Performance Marketing Manager

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oladoc is Pakistan’s leading digital healthcare platform, connecting millions of patients with trusted doctors, labs, and healthcare services. We’re looking for a data-driven, creative, and growth-focused Performance Marketing Manager to scale our digital presence and accelerate customer acquisition across channels.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta, Google, TikTok, and other digital platforms.
• Manage full-funnel campaigns focused on acquisition, retention, and revenue growth.
• Drive continuous ROAS/CAC improvements through A/B testing, audience segmentation, and funnel optimization.
• Monitor daily performance metrics, generate insights, and create data-driven strategies.
• Collaborate with content, design, product, and growth teams to align campaign messaging and landing pages.
• Manage budgets efficiently and forecast spend based on performance trends.
• Lead conversion tracking, attribution modeling, and pixel/tag implementation.
• Stay updated with industry best practices, platform updates, and new growth opportunities.

Requirements

• 3+ years of experience in performance marketing, preferably in tech, e-commerce, or fast-growth startups.
• Hands-on experience with Meta Ads and Google Ads is a must; additional channels are a plus.
• Strong analytical skills with proficiency in dashboards, analytics tools, and Excel/Sheets.
• Proven track record of hitting ROAS/CAC targets at scale.
• Understanding of user funnels, attribution, and performance optimization.
• Ability to work cross-functionally and manage multiple campaigns simultaneously.
• Strong communication, problem-solving, and reporting skills.