Digital Marketer

Job Summary:

Digital Marketer

Key Responsibilities:

Campaign Management

• Plan and execute digital marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, YouTube, etc.)
• Optimize campaigns to ensure maximum ROI and lead generation
  

SEO & Website Management

• Conduct keyword research and implement on-page & off-page SEO strategies
• Monitor website performance using Google Analytics and Search Console
  

Social Media Marketing

• Create and manage content calendars for social media platforms (Instagram, Facebook, LinkedIn, X, YouTube)
• Increase engagement, followers, and brand visibility through creative posts and campaigns
  

Content & Email Marketing

• Write engaging content for blogs, social media, and ad creatives
• Plan and execute email marketing campaigns using tools like Mailchimp or HubSpot
  

Analytics & Reporting

• Track, analyze, and report the performance of all digital campaigns
• Suggest improvements based on data insights
  

Collaboration

• Work closely with the design, sales, and academic teams to ensure brand consistency
• Support in promoting webinars, workshops, and student success storie

Key Skills Required

• Strong knowledge of Google Ads, Facebook Ads, and SEO best practices
• Proficiency in Google Analytics, Search Console, and Tag Manager
• Basic understanding of Canva, Photoshop, or video editing tools
• Excellent communication and content-writing skills
• Creative mindset with strong attention to detail
  

Qualifications

• Bachelors degree in Marketing, Digital Media, or a related field
• Certification in Google Ads, SEO, or Digital Marketing preferred
  

Perks & Benefits

• Performance-based incentives
• Opportunity to work on live marketing campaigns
• Skill development and certification support
• Employee recognition and rewards programs