Performance Marketing Manager

Location:

About Symbroj Group

Symbroj is a diversified conglomerate driving innovation across three distinct sectors. We operate at the intersection of creative media services and critical green energy infrastructure:

• Symbroj Media:

• Symbroj Solar:

• Symbroj Cleantech:

The Role

data-obsessed Performance Marketing Manager

Google, LinkedIn, and Meta

Key Responsibilities

1. Google Ads (Search & Display)

• For Solar EPC:

• For Media Services:

• Technical:

2. LinkedIn Ads (ABM & B2B Precision)

• For Hydrogen (Cleantech):

• Strategy:

3. Facebook/Meta Ads (Retargeting & B2C)

• For Solar:

• For Events:

• Retargeting:

4. Analytics & CRM Integration

• Tracking:

• Lead Quality Loop:

• Reporting:

5. Creative & Funnel Optimization

• Design high-converting Landing Page structures (wireframes) to ensure ad relevance and high Quality Scores.

• A/B test ad creatives (e.g., Technical Datasheet vs. Client Testimonial) to optimize Click-Through Rates (CTR).

Success Metrics (KPIs)

• Lead Volume & Quality:

• Cost Efficiency:

• ROAS:

1. Professional Experience:

• 36 Years

• ?2 Lakhs+

• B2B Experience is Non-Negotiable:

2. Platform Mastery:

• Google Ads (Expert Level):

• LinkedIn Ads (Intermediate/Expert):

• Meta Ads (Facebook/Instagram):

3. Technical & Analytical Skills:

• Tracking & Attribution:

• Excel/Google Sheets:

• Landing Page Optimization:

4. Industry Aptitude:

• Technical Products

Preferred Qualifications (Nice-to-Haves)

• Certifications:

• CRM Knowledge:

• Copywriting:

Soft Skills (The Symbroj Fit)

• Budget Integrity:

• Agility:

• Data Storytelling:

What's In It For You (Why Join Symbroj)

launchpad for your career

• Triple Industry Exposure:

• Future-Proof Your Career:

• Direct Mentorship:

• Full Ownership:

• Skill Upgrading:

• Networking Opportunities:

• Performance Recognition: