Performance Marketing Manager

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to increase brand awareness and market share.
• Experience in retargeting marketing including WhatsApp marketing
• Plan, execute, and optimize paid campaigns across Meta platforms (Facebook, Instagram, Audience Network, etc.).
• Develop audience targeting strategies including custom, lookalike, and interest-based audiences.
• Manage campaign budgets, track KPIs, and maximize ROAS.
• Conduct A/B testing on creatives, ad copies, and formats to improve campaign performance.
• Collaborate with the creative team for compelling ad assets.
• Analyze campaign data and prepare detailed performance reports with actionable insights.
• Stay updated with Metas latest tools, ad policies, and algorithm changes.
• Monitor competitors and industry trends to identify growth opportunities.
  Collaborate with the sales team to develop and execute lead generation strategies.
• Oversee the creation of promotional materials, including brochures, flyers, and online content.
• Plan and coordinate events, promotions, and partnerships to increase brand visibility.
• Manage relationships with external vendors, including advertising agencies, designers, and printers.
• Stay up-to-date with industry trends and competitor activities.

Requirements

• Proven work experience as a

  Meta Ads Specialist / Paid Media Specialist

  .
• Strong knowledge of

  Facebook Ads Manager, Business Manager, and related tools

  .
• Hands-on experience with campaign setup, pixel tracking, and conversion optimization.
• Strong analytical skills with proficiency in Google Analytics (GA4 preferred).
• Ability to interpret data and provide performance-driven recommendations.
• Excellent communication and collaboration skills.
• Certification in Meta Blueprint is a plus.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in marketing, preferably in the pet service industry.
• Proven track record of developing and implementing successful marketing strategies.
• Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
• Excellent communication and interpersonal skills.
• Ability to analyze data and metrics to inform decision-making.
• Creative thinker with the ability to develop innovative marketing campaigns.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and content management systems.