Media Buying Intern

Key Roles and Responsibilities:

• Plan, execute, and optimize paid media campaigns across

  Google Search, Display, YouTube, Meta (Facebook & Instagram)

  , and optionally

  LinkedIn Ads

  .
• Perform

  day-to-day operations on accounts

  : bid adjustments, budget management, and ad copy optimization.
• Monitor campaign performance metrics such as CTR, CPC, Quality Score, ROAS, CVR, and impression share, and implement optimizations accordingly.
• Create campaign reports on weekly, monthly, and

  quarterly performance for internal and client-facing reviews.

• Work collaboratively with

  internal and client stakeholders

  to align campaigns with business goals.
• Stay updated with the latest platform policies, algorithm changes, and

  emerging trends in paid media.

• Assist in forecasting and planning budgets and campaigns for upcoming launches and initiatives.

• Evaluate competitor strategies

  and recommend actionable insights for improvement.
• Leverage remarketing, lookalike audiences, UAC, shopping ads, and audience targeting to

  maximize campaign effectiveness.

• Maintain

  documentation of strategies, learnings

  , and experiments for internal knowledge sharing.

Required Skills:

• Proficiency in Google Ads (Search, Display, YouTube, Shopping, PMax)
• Proficiency in Meta Ads (Facebook/Instagram Conversion, Lead, Awareness Campaigns)
• Experience with tools like Google Analytics, GTM, Meta Events Manager
• Understanding of bidding strategies (manual CPC, tCPA, tROAS, Maximize Conversions, etc.)
• Strong analytical and Excel/reporting skills
• Added Advantage: Experience with LinkedIn Ads, HubSpot, or programmatic platforms
• Willingness to learn new tools.

Educational Qualification:

• Google Ads and Meta Blueprint certifications preferred.