Performance Marketing Manager

Performance Marketing Manager

• Key Responsibilities

  1. Paid Acquisition & Optimization

• Plan, execute, and optimize campaigns across

  Google Ads (Search, Shopping), Meta Ads, YouTube, Display

  , and other paid channels.
• Build and manage performance funnels for key segments: homeowners, contractors, interior designers, builders.
• Implement A/B tests for creatives, landing pages, CTAs, offers, and bidding strategies.
• Own weekly performance metrics: CAC, ROAS, conversion rate, cost-per-lead (CPL), and LTV.

• 2. Analytics & Reporting

• Evaluate channel performance and identify opportunities to scale spend efficiently.
• Develop dashboards and provide actionable insights to leadership.

• 3. Creative & Content Collaboration

• Work with design/content teams to create

  ad creatives, videos, landing pages, and product storytelling

  tailored for flooring audiences.
• Use insights from campaigns to refine messaging and value propositions.

• 4. Growth Strategy & Experimentation

• Identify new growth channels:
• Manage experimentation roadmap (test new audiences, funnels, and offers).
• Lead retargeting and remarketing strategies to reduce drop-offs.

• 5. E-commerce & Lead Conversion

• Optimize landing pages for conversions (speed, UX, product education, quote forms).
• Work with sales/ops to ensure high-quality lead flow and monitor post-click performance.

Qualifications

• 1-3 years of hands-on performance marketing experience in

  D2C, e-commerce, home improvement, or high-ticket consumer products

  .
• Strong expertise with

  Google Ads, Meta Ads

• Analytical mindset with ability to interpret data and build insights-driven strategies.
• Experience optimizing for both

  lead generation

  and

  e-commerce conversions

  .
• Comfortable owning budgets, scaling campaigns, and working in a fast-paced startup.
• SEO knowledge, experience in marketplaces, or familiarity with flooring/interior design categories.