Performance Marketing Manager

About the Company

Kumari Fine Jewellery (DP Jewel Line Pvt. Ltd.)

Location: Mumbai | Full-time

Experience: 4–7 years (D2C / Jewellery / Fashion / Lifestyle preferred)

About the Role

Own and drive Kumari Fine Jewellery’s performance marketing strategy and execution across paid digital channels with a strong focus on revenue growth, efficiency, and scalability. The role is responsible for managing paid acquisition, optimizing funnels, improving ROAS, and working closely with Brand, Social, Tech, and Analytics teams to ensure performance outcomes align with brand direction and business goals. This is a numbers-driven, execution-heavy role with clear accountability.

Responsibilities

• Paid Media Strategy & Execution

• Own end-to-end performance marketing across: Meta (Instagram & Facebook Ads), Google Ads (Search, Shopping, Display, YouTube), Other platforms as required (Pinterest, affiliates, etc.)
• Plan and manage monthly and quarterly performance budgets
• Drive acquisition, retargeting, and remarketing strategies
• Scale high-performing campaigns while maintaining efficiency

• Funnel & Conversion Optimization

• Own the full paid funnel: Prospecting, Retargeting, Conversion optimization
• Work with Tech and CRO teams to improve: Landing pages, PDP performance, Checkout conversion
• Identify drop-offs and continuously optimize funnel stages

• Creative Performance Alignment

• Work closely with: Brand Manager (for narrative alignment), Social Media Manager (for content insights), Creative teams and agencies
• Provide clear briefs based on: Performance insights, Winning hooks, formats, and creatives
• Test and iterate creatives systematically

• Data, Analytics & Reporting

• Track and analyze key performance metrics including CAC, ROAS, CTR, CVR, AOV
• Build regular performance reports and dashboards
• Share insights, learnings, and optimization recommendations
• Use data to guide budget allocation and scaling decisions

• Attribution & Tracking

• Work with analytics and tech teams to ensure: Proper tracking and attribution setup, Accurate reporting across platforms
• Understand attribution models and platform limitations
• Drive clarity in performance reporting and decision-making

• Agency & Stakeholder Management

• Coordinate with performance marketing agencies (if applicable)
• Review agency performance and outputs
• Act as the internal owner for performance outcomes
• Align performance goals with overall business objectives

Qualifications

• 4–7 years of hands-on performance marketing experience
• Strong expertise in Meta and Google Ads
• Experience managing significant monthly ad budgets
• Deep understanding of D2C funnels and ecommerce metrics
• Strong analytical and problem-solving skills
• Ability to work cross-functionally with brand, creative, and tech teams
• Comfortable working in fast-paced, growth-oriented environments

Required Skills

• Meta Ads Manager
• Google Ads & Google Merchant Center
• Google Analytics (GA4)
• Google Tag Manager (basic understanding)
• Excel / Google Sheets
• Attribution and analytics tools (good to have)

Preferred Skills

• Key Performance Indicators (KPIs)
• Revenue from paid channels
• ROAS and CAC
• Funnel conversion rates
• Creative performance improvement
• Budget efficiency and scale

Pay range and compensation package

As per industry standards, commensurate with experience.