Performance Marketing Manager

About Newton School Technology:

Newton School of Technology is building India’s most innovative tech Institute — a place where we revolutionise tech education in India with the mission of solving the deep problem of graduate unemployability. We are creating a new-age learning ecosystem grounded in industry projects, world-class mentorship, immersive experiences, and active student communities.

NST, dedicated to bridging the employability gap, has partnered with Rishihood University, Sonipat (India’s first impact university), Ajeenkya DY Patil University, Pune, and S-VYASA, Bangalore. Together, we are revolutionizing education, empowering students, and shaping the future of technology. With a team of experienced professionals and renowned investors, we are united in our mission to solve the employability challenge and make a lasting impact on society.

This is a high-energy, execution-driven role designed for someone who thrives in fast-paced, student-centric environments.

Role Overview:

NST is hiring a Digital Marketing Strategist (Manager) — a data-driven performance marketer with deep expertise in paid channels, analytics, and conversion optimization. The ideal candidate will own the entire digital lead-generation engine — from media planning and creative strategy to tracking, attribution, and ROI optimization.

Core Mandate:

• Lead paid marketing strategy across Google, YouTube, Meta, and LinkedIn Ads.
• Drive website traffic, top-funnel growth, lead velocity, and conversions.
• Plan, execute, and optimize media buying and budget allocation for CAC efficiency.
• Manage conversion tracking, CAPI integrations, attribution modeling, and CRM syncs (Salesforce, HubSpot, CleverTap, etc.).
• Apply CRO best practices and analytics-driven insights to improve funnel efficiency.
• Partner with design/content teams to enhance creative performance.
• Report and present campaign analytics through structured dashboards.
• Contribute to SEO, remarketing, influencer, and lifecycle marketing initiatives.

Ideal Candidate Profile:

• Strategic yet hands-on with campaign execution.
• Analytical, structured, and highly results-oriented.
• Confident in collaborating with creative and tech teams.
• Operates independently and delivers with accountability.
• Comfortable working in fast-paced, 0→1 growth environments.