Job Title: Search Arbitrage Media Analyst Location:Gurgaon Department: Marketing / Media Buying / Digital Advertising Job Summary We are seeking a highly skilled Search Arbitrage Media Analyst with expertise in driving profitable campaigns through Facebook, Google Ads, and Native Advertising platforms. The ideal candidate will have a strong background in managing large-scale paid search campaigns, optimizing content for monetization, and utilizing data to maximize ROI. You will be responsible for analyzing traffic sources, optimizing ad spend, and ensuring high conversion rates for performance-driven campaigns. Key Responsibilities Campaign Management: Manage and optimize paid search campaigns across Google Ads, Facebook Ads, and Native platforms (e.g., Taboola, Outbrain). Oversee daily bid management, keyword targeting, ad copy optimization, and budget allocation to drive high-quality traffic. Search Arbitrage Execution: Implement search arbitrage strategies to generate traffic for content monetization, focusing on acquiring low-cost traffic and maximizing ROI. Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to adjust campaigns effectively. Data Analysis and Reporting: Use analytics tools (Google Analytics, Facebook Insights, native platform dashboards) to monitor and analyze the performance of campaigns. Generate weekly/monthly performance reports, presenting insights on campaign optimization and improvement opportunities. A/B Testing and Optimization: Continuously test and optimize ad creatives, landing pages, and targeting strategies to enhance conversion rates and reduce CPA. Conduct split testing on keywords, bidding strategies, and audience segments to identify high-performing combinations. Traffic and Conversion Optimization: Monitor traffic quality, optimizing for high-converting users while minimizing traffic waste. Leverage native ad placements, SEO optimization, and keyword targeting to ensure consistent and profitable traffic acquisition. Collaboration with Creative Teams: Work closely with creative and content teams to ensure the alignment of ad creatives with campaign goals. Ensure that landing pages and offers are aligned with the best practices for high conversions. Budget and Spend Management: Efficiently allocate and manage budgets to maximize the performance of campaigns across all channels. Monitor pacing and ensure that spend is in line with campaign goals while maintaining profitability. Key Requirements Proven experience (2-4 years) managing paid search campaigns on Google Ads, Facebook Ads, and Native Advertising platforms (Taboola, Outbrain). Experience in search arbitrage strategies with a deep understanding of bidding, targeting, and content monetization. Skills Strong analytical skills, with proficiency in Google Analytics, Facebook Insights, and other native platform analytics. Experience with A/B testing, conversion rate optimization (CRO), and ad optimization. Expertise in campaign tracking and ROI analysis, with a keen ability to improve ROAS and CPC. In-depth knowledge of keyword research, traffic acquisition, and media buying strategies. Familiarity with tools like Excel, Google Sheets, and Google Data Studio for reporting and data manipulation. Technical Skills Advanced knowledge of Google Ads (Search, Display, YouTube) and Facebook Ads (including Facebook Business Manager). Experience with native advertising platforms like Taboola, Outbrain, Revcontent, or similar. Familiarity with automation tools and bid management platforms (e.g., Marin Software, Kenshoo). Soft Skills Detail-oriented, with excellent problem-solving and troubleshooting abilities. Strong communication skills to work across teams and report on campaign performance. Highly organized with the ability to manage multiple campaigns and priorities. Ability to work in a fast-paced, data-driven environment and make quick adjustments based on campaign performance. Preferred Qualifications Experience with Google Tag Manager, Google Search Console, and Facebook Pixel. Understanding of SEO and how it integrates with paid media campaigns. Background in content marketing or media buying agencies is a plus. Why Join Us Opportunity to work with a dynamic, data-driven team focused on performance marketing. Gain exposure to cutting-edge digital advertising platforms and technologies. Competitive compensation with performance-based incentives. If you’re passionate about search arbitrage, paid media optimization, and driving measurable results through platforms like Facebook, Google, and Native, we’d love to hear from you! Show more Show less

About Adsparkx Adsparkx is a leading Global Performance Marketing Agency headquartered in India. We have been empowering brands since 2014 helping them acquire high quality and engaging users globally via data-driven decisions. We are innovators, hustlers and ad-tech moguls/experts who function with the belief of catalyzing a disruptive change in the industry by providing empowered and customized digital experiences to consumers/brands. Adsparkx unlocks the full potential of your business with its diligent workforce, catering to worldwide clients at their time zones. We operate globally and have offices in Gurgaon, Chandigarh, Singapore and US. We value partnerships and have maintained sustainable relationships with reputed brands, shaping their success stories through services like Affiliate Marketing, Branding, E-commerce, Lead Generation and Programmatic Media Buying. We have helped navigate over 200 brands to success. Our clientele includes names like Assurance IQ, Inc, Booking.com, Groupon, etc. If you wish to change the game of your brand, visit us here- https://adsparkx.com/ Job Title: Business Development Manager Job location: Sector 66, Gurugram, Haryana Employment Type: Full Time Experience Required: 5-8 years Roles And Responsibilities Adsparkx Media is seeking a motivated and dynamic Business Developer to join our team in the exciting field of Performance Marketing or Affiliate Marketing. You will play a crucial role in building and nurturing strong relationships with our clients, ensuring their success and satisfaction in their performance marketing campaigns and providing guidance and support to the Media Buying Team for their respective categories. Develop and implement sales strategies to achieve revenue targets Serve as the primary point of contact for assigned clients, understanding their goals, needs, and expectations. Develop and maintain strong client relationships through regular communication, meetings, and updates. Analyze market trends and competitors to stay ahead of the curve Work closely with the internal team to develop customized performance marketing strategies that align with client objectives. Collaborate closely with cross-functional teams, including creative, analytics, and technical teams, to ensure seamless campaign execution. Communicate client requirements and expectations effectively to internal teams and ensure alignment. Monitor offer performance and report on key metrics to upper management Prepare regular and ad-hoc reports on campaign performance, providing insights and actionable recommendations to clients. Knowledge of identifying pipelines for new business growth Required Skills And Qualifications (Personality/Attributes/Traits) Bachelors degree in any stream Excellent communication and negotiation skills Minimum experience required 2-3 years in client servicing, account management, or a related role within the performance marketing or affiliate marketing domain. Strong understanding of performance marketing concepts, affiliate marketing strategies, and digital advertising channels. Strong Interpersonal skills with flexibility and adaptability Show more Show less

About Adsparkx Adsparkx is a leading Global Performance Marketing Agency headquartered in India. We have been empowering brands since 2014 helping them acquire high quality and engaging users globally via data-driven decisions. We are innovators, hustlers and ad- tech moguls/experts who function with the belief of catalyzing a disruptive change in the industry by providing empowered and customized digital experiences to consumers/brands. Adsparkx unlocks the full potential of your business with its diligent workforce, catering to worldwide clients at their time zones. We operate globally and have offices in Gurgaon, Chandigarh, Singapore and US. We value partnerships and have maintained sustainable relationships with reputed brands, shaping their success stories through services like Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying. We have helped navigate over 200 brands to success. Our clientele includes names like Assurance IQ, Inc, Booking.com, Groupon, etc. If you wish to change the game of your brand, visit us here- https://adsparkx.com/ Job Title: Media Analyst- Search Arbitrage Job Location: Sector 66, Gurugram, Haryana Employment Type: Full Time Experience Required : 7-10 years The objective of this role is: To develop, execute, and optimize high-performance Facebook ad campaigns aimed at driving profitable traffic to search arbitrage websites. This role focuses on leveraging audience targeting, creative ad strategies, and data-driven decision-making to maximize return on ad spend (ROAS) while ensuring consistent traffic growth and cost efficiency Key Responsibilities Campaign Development and Management: Design, launch, and manage Facebook ad campaigns tailored for search arbitrage. Optimize ad copy, visuals, and landing pages to improve click-through rates (CTR) and engagement. Performance Analysis and Reporting: Monitor campaign performance metrics (CTR, CPC, ROI). Use Facebook Ads Manager and analytics tools to track results and make data-driven adjustments. Cost Management and ROI Optimization: Strategically manage budgets to achieve high ROAS. Reduce CPC while maintaining traffic volume and quality. Audience Research and Segmentation: Identify high-value target audiences using Facebook's advanced targeting features. Test and refine audience segments based on performance. A/B Testing: Run experiments with different ad creative, placements, and targeting strategies. Implement insights to refine campaigns for better outcomes. Trend Monitoring and Competitor Analysis: Stay updated with the latest Facebook ad trends and search arbitrage practices. Analyze competitor strategies to identify opportunities. Requirements And Skills Technical Skills Facebook Ads Manager Expertise: Proficiency in using Facebook Ads Manager for setting up, managing, and analyzing campaigns. Pixel Setup and Management: Ability to implement and troubleshoot the Facebook Pixel for tracking conversions and retargeting. Campaign Optimization Tools: Familiarity with tools like Google Analytics, heatmaps, and third-party ad optimization platforms. Ad Placement Strategies: Understanding of Facebook's placement options (Newsfeed, Stories, Audience Network, etc.) and how to use them effectively. Analytical Skills Data Analysis and Reporting: Ability to interpret metrics such as CTR, CPC, CPM, ROAS, and conversion rates to optimize performance. A/B Testing Proficiency: Experience running tests for ad creatives, audiences, and placements to determine what works best. Performance Monitoring: Consistent tracking of KPIs and actionable insights to improve campaign outcomes. Creative Skills Ad Copywriting: Crafting compelling ad copy that resonates with target audiences and drives action. Graphic Design Knowledge: Basic design skills or experience working with tools like Canva, Photoshop, or Illustrator to create ad visuals. Video Editing: Understanding of short-form video content creation for ads (e.g., Reels and Stories). Understanding User Intent: Creating content that aligns with the user’s journey and intent. Strategic Skills Audience Research: Ability to define, segment, and target audiences using Facebook’s advanced targeting features. Retargeting Strategies: Experience in setting up retargeting campaigns for lapsed or high-intent users. Competitor Analysis: Researching competitors’ ad strategies to identify gaps and opportunities. Trend Awareness: Staying updated on Facebook ad trends, algorithm changes, and best practices. Show more Show less

Adsparkx Media is seeking a motivated and dynamic Business Developer to join our team in the exciting field of Performance Marketing or Affiliate Marketing. You will play a crucial role in building and nurturing strong relationships with our clients, ensuring their success and satisfaction in their performance marketing campaigns and providing guidance and support to the Media Buying Team for their respective categories. ● Develop and implement sales strategies to achieve revenue targets ● Serve as the primary point of contact for assigned clients, understanding their goals, needs, and expectations. ● Develop and maintain strong client relationships through regular communication, meetings, and updates. ● Analyze market trends and competitors to stay ahead of the curve ● Work closely with the internal team to develop customized performance marketing strategies that align with client objectives. ● Collaborate closely with cross-functional teams, including creative, analytics, and technical teams, to ensure seamless campaign execution. ● Communicate client requirements and expectations effectively to internal teams and ensure alignment. ● Monitor offer performance and report on key metrics to upper management ● Prepare regular and ad-hoc reports on campaign performance, providing insights and actionable recommendations to clients. Knowledge of identifying pipelines for new business growth Required Skills and Qualifications (Personality/Attributes/Traits): ● Bachelor's degree in any stream ● Excellent communication and negotiation skills ● Minimum experience required 3-4 years in client servicing, account management, or a related role within the performance marketing or affiliate marketing domain. ● Strong understanding of performance marketing concepts, affiliate marketing strategies, and digital advertising channels. ● Strong Interpersonal skills with flexibility and adaptability Show more Show less

About Adsparkx: Adsparkx is a leading Global Performance Marketing Agency headquartered in India. We have been empowering brands since 2014 helping them acquire high quality and engaging users globally via data-driven decisions. We are innovators, hustlers and ad-tech moguls/experts who function with the belief of catalyzing a disruptive change in the industry by providing empowered and customized digital experiences to consumers/brands. Adsparkx unlocks the full potential of your business with its diligent workforce, catering to worldwide clients at their time zones. We operate globally and have offices in Gurgaon, Chandigarh, Singapore and US. We value partnerships and have maintained sustainable relationships with reputed brands, shaping their success stories through services like Affiliate Marketing, Branding, E-commerce, Lead Generation and Programmatic Media Buying. We have helped navigate over 200 brands to success. Our clientele includes names like Assurance IQ, Inc, Booking.com, Groupon, etc. If you wish to change the game of your brand, visit us here- https://adsparkx.com/ Job Title: Business Development Manager Job location: Sector 66, Gurugram, Haryana Employment Type: Full Time Experience Required: 5-8 years Roles and Responsibilities: Adsparkx Media is seeking a motivated and dynamic Business Developer to join our team in the exciting field of Performance Marketing or Affiliate Marketing. You will play a crucial role in building and nurturing strong relationships with our clients, ensuring their success and satisfaction in their performance marketing campaigns and providing guidance and support to the Media Buying Team for their respective categories. ● Develop and implement sales strategies to achieve revenue targets ● Serve as the primary point of contact for assigned clients, understanding their goals, needs, and expectations. ● Develop and maintain strong client relationships through regular communication, meetings, and updates. ● Analyze market trends and competitors to stay ahead of the curve ● Work closely with the internal team to develop customized performance marketing strategies that align with client objectives. ● Collaborate closely with cross-functional teams, including creative, analytics, and technical teams, to ensure seamless campaign execution. ● Communicate client requirements and expectations effectively to internal teams and ensure alignment. ● Monitor offer performance and report on key metrics to upper management ● Prepare regular and ad-hoc reports on campaign performance, providing insights and actionable recommendations to clients. Knowledge of identifying pipelines for new business growth Required Skills and Qualifications (Personality/Attributes/Traits): ● Bachelors degree in any stream ● Excellent communication and negotiation skills ● Minimum experience required 2-3 years in client servicing, account management, or a related role within the performance marketing or affiliate marketing domain. ● Strong understanding of performance marketing concepts, affiliate marketing strategies, and digital advertising channels. ● Strong Interpersonal skills with flexibility and adaptability Show more Show less

Experience Required: 6+ Years in Content Strategy, B2B or SaaS Marketing Role Overview: In this role, you’ll be responsible for leading our brand storytelling efforts across two key verticals : Thought Leadership & Executive Branding : Collaborating closely with leadership to amplify the company’s voice and expertise in AI-driven and next-gen marketing practices. Product-Led Content Strategy : Driving awareness, engagement, and adoption of our flagship SaaS product through content campaigns across channels. You’ll work across teams—product, growth, design, and leadership—to build a content engine that drives influence, community, and growth. Key Responsibilities: Lead the overall content marketing strategy to support brand, growth, and product objectives. Create and manage content across formats—long-form, short-form, video scripts, case studies, newsletters, etc. Collaborate with leadership to craft and publish thought leadership content on industry trends, innovation, and AI. Own the brand tone, messaging framework, and storytelling consistency across platforms. Develop content calendars, campaign plans, and performance dashboards. Identify and tap into new distribution channels—forums, newsletters, events, podcasts, and niche communities. Ideal Candidate Profile: 6+ years of experience in B2B/SaaS content marketing, with a strong grasp of growth and narrative strategy. Strong editorial, writing, and storytelling skills across different formats and tones. Experience working closely with founders or senior leaders on thought leadership or executive brand positioning is a plus. Strategic mindset with execution chops—you can own end-to-end content projects from idea to distribution. Ability to work cross-functionally and thrive in fast-moving, startup environments. Bonus Points For: Experience in the AI, marketing tech, or creator economy space. Familiarity with tools like Notion, Canva, Descript, N8N, Semrush, etc. A portfolio that shows clarity of thinking, originality, and a knack for shaping influence through content. What We Offer: The opportunity to build an influential brand from the ground up. High ownership, high visibility role working directly with the leadership team. Fast-paced, no-politics, creative work culture. Competitive compensation, creative freedom, and growth path. Apply With: Resume 2–3 content samples (long-form articles, brand content, or thought leadership pieces) Show more Show less

Job Title Sr. Content Marketer – Brand & Growth Experience Required 6+ Years in Content Strategy, B2B or SaaS Marketing Role Overview In this role, you’ll be responsible for leading our brand storytelling efforts across two key verticals : Thought Leadership & Executive Branding: Collaborating closely with leadership to amplify the company’s voice and expertise in AI-driven and next-gen marketing practices. Product-Led Content Strategy: Driving awareness, engagement, and adoption of our flagship SaaS product through content campaigns across channels. You’ll work across teams—product, growth, design, and leadership—to build a content engine that drives influence, community, and growth. Key Responsibilities Lead the overall content marketing strategy to support brand, growth, and product objectives. Create and manage content across formats—long-form, short-form, video scripts, case studies, newsletters, etc. Collaborate with leadership to craft and publish thought leadership content on industry trends, innovation, and AI. Own the brand tone, messaging framework, and storytelling consistency across platforms. Develop content calendars, campaign plans, and performance dashboards. Identify and tap into new distribution channels—forums, newsletters, events, podcasts, and niche communities. Ideal Candidate Profile 6+ years of experience in B2B/SaaS content marketing, with a strong grasp of growth and narrative strategy. Strong editorial, writing, and storytelling skills across different formats and tones. Experience working closely with founders or senior leaders on thought leadership or executive brand positioning is a plus. Strategic mindset with execution chops—you can own end-to-end content projects from idea to distribution. Ability to work cross-functionally and thrive in fast-moving, startup environments. Bonus Points For Experience in the AI, marketing tech, or creator economy space. Familiarity with tools like Notion, Canva, Descript, N8N, Semrush, etc. A portfolio that shows clarity of thinking, originality, and a knack for shaping influence through content. What We Offer The opportunity to build an influential brand from the ground up. High ownership, high visibility role working directly with the leadership team. Fast-paced, no-politics, creative work culture. Competitive compensation, creative freedom, and growth path. Show more Show less

Objective of the role: To manage, grow, and optimize affiliate partnerships, ensuring effective acquisition strategies, campaign scaling, and performance delivery across multiple verticals including insurance, finance, and lead generation. Responsibilities Recruit, onboard, and manage affiliate/publisher relationships Monitor performance metrics and optimize campaigns for ROI Coordinate with internal media buying, tech, and compliance teams Negotiate payout structures and volume commitments Conduct weekly/monthly reporting and forecasting Maintain compliance with industry and advertiser guidelines Required Skills and Qualifications (Personality/Attributes/ Traits) Strong communication and relationship-building skills Deep understanding of affiliate marketing, CPL/CPS/CPA models Data-driven mindset with analytical proficiency Self-starter and high ownership attitude Comfortable with platforms like Everflow, has Offers, or similar Time management and organizational skills Preferred skills and knowledge Experience in Affiliate marketing for Insurance, Financial Services, or similar verticals Familiarity with traffic compliance policies and TCPA Working knowledge of CRM tools and reporting dashboards Minimum 2-3 years of relevant experience in the respected filled Show more Show less

Objective of the role: To manage, grow, and optimize affiliate partnerships, ensuring effective acquisition strategies, campaign scaling, and performance delivery across multiple verticals including insurance, finance, and lead generation. Responsibilities: • Recruit, onboard, and manage affiliate/publisher relationships • Monitor performance metrics and optimize campaigns for ROI • Coordinate with internal media buying, tech, and compliance teams • Negotiate payout structures and volume commitments • Conduct weekly/monthly reporting and forecasting • Maintain compliance with industry and advertiser guidelines Required Skills and Qualifications (Personality/Attributes/ Traits) • Strong communication and relationship-building skills • Deep understanding of affiliate marketing, CPL/CPS/CPA models • Data-driven mindset with analytical proficiency • Self-starter and high ownership attitude • Comfortable with platforms like Everflow, has Offers, or similar • Time management and organizational skills Preferred skills and knowledge • Experience in Affiliate marketing for Insurance, Financial Services, or similar verticals • Familiarity with traffic compliance policies and TCPA • Working knowledge of CRM tools and reporting dashboards • Minimum 2-3 years of relevant experience in the respected filled Show more Show less