Digital Marketing Executive

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Job Summary:

We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize our online marketing activities. The ideal candidate should have hands-on experience in email marketing, WhatsApp marketing, SEO, paid ads, Shopify, and influencer marketing.

Key Responsibilities:

Email Marketing

• Plan, create, and execute email marketing campaigns
• Manage mailing lists, segmentation, and performance tracking
• Improve open rates, CTR, and conversions

WhatsApp Marketing

• Manage WhatsApp marketing campaigns and broadcasts
• Create engaging content and promotional messages
• Ensure compliance with WhatsApp policies

SEO (On-page & Off-page)

• Perform on-page SEO (content optimization, meta tags, internal linking)
• Execute off-page SEO (link building, outreach)
• Keyword research and SEO performance analysis

Shopify Management

• Manage and update Shopify store (products, collections, content)
• Optimize product pages for SEO and conversions
• Coordinate with design and content teams when required

Paid Ads Coordination

• Coordinate with external digital marketing agencies for Google Ads, Meta/Facebook Ads, and other paid campaigns
• Share campaign requirements, budgets, and goals with the agency and ensure timely execution
• Monitor campaign performance, review reports, and provide feedback for improvements
• Ensure optimization and A/B testing are implemented by the agency to improve ROI
• Act as the point of contact between internal teams and the advertising agency

Influencer Marketing

• Identify and coordinate with relevant influencers
• Manage influencer campaigns from outreach to execution
• Track campaign performance and engagement metrics

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (preferred)
• 2 years of experience in digital marketing
• Knowledge of SEO tools, email marketing platforms, and ad managers
• Experience with Shopify
• Strong analytical and communication skills
• Ability to manage multiple campaigns simultaneously