Performance Marketing Manager

Key Responsibilities

1. Paid Acquisition & Channel Ownership

• Own and scale

  Google Ads (Search, Performance Max, Display, YouTube)

  and

  Meta (Facebook & Instagram)

  campaigns
• Manage budgets across brands and geographies with clear

  CAC, CPL, and ROI targets

• Launch and optimise campaigns for:
• Lead generation
• Conversion-driven landing pages
• Intake-based & seasonal demand (Jan / Sep intakes)

2. Funnel & Conversion Optimisation

• Improve lead-to-conversion rates through:
• Landing page optimisation
• Funnel experiments (forms, CTAs, messaging)
• Audience segmentation and retargeting
• Work closely with

  Product, Design, and CRO teams

  to ship high-impact experiments

3. Data, Analytics & Attribution

• Own performance tracking across

  GA4, Google Ads, Meta Ads, CRM

• Ensure clean attribution using:
• UTMs
• Offline conversions
• CRM integrations
• Build and maintain performance dashboards for leadership visibility

4. Experimentation & Scale

• Run structured experiments across:
• New audiences
• New geographies
• New ad formats & creatives
• Test emerging platforms (Snapchat, TikTok, native ads) when relevant
• Identify scalable growth levers beyond “obvious” channels

5. Revenue & Business Impact

• Work closely with Sales and Ops teams to:
• Improve lead quality
• Reduce drop-offs
• Maximise revenue per lead
• Align campaigns with

  revenue targets

  , not just lead volume

6. Team & Agency Collaboration

• Collaborate with internal creatives, SEO, content, and tech teams
• Manage agencies/freelancers where applicable
• Mentor junior performance marketers (if applicable)

Required Skills & Experience

• 3-6 years of hands-on performance marketing experience

Strong expertise in:

• Google Ads (Search & PMax mandatory)
• Meta Ads (Lead Gen & Conversion campaigns)
• Proven track record of

  scaling budgets while maintaining efficiency

Strong understanding of:

• Funnel metrics
• Attribution models
• CRM-based lead management
• Advanced Excel / Google Sheets skills
• Comfortable working in

  fast-paced, high-ownership environments

What Success Looks Like (First 6–12 Months)

• Consistent improvement in

  CAC and lead quality

• Clear experimentation roadmap with measurable wins
• Scalable paid acquisition engine across brands
• Strong collaboration with sales and product teams
• High ownership and accountability for revenue outcomes

Why Join Us

• Opportunity to build and scale performance marketing for

  multiple global brands

• High ownership, high-impact role with direct visibility to leadership
• Fast-growing international consumer business
• Culture that values

  data, experimentation, and bold thinking