or digital marketing, preferably in eCommerce/D2C Proven success in managing paid campaigns and scaling ROAS Experience handling eCommerce marketplaces (Amazon, Flipkart, etc.) Strong analytical mindset; proficiency in tools like Google Analytics (GA4), Meta Ads Manager, Google Ads, Excel/Google Sheets Excellent team leadership, project management, and cross-functional collaboration skills Strong understanding of customer journeys, digital funnels, and full-funnel marketing Preferred Traits Strategic thinker with hands-on execution ability Performance-obsessed with a test-learn-iterate mindset Strong communication and leadership presence Comfort with data storytelling and reporting to founders or senior stakeholders
Job Title: Performance Marketing Manager Location: Kandivali, Mumbai. Experience: 6-8 Years Employment Type: Full-Time About the Role: We are looking for a results-driven Performance Marketing Manager who can take full ownership of paid and organic digital growth. The ideal candidate should have hands-on experience in driving revenue through paid campaigns (Meta, Google Ads, etc.), SEO strategies, and managing Ecommerce Marketplaces like Amazon, Nykaa, Tata Cliq, Myntra, etc. This is a high-impact role where your performance directly contributes to our growth. Key Responsibilities: 1. Performance Marketing (Revenue-Focused) Plan, execute, and optimize high-ROI campaigns across: Meta Ads (Facebook, Instagram) Google Ads (Search, Display, YouTube, Shopping) Other relevant ad platforms Track & analyze KPIs such as CAC, ROAS, CPL, and conversion rates. Implement A/B testing strategies and improve ad performance consistently. Collaborate with content and creative teams to deliver compelling ad creatives. 2. SEO (Search Engine Optimization) Develop and execute a robust SEO strategy across: Organic SEO Paid SEO (Google Shopping, Sponsored Listings) On-page & Off-page SEO Monitor keyword rankings, backlinks, and website health using tools like SEMrush, Ahrefs, Google Search Console, etc. Optimize website structure, metadata, content, and internal linking. 3. Ecommerce Marketplace Management Manage and optimize product listings, inventory, and promotions across: Amazon, Nykaa, Myntra, Tata Cliq, Flipkart , etc. Run sponsored ad campaigns and promotions on each marketplace. Analyze performance data to improve visibility, conversions, and revenue. Coordinate with internal teams for pricing, logistics, and catalog updates. 4. Team & Project Management Lead a team of digital marketers, designers, and SEO executives. Identify individual team strengths and delegate tasks effectively. Review team performance and ensure timely execution of goals. Maintain communication with cross-functional departments (Sales, Creative). Key Requirements: Proven track record in performance marketing and ecommerce revenue generation . Strong command over ad platforms: Meta Ads Manager, Google Ads, Amazon Sponsored Ads, etc. Deep knowledge of SEO (both technical and content-driven). Experience managing ecommerce platforms like Amazon, Nykaa, Myntra, etc. Strong analytical skills and a data-driven mindset. Excellent team leadership and project management capabilities.
Job Title: Content Creator Location: Kandivali Experience: 2-4 Years Employment Type: Full-Time About the Role: We’re looking for a versatile Content Creator who’s not only full of ideas but can bring them to life—especially through video . You’ll be responsible for producing engaging, scroll-stopping content across social media and digital platforms. From brainstorming and scripting to shooting and editing, you’ll own the full content creation process. Key Responsibilities: Create high-quality, engaging content for social media, web, and other digital platforms. Plan and produce videos (short-form and long-form), including filming, editing, and post-production. Collaborate with the marketing and design teams to align content with brand goals and campaigns. Stay on top of social media trends and translate them into content ideas. Manage and organize content calendars and publishing schedules. Optimize content for platform-specific performance (YouTube, TikTok, Instagram Reels, etc.). Assist in the development of campaign concepts and storytelling angles. Requirements: 2–4 years of experience in content creation, digital media, or a similar role. Strong video editing skills using tools like Adobe Premiere Pro, Final Cut Pro, or CapCut. Comfortable filming and editing content for platforms like Instagram, TikTok, and YouTube. Basic knowledge of motion graphics or graphic design is a plus (Photoshop, Canva, After Effects). Strong writing or scripting skills for video and social content. Ability to work independently and take creative ownership of projects. Nice to Have: On-camera presence or experience as a host/creator. Photography and photo editing skills. Experience working with brands or agencies. Knowledge of SEO and content optimization for digital platforms.
Job Title: eCommerce Marketplace Executive Location: Kandivali Experience: 2-4 Years Employment Type: Full-Time About the Role: We are looking for a motivated and detail-oriented eCommerce & Business Development Executive who will manage our online sales presence, run paid campaigns on eCommerce platforms, connect with potential business partners (including makeup artists, distributors, and companies), and handle operational/vendor coordination for packaging and gifting needs. This is a high-impact, cross-functional role for someone who can drive both revenue growth and operational efficiency. Key Responsibilities: eCommerce Management: Manage day-to-day operations on platforms like Amazon, Flipkart, Nykaa, etc. Optimize product listings (titles, descriptions, images, keywords). Track sales, monitor stock levels, and coordinate logistics and order fulfillment. Regularly update pricing and offers across platforms. Analyze performance metrics and prepare sales reports. Ad Campaign Management: Run paid ad campaigns on eCommerce platforms (e.g., Amazon Sponsored Ads, Flipkart Ads). Monitor and optimize campaigns to ensure high ROI and low ACoS. Coordinate with design and content teams for ad creatives and content updates. Research and analyze competitors’ advertising strategies. Business Development & Partnerships: Identify and connect with potential eCommerce platforms for onboarding and partnerships. Negotiate commercial terms, margins, and commissions with online platforms and B2B clients. Build strong partnerships with companies, makeup artists, distributors, salons, and resellers. Attend industry events or exhibitions to generate new leads and expand brand reach. Vendor Coordination & Sourcing: Research and coordinate with vendors for gifting , printing , packaging , and other operational needs. Source cost-effective and high-quality materials and services for brand requirements. Manage timelines, quality checks, and deliveries with third-party vendors. Key Requirements: Bachelor’s degree in Business, Marketing, or related field. 2–4 years of experience in eCommerce operations and/or business development. Hands-on experience with Amazon/Flipkart ads and platform dashboards. Strong communication, negotiation, and relationship-building skills. Good organizational skills and the ability to multitask. Industry experience in beauty, skincare, cosmetics, or FMCG is a plus.
Job Title: Visual Filmmaker & Editor Location: Kandivali Experience: 4 Years & Above Employment Type: Full-Time About the Role: We’re looking for a Visual Filmmaker & Editor who can bring ideas to life through powerful visuals and storytelling. You will be responsible for the end-to-end video creation process — from scripting and shooting to editing and final delivery. If you’re passionate about visual storytelling, have a sharp eye for detail, and love crafting content that connects emotionally with audiences, this role is for you. Key Responsibilities: Concept Development & Direction Collaborate with the creative/marketing team to develop visual concepts and video scripts. Storyboard and plan shoots based on content goals (social, brand films, ads, tutorials, etc.). Direct talent (models, influencers, team members) during shoots to ensure engaging content. Video Production Set up and operate professional video equipment: cameras, lighting, and sound. Handle both indoor studio and outdoor/location shoots. Capture high-quality raw footage with strong framing, composition, and lighting. Post-Production & Editing Edit videos using tools like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. Add music, voiceovers, graphics, animations, and sound design as needed. Perform basic color grading and audio correction for a polished, cinematic finish. Optimize final cuts for various platforms: Instagram Reels, YouTube, TikTok, Web, etc. Creative Input & Trend Research Stay up-to-date with video content trends, editing styles, transitions, and formats. Suggest creative treatments and storytelling techniques to enhance engagement. Experiment with formats like behind-the-scenes, interviews, short films, promos, etc. Requirements: 1–3 years of hands-on experience in shooting and editing video content. Strong portfolio or showreel that demonstrates a mix of commercial and creative work. Excellent skills in video editing software (Premiere Pro, Final Cut, After Effects, etc.). Deep understanding of lighting, framing, camera angles, and composition. Ability to manage projects independently from pre-production to post. Strong storytelling instincts and visual creativity.