Media Buying Executive

Key Roles and Responsibilities: Plan, execute, and optimize paid media campaigns across Google Search, Display, YouTube, Meta (Facebook & Instagram), and optionally LinkedIn Ads. Perform day-to-day operations on accounts: bid adjustments, budget management, and ad copy optimization. Monitor campaign performance metrics such as CTR, CPC, Quality Score, ROAS, CVR, and impression share, and implement optimizations accordingly. Create campaign reports on weekly, monthly, and quarterly performance for internal and client-facing reviews. Work collaboratively with internal and client stakeholders to align campaigns with business goals. Stay updated with the latest platform policies, algorithm changes, and emerging trends in paid media. Assist in forecasting and planning budgets and campaigns for upcoming launches and initiatives. Evaluate competitor strategies and recommend actionable insights for improvement. Leverage remarketing, lookalike audiences, UAC, shopping ads, and audience targeting to maximize campaign effectiveness. Maintain documentation of strategies, learnings, and experiments for internal knowledge sharing Required Skills: Proficiency in Google Ads (Search, Display, YouTube, Shopping, PMax) Proficiency in Meta Ads (Facebook/Instagram Conversion, Lead, Awareness Campaigns) Experience with tools like Google Analytics, GTM, Meta Events Manager Understanding of bidding strategies (manual CPC, tCPA, tROAS, Maximize Conversions, etc.) Strong analytical and Excel/reporting skills Added Advantage: Experience with LinkedIn Ads, HubSpot, or programmatic platforms Willingness to learn new tools. Educational Qualification: Google Ads and Meta Blueprint certifications preferred.