Performance Marketing Manager

About the Role: We are looking for a results-driven Performance Marketing Manager who can take full ownership of paid and organic digital growth. The ideal candidate should have hands-on experience in driving revenue through paid campaigns (Meta, Google Ads, etc.), SEO strategies, and managing Ecommerce Marketplaces like Amazon, Nykaa, Tata Cliq, Myntra, etc. This is a high-impact role where your performance directly contributes to our growth. Key Responsibilities: 1. Performance Marketing (Revenue-Focused) Plan, execute, and optimize high-ROI campaigns across: Meta Ads (Facebook, Instagram) Google Ads (Search, Display, YouTube, Shopping) Other relevant ad platforms Track & analyze KPIs such as CAC, ROAS, CPL, and conversion rates. Implement A/B testing strategies and improve ad performance consistently. Collaborate with content and creative teams to deliver compelling ad creatives. 2. SEO (Search Engine Optimization) Develop and execute a robust SEO strategy across: Organic SEO Paid SEO (Google Shopping, Sponsored Listings) On-page & Off-page SEO Monitor keyword rankings, backlinks, and website health using tools like SEMrush, Ahrefs, Google Search Console, etc. Optimize website structure, metadata, content, and internal linking. 3. Ecommerce Marketplace Management Manage and optimize product listings, inventory, and promotions across: Amazon, Nykaa, Myntra, Tata Cliq, Flipkart, etc. Run sponsored ad campaigns and promotions on each marketplace. Analyze performance data to improve visibility, conversions, and revenue. Coordinate with internal teams for pricing, logistics, and catalog updates. 4. Team & Project Management Lead a team of digital marketers, designers, and SEO executives. Identify individual team strengths and delegate tasks effectively. Review team performance and ensure timely execution of goals. Maintain communication with cross-functional departments (Sales, Creative). Key Requirements: Proven track record in performance marketing and ecommerce revenue generation. Strong command over ad platforms: Meta Ads Manager, Google Ads, Amazon Sponsored Ads, etc. Deep knowledge of SEO (both technical and content-driven). Experience managing ecommerce platforms like Amazon, Nykaa, Myntra, etc. Strong analytical skills and a data-driven mindset. Excellent team leadership and project management capabilities.