407 Paid Media Jobs

As a Conversion Rate Optimizer (CRO) at Accenture S&C GN Song, you will play a crucial role in enhancing the user journey across digital assets, boosting conversion rates, and maximizing the return on investment from digital channels. You will be part of a dynamic team that focuses on Conversion Rate Optimization strategy and practices to drive business transformation. Your primary responsibility will be to lead the development and implementation of data-driven experiments, A/B tests, multivariate tests, and personalization tactics across websites, landing pages, and sales funnels. Collaborating with performance marketing, UX/UI design, product, and development teams, you will strive to achieve better business outcomes through improved digital experiences. Key Responsibilities: - Develop and execute a comprehensive CRO strategy aligned with digital growth key performance indicators (KPIs). - Identify and address conversion roadblocks using both qualitative and quantitative insights. - Design and implement A/B, multivariate, and split tests across various digital platforms. - Prioritize hypotheses based on frameworks like ICE or PIE (Impact, Confidence, Ease) to focus on high-impact tests. Additionally, you will be involved in: - Analyzing user behavior using analytics tools such as Google Analytics, Mixpanel, and behavior analytics tools like Hotjar and Crazy Egg. - Leveraging data from session replays, heatmaps, click maps, and scroll maps to pinpoint UX issues and improve user journeys. - Planning and executing A/B and multivariate tests using tools like Google Optimize, Optimizely, or VWO. - Building dashboards and reports to monitor and track conversion metrics and translating data insights into actionable recommendations. - Collaborating with various teams including SEO, paid media, design, content, product, and engineering to align goals and integrate CRO activities effectively. Qualifications: - MBA preferably in Marketing, Media, or Digital Marketing. - 10-12 years of total experience with a focus on Paid media, conversion rate, and ROAS. - Proficiency in analytics, A/B testing, and conversion funnels. - Hands-on experience with CRO tools such as Google Optimize, Optimizely, VWO, Hotjar, and Crazy Egg. - Strong analytical skills with the ability to translate insights into actionable strategies. - Understanding of HTML/CSS, UX/UI principles, customer psychology, and behavior-driven design. - Experience with personalization platforms and CMS/eCommerce platforms. - Certification in CRO, UX, or Google Analytics. Join us at Accenture S&C GN Song and embark on a rewarding career where you can work on transformative projects, collaborate with industry experts, and contribute to shaping innovative solutions. Take advantage of personalized training modules to enhance your skills, industry knowledge, and consulting capabilities while fostering a culture committed to equality and boundaryless collaboration.,

As a Key Account Executive at a 360-degree marketing and Communication agency located in Gurugram, you will be an integral part of our Account Servicing team. Your primary responsibility will be to proactively engage with key clients, understand their objectives, and ensure the successful execution of campaigns. Your role will involve building strong relationships with clients, translating their objectives into actionable plans, and collaborating with internal teams to deliver exceptional results. You will need to possess a minimum of 2 years of experience in client servicing or account management. Strong communication and interpersonal skills are essential for effectively engaging with clients. Additionally, a demonstrated understanding of digital marketing, including paid media, SEO, and campaign execution, is required. Your analytical abilities will be crucial in interpreting campaign data and recommending optimizations to enhance performance. As a Key Account Executive, you will be responsible for nurturing client relationships, ensuring timely campaign execution, tracking progress, and providing regular updates to clients. Collaboration with cross-functional teams across creative, digital, and performance verticals will be key to aligning efforts and achieving client goals. Identifying opportunities for upselling and cross-selling to enhance client value will also be part of your responsibilities. In this role, you will have the opportunity to work in a collaborative and dynamic team environment. You will be exposed to high-impact campaigns, work with leading brands, and engage in cross-functional digital strategies. The role offers potential for career growth in the rapidly evolving digital landscape. If you are a proactive and client-focused individual with a passion for driving results and delivering exceptional client satisfaction, we encourage you to apply for this exciting opportunity. For more information, please visit www.themarcomavenue.com or contact us at hr@themarcomavenue.com or 8448890345.,

As a Growth Executive at our company located in Lower Parel, Mumbai, you will play a pivotal role in driving data-backed growth strategies to enhance user acquisition, activation, retention, and revenue. Your primary focus will involve collaborating with internal teams and clients to identify growth opportunities and execute plans effectively. Your responsibilities will include developing comprehensive growth strategies encompassing paid media, SEO, packaging and design, direct marketing, partnership ecosystem, and offline extensions. You will oversee the implementation of these strategies with various operational teams and departments to ensure successful outcomes while staying abreast of the latest trends in growth marketing. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field along with at least 1 year of experience in a growth-oriented role. Proficiency in tools such as VWO, Mixpanel, Hubspot, Salesforce, and 6Sense will be advantageous. Your track record should demonstrate a strong understanding of CRO, SEO optimization, and retention marketing, complemented by exceptional leadership, communication, and problem-solving skills. In this dynamic environment, your ability to manage multiple projects, lead a team, and share knowledge with cross-functional teams will be crucial. By leveraging your analytical skills and collaborative approach, you will drive brand awareness, optimize customer experience, and contribute to the overall growth objectives of the company.,

The Buzz Media Company is looking for a skilled and analytical Performance Marketing / Paid Media Associate to join their team in Malviya Nagar, N.Delhi. As a Performance Marketing / Paid Media Associate, you will be responsible for managing and optimizing paid advertising campaigns across Meta and Google Ads to drive tangible results for clients. Your main responsibilities will include developing and implementing paid advertising campaigns, analyzing campaign performance to optimize spend, collaborating with creative teams to create compelling ad copy and visuals, managing campaign budgets efficiently, and staying updated with industry trends to enhance campaign effectiveness. The ideal candidate should have at least one year of agency experience, proven experience in managing significant advertising budgets on Meta and Google Ads platforms, strong analytical skills, familiarity with analytics and ad management tools, excellent communication and collaboration skills, and a bachelor's degree in Marketing, Business, or a related field. Joining The Buzz Media Company will provide you with the opportunity to work in a fast-paced agency environment that values creativity and innovation. You will be part of a passionate team that is dedicated to transforming client goals into success stories. In addition, you will receive a competitive salary and benefits, with opportunities for career advancement and skill development. If you are passionate about digital marketing, have a talent for driving performance through paid media, and thrive in a creative and accountable environment, we encourage you to apply for this role at The Buzz Media Company.,

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Your role will be to implement the agreed E-Commerce strategy in a specified market to enhance ABB's market penetration and achieve growth aspirations. You will be responsible for planning and executing E-Commerce initiatives while continuously monitoring channel performance to ensure high levels of customer satisfaction. Reporting to the Channel Manager of the Motion Business Area, you will contribute to the Motion business area in Bangalore. Your main accountabilities will include defining the eCommerce strategy across various channels, leading discussions with marketing agencies and key stakeholders, achieving top-line and bottom-line numbers for Digital sales, recommending actions to improve campaign performance, collaborating with business heads and communication teams to drive digital agenda, and supporting in driving strategic partnerships. To qualify for this role, you should have a B.E/B Tech degree in Electrical, Mechanical, E&C, CS with a minimum of 5-8 years of experience. Exposure to B2B e-Commerce, good communication skills, and the ability to solve problems and strategize effectively are essential. Experience in Paid Media, earned media, and Owned media activities will be an added advantage. The IEC Low Voltage Division, where this role is situated, is a technology leader delivering energy-efficient low voltage motors, including ultra-efficient solutions such as IE5 SynRM. The Division provides reliable technology that improves efficiency and productivity even in the most demanding applications. At ABB, we value people from different backgrounds. Join us in shaping the future and visit www.abb.com to explore the impact of our solutions globally. #MyABBStory.,

You will be joining a creative studio specializing in brand strategy and digital creation, with a focus on fashion, lifestyle, and luxury brands. As the ideal candidate, your role will involve expanding the company's brand presence by identifying the target audience for distributing marketing content. Your responsibilities will include creating and executing marketing strategies on various social media platforms. We are looking for a self-motivated individual who also thrives in a collaborative team environment. Your key responsibilities will include managing Facebook Ads Manager, Business Suite, and Google Analytics. You will be responsible for planning and implementing online marketing and remarketing strategies across all digital platforms. Additionally, you will design and execute ecommerce sales and marketing plans. Your role will also involve ensuring successful planning, execution, and optimization for key traffic KPIs through paid, organic, and owned media channels. Collaboration with channel-specific marketing teammates such as content and creative teams to identify growth opportunities will be essential. We welcome applications from both freshers and experienced candidates. Candidates based in Delhi are preferred for this position. If you are interested in this opportunity, please send your application to sanya@cultreboat.com.,

The role of Performance Marketing Manager in the E-Commerce industry requires 5 to 8 years of experience. As a Performance Marketing Manager, your primary responsibility will be to develop and execute lead generation strategies across various digital channels such as paid media, SEO, content marketing, and email marketing. Your goal will be to acquire, nurture, and convert high-quality leads into sales. You will need to create and manage landing pages, lead magnets, and funnels to drive lead acquisition effectively. To excel in this role, you must be proficient in analyzing performance data to refine strategies and improve lead conversion rates. Collaboration with sales and product teams is essential to ensure alignment between marketing efforts and business objectives. Additionally, you will be responsible for managing marketing budgets, tracking KPIs, and reporting on campaign performance. The ideal candidate for this position will have proven experience in lead generation for eCommerce, particularly in the fashion industry. Strong proficiency in digital marketing channels like paid search, social media, SEO, and email is required. Experience with tools for lead nurturing, CRM management, and marketing automation will be beneficial. Desired skills for this role include experience with Shopify or similar eCommerce platforms, knowledge of conversion rate optimization (CRO) and A/B testing, as well as strong copywriting and content creation skills for lead magnets and campaigns. If you possess these qualifications and skills, we encourage you to apply for this challenging and rewarding opportunity.,

Job Summary Proven experience in Media Planning, Strategy, and Buying A solid track record in the E-commerce/D2C space no fluff, just results Strong analytical skills coupled with excellent communication A data-driven mindset you live for the performance metrics and insights Ability to thrive in a fast-paced environment seriously, its fast! Key Responsibilities Launch killer Facebook ad campaigns that convert and scale Monitor and optimize ad performance continuously well keep you on your toes! Collaborate with cross-functional teams to ensure ad strategy aligns with overall marketing goals Stay updated on Facebook ad trends and leverage new features like a pro Manage ad budgets efficiently to maximize every rupee spent Test , learn, and iterate relentlessly because we’re all about that ROI Work closely with design teams to create scroll-stopping, high-converting ad creatives Please fill Google form : https://forms.gle/D7aN1PZpjC4aAmkk6

Job Summary Proven experience in Media Planning, Strategy, & Buying A solid track record in the E-commerce/D2C space no fluff, only results Strong analytical and communication skills A data-driven mindset performance metrics are your north star Ability to thrive in a fast-paced environment seriously, it’s fast! Key Responsibilities Launch killer Google & YouTube ad campaigns that drive growth Monitor and optimize ad performance regularly — we’ll keep you on your toes! Collaborate with cross-functional teams to ensure campaign strategies align with broader marketing goals Stay on top of PPC ad trends and leverage the latest platform features like a pro Manage advertising budgets carefully to maximize every rupee spent Test, learn, and improve campaigns continuously for the best ROI Work closely with design teams to develop scroll-stopping, high-impact ad creatives Hybrid setup based in Pune for a flexible work-life balance Hands-on mentorship directly from our founders — learn from the best Work with amazing D2C brands and scale some truly exciting businesses Access to top-notch tools, resources, and courses — keep your skills sharp and ahead of the curve Strong growth opportunities — we believe in growing together and promoting from within Please fill out the Google Form : https://forms.gle/nzCurAUPc1Ctbjox8

Seeking organized Marketing Coordinator to support digital & offline campaigns. Manage shoots, coordinate with agencies/vendors, track timelines, review assets, and ensure smooth execution across teams for timely, aligned marketing initiatives.

Plan,optimise& implement digital ads campaign strategies Managing campaign budgets & optimise the ROI Prepare reports on account status Tracking daily, weekly& monthly KPIs to identify opportunities for improvement Forecast& track key account metrics Required Candidate profile Proven experience of at least 3 years In-depth knowledge of Meta Ads campaigns Exceptional communication and interpersonal skills Excellent leadership and team management skills

Responsibilities: * Analyze performance using ROI & KPI metrics * Develop & execute paid media strategies * Manage PPC campaigns on Google, Facebook & Instagram * Maximize conversions through targeted ads

We are seeking an experienced and strategic AGM-Team Lead Social Media & Meta ads to lead the development, execution, and optimization of paid social campaigns across platforms. This role requires a deep understanding of paid social media, data analytics, audience segmentation, creative strategy, and team leadership. The ideal candidate will be results-driven, collaborative, and passionate about digital innovation and performance marketing. Responsibilities: Strategic Media Planning: Develop cost-effective media plans aligned with client goals and internal margin targets. Campaign Setup & Management: Execute and manage Meta (Facebook & Instagram) ad campaigns across various objectives (Leads, Conversions, Traffic, Engagement) with a focus on maximizing ROI. Budget Optimization: Allocate and adjust budgets strategically to minimize cost per result while improving overall margin contribution. Performance Optimization: Continuously monitor and optimize campaigns through audience refinement, creative testing (A/B), bid strategies, and placement adjustments to reduce wastage. Margin-Oriented Decision Making: Make data-driven decisions that balance client results with internal profitability, including time-efficient and prioritization of high-margin opportunities. Automation & Scaling: Leverage Meta tools (e.g., Advantage+ Shopping, rules, CAPI) to streamline processes, reduce manual overhead, and scale campaigns efficiently. Cross-Team Collaboration: Work closely with design and account management teams to ensure campaigns are aligned with both performance goals and budgetary constraints. Client Reporting with current trends: Prepare reports that not only highlight client KPIs but also include the plan of action with a proactive approach. Skill Set Required: Deep understanding of the paid social media ecosystem. Experience with META required. Additional experience with Snapchat, LinkedIn, or Quora would be an added advantage. Preference will be given to candidates with Facebook/ Meta ad platform experience, including end-to-end META ads handling such as execution, optimization, integration implementation, buyer persona understanding, in-market research, and bid/budget management. Should have Mobile Measurement Partners (MMP) knowledge. Strong written communication abilities. Meticulous attention to detail. Demonstrated analytical ability. Interest in digital marketing trends. MBA degree, including quantitative coursework. Willingness to take up ownership, challenges, and love to handle pressure.

IMZ Media Solutions Pvt Ltd 604, Arun Chambers, 6th Floor , Tardeo Main road, Janta Market, Tardeo, Mumbai Central, Mumbai 400-034.Landmark- Next to A.C Market. Email address: jobs@imzmediasolutions.com Contact number: +91 22 35612980 Job Description: Search Engine Marketing (SEM) Executive We are looking for a results-driven Search Engine Marketing (SEM) Executive with at least 2 years of experience working in a digital ad agency and a proven track record in performance marketing for D2C (Direct-to-Consumer) brands. The ideal candidate will be skilled in Google Ads campaign management, optimization, and client communication, with a strong analytical approach to achieving RoAS-driven goals. Key Responsibilities Google Ads Campaign Management: Set up, monitor, and optimize campaigns across Google Ads platforms, including Search, Performance Max (PMax), Shopping, Display, and YouTube. Implement strategies to maximize Return on Ad Spend (RoAS) for D2C clients. Conduct A/B testing of ad copies, audiences, and landing pages to improve performance. Monitor daily campaign performance, budgets, and KPIs to ensure alignment with client goals. Campaign Optimization: Perform ongoing keyword research and bid management to enhance campaign efficiency. Optimize ad creatives, extensions, and landing pages to improve Quality Scores and conversion rates. Identify and resolve issues affecting campaign performance through data analysis and troubleshooting. Client Coordination and Communication: Serve as the primary point of contact for assigned clients, managing day-to-day communication and updates. Provide performance reports with insights, learnings, and actionable recommendations on a regular basis. Collaborate with internal teams and clients to align on strategy, deliverables, and timelines. Performance Analysis: Analyze campaign data to identify trends, insights, and areas for improvement. Prepare detailed RoAS and performance metrics reports for stakeholders. Stay updated on industry trends and best practices in SEM and digital marketing. Certifications and Compliance: Leverage Google Ads Certification knowledge to drive best practices in campaign setup and optimization. Adhere to Google Ads policies and compliance guidelines. Qualifications Minimum 1 year of experience in SEM within a digital ad agency, focusing on performance marketing for D2C brands. Proficiency in the Google Ads dashboard, including Search, Performance Max, Shopping, and other campaign types. Completed Google Ads Certification (must be up-to-date). Strong analytical skills with experience in managing RoAS-driven mandates. Excellent command of English, with strong written and verbal communication skills. Proven experience in managing client relationships and delivering measurable results. Familiarity with tools like Google Analytics, Google Tag Manager, and Excel/Google Sheets for reporting and analysis is a plus. Preferred Skills Prior experience working with multiple D2C clients in a fast-paced environment. Hands-on experience with automation tools and scripts to improve campaign efficiency. Knowledge of additional platforms like Bing Ads and Facebook Ads is an advantage. What We Offer A dynamic and collaborative work environment with opportunities to work on cutting-edge campaigns. Opportunities for professional growth and skill development in the performance marketing domain. Competitive salary and performance-based incentives. Join our team if you have a passion for driving impactful SEM campaigns and delivering exceptional results for D2C brands!

Responsibilities: Develop, implement, and optimize paid media campaigns across search, social, display, video & programmatic platforms Create and refine advanced overall paid media and bidding strategies to maximize campaign performance and ROI Manage media planning and buying processes, including budget allocation, channel selection, and audience targeting Analyze campaign performance data and provide actionable insights to improve results Report effectively on the performance of all paid media campaigns across channels through tools like Looker studio, Power BI & tableau etc. Should be able to connect the dots in performance marketing for paid media campaigns performance, tag/pixel implementation and overall campaign communication & objectives Forecast, track, and report on key performance metrics against campaign objectives Stay current with industry trends, platform updates, and best practices in paid media Collaborate with cross-functional teams to ensure alignment with overall marketing strategy Monitor competitive activity and identify new opportunities in the paid media landscape Manage relationships with media vendors and platform representatives Requirements: 3-5 years of experience in digital marketing with a focus on paid media Advanced knowledge & expertise in bidding strategies (manual CPC, enhanced CPC, target CPA, target ROAS, maximize conversions etc.) Proven experience in media planning and buying across multiple channels Strong analytical skills with proficiency in campaign optimization and performance analysis Experience with major advertising platforms including Meta Ads, LinkedIn Advertising, and programmatic platforms Working knowledge of analytics tools such as Google Looker studio, Analytics and Google Tag Manager Excellent communication skills and ability to translate complex data into actionable insights Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

You will be part of Aristok, a Digital Marketing and Analytics firm dedicated to assisting digital businesses in their growth journey. Over the span of 2 years, our team has expanded to over 70 professionals, managing prominent brands in the market. The founding members bring a combined experience of more than 30 years in Digital Strategy, Analytics, Performance Marketing, and Marketing Technology. Your primary responsibilities will include conducting keyword research, analyzing creatives, crafting ad copies, estimating search traffic, structuring campaigns, and aligning them with business objectives. You will optimize content, offer technical consulting support to clients, and perform audience analysis. Efficiently managing client accounts and budgets, as well as engaging in various business tasks such as research, campaign analysis, time management, and project prioritization, will be essential. You will frequently engage in data manipulation and interpretation using Excel and other proprietary tools. Proficiency in Excel is crucial for this role. Effective time management, proactive communication, and a willingness to learn tools like Google Analytics, AppsFlyer, Branch, and SEMRush for analysis and reporting are expected. A Bachelor's Degree or higher in Science or Engineering is required, and freshers are encouraged to apply. Strong analytical skills with expertise in Excel, along with excellent written and verbal English communication skills, are non-negotiable prerequisites. Proactive communication, collaboration abilities, and a self-driven approach to learning and growing in digital marketing are highly valued. While some experience in SEO and paid media is advantageous, it is not mandatory. To excel in this role, outstanding communication skills, a thirst for continuous learning, exceptional analytical capabilities, and knowledge of HTML and JavaScript will set you apart. This position offers a paid internship opportunity where you will work on tasks related to analytics, paid media, data analysis, ad copywriting, performance marketing, SEO, Google Analytics, and more.,

Company Name: Creanovation Technologies Private Limited Website: www.ctpl.io Job Title: Digital Marketing Head Work Location: Gurugram, Haryana 122003 Department: Digital Marketing Job Summary: As the Digital Marketing Head, you will lead strategic marketing & lead generation initiatives to enhance brand awareness, and primarily drive student acquisition, and achieve revenue growth for our Partner Universities. You will also need to manage a high-performing marketing team and collaborate with cross-functional departments to align marketing strategies with business objectives. Key Responsibilities: Develop and execute marketing strategies, including brand positioning, target audience segmentation, and campaigns to drive student enrolment. Strategies' the paid marketing campaigns (Google Ads, Meta, LinkedIn, etc.) with ROI-based targeting and forecast to achieve monthly/quarterly admission goals within the given budget. Lead, mentor, and manage the marketing & lead generation team, ensuring high performance and continuous improvement. Collaborate with Admission Sales teams to align marketing efforts with sales goals, campaign launches, and partner needs. Conduct market research and competitive analysis to refine marketing & lead generation strategies. Manage and optimize digital marketing channels (SEO, SEM/PPC, Email, social media, content marketing) to drive engagement and conversions. Oversee the creation of marketing collateral, including website content, blogs, case studies, and social media content. Monitor key marketing metrics, analyze performance data, and provide insights for optimization. Manage the marketing and lead generation budget and ensure efficient resource allocation. Build and maintain relationships with strategic partners and industry influencers. Stay updated with industry trends, emerging technologies, and best marketing practices.

Key Responsibilities Plan & manage Google & Meta Ads. Optimize keywords, ad copy & budget. Monitor campaign performance, generate reports and stay updated with trends. Handle Search, Display & Remarketing campaigns.

Google AdWords Campaigns, SEM, PPC, ROI, Landing Pages, SEM, Budget, Quality scores, keyword research & competitive analysis, paid search campaigns, leads, conversions, campaign performance metrics, target based leads. US - B2B exp.

Google AdWords Campaigns, SEM, PPC, ROI, Landing Pages, SEM, Budget, Quality scores, keyword research & competitive analysis, paid search campaigns, leads, conversions, campaign performance metrics, target based leads. US - B2B exp.

Google AdWords Campaigns, SEM, PPC, ROI, Landing Pages, SEM, Budget, Quality scores, keyword research & competitive analysis, paid search campaigns, leads, conversions, campaign performance metrics, target based leads. US - B2B exp.

Purpose & Scope: To support the volume growth of bookings and transactions from the paid search channel. To do this whilst maintaining a constant focus on ROI and key performance measures. To work closely with the UK and India marketing teams to ensure campaigns are delivered in a seamless way. Roles & Responsibilities Should be able to buildout existing keywords base to grow traffic to the website. Improving traffic quality by ensuring we are attracting relevant traffic via search engines, and regularly adding to negative keyword lists. Regular ad copy creation and testing. Landing page testing and optimization. Managing and updating keyword bidding based on business reports and analytics. Optimizing performance towards target KPIs . Using DoubleClick, Google AdWords, Microsoft Ad Center and Google analytics to manage activity, as well as to analyze and report on performance Keeping up to date with the regular changes and updates within search engine advertising Working closely with the other members of the marketing team to align activity and ensure branding is in unison across all channels Monitoring and reviewing budget and spend levels. Run display advertising campaigns which leverage cutting edge marketing technologies such as demand-side platforms, advanced behavioral targeting and dynamic creative generation Develop and manage campaigns across a variety of technology platforms, inventory sources, and ad formats, leveraging both internal and external opportunities Skills Required Should have strong experience in Search Engine Marketing (SEM) and Paid Search (PPC) . Experience Managing significant PPC budgets Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics, DoubleClick as well as internal reporting tools. Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing) . AdWords / Bing certification a plus. Previous experience in travel is beneficial, but not essential (highly competitive industries a plus) Need to demonstrate an exceptional knowledge of the paid search industry and strong time management skills, alongside exceptional interpersonal and influencing skills. You should be able to mix a degree of creativity with pragmatism and an analytical approach, ensuring that core paid search activities are executed and measured effectively, and new opportunities for testing and development are explored. Education Qualifications & Experience Level Any Graduate/ Diploma from a recognized university. Should possess a minimum of 3+ years’ of experience in PPC

About the Role: We are seeking a visionary and data-driven Vice President of Digital Marketing to lead our digital strategy and drive business growth through innovative online marketing initiatives. The ideal candidate will be responsible for overseeing all digital marketing channels, building brand awareness, optimizing customer acquisition and retention, and delivering measurable ROI across campaigns. Key Responsibilities: Develop and Lead Strategy: Design and execute comprehensive digital marketing strategies aligned with business goals. Team Leadership: Build, mentor, and manage a high-performing digital marketing team (SEO, SEM, social media, email, content, paid media, etc.). Performance Marketing: Oversee paid advertising campaigns (Google Ads, Meta, LinkedIn, etc.) and optimize for conversions and ROI. SEO & Content Marketing: Guide content and SEO strategies to improve organic reach and search rankings. Analytics & Reporting: Define KPIs, analyze campaign performance using tools like Google Analytics, and generate actionable insights. Digital Innovation: Stay ahead of digital trends and technologies (AI tools, martech platforms, automation) to ensure a competitive edge. Cross-functional Collaboration: Work closely with Product, Sales, and Creative teams to ensure brand consistency and strategic alignment. Budget Management: Manage digital marketing budgets effectively and allocate resources based on data-driven decisions. Requirements: Bachelors degree in Marketing, Business, Communications, or a related field (MBA preferred) 8–12+ years of experience in digital marketing, with at least 3–5 years in a leadership role Proven success in driving digital growth and scaling marketing operations Expertise in performance marketing, SEO, paid media, and digital analytics Strong understanding of martech stacks, CRM, and automation platforms (e.g., HubSpot, Salesforce, Marketo) Excellent leadership, communication, and strategic thinking skills

Responsibilities: Manage and optimize PPC campaigns across Google Ads, Meta, and LinkedIn. Conduct keyword research and run A/B tests for ad copy performance. Coordinate with design/content teams for creatives and landing pages.

We are seeking an experienced and strategic Performance Marketing Manager with expertise in Google Ads and PPC campaigns. The ideal candidate should have a minimum of 5 years of hands-on experience in paid media, with the ability to lead a team, manage client relationships, and drive measurable results through performance-driven advertising. This role is specifically focused on PPC and paid media performance, excluding SEO-related responsibilities. The emphasis will be on client handling and team management. Key Responsibilities: - Lead and oversee Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max. - Develop and implement strategic PPC campaigns to achieve KPIs like CPA, ROAS, CTR, Conversion Rate, and LTV. - Analyze campaign performance, derive insights, and continually optimize for efficiency and outcomes. - Conduct client meetings, deliver campaign performance reports, and gather strategic insights. - Supervise and mentor a team of performance marketing specialists and PPC executives. - Allocate budgets, delegate tasks, and ensure timely and accurate campaign execution by the team. - Collaborate with internal departments (design/content/web) to fulfill ad requirements and landing pages. - Stay informed about Google Ads features, industry trends, and best practices. Key Requirements: - Bachelor's or Master's degree in Marketing, Business, or a related field. - At least 5 years of experience in PPC / Google Ads campaign management. - Proven track record in handling large-scale paid media budgets. - Strong proficiency in Google Ads Manager, Google Analytics, and Tag Manager. - Demonstrated ability to lead a team, assign tasks, review performance, and offer feedback. - Excellent client communication and presentation skills. - Proficient in analytics and reporting using tools like Excel, Google Sheets, or Data Studio. Preferred Skills (Bonus): - Google Ads Certification. - Familiarity with automation rules and campaign scripts. - Experience in digital marketing agencies or client-facing roles. Job Type: Full-time Work Location: In person,