Position Overview ZURU is one of the fastest-growing toy companies in the world, known for disrupting traditional toy industry models with innovation, automation, and bold brand building. Our toy portfolio includes globally loved brands like Mini Brands, XSHOT, Rainbocorns, Robo Alive, Smashers, Snackles, Hug-A-Lumps , and more. We're building a world-class marketing team to scale our daily content output across TikTok, YouTube Shorts, and Instagram Reels. As part of this vision, we’re hiring a Social Media Coordinator based in India to help us publish high volumes of content across channels with precision and speed. Roles & Responsibilities Position Overview: As a Social Media Coordinator, you will be responsible for uploading a high volume of short-form video content daily to TikTok, Instagram, and YouTube for all ZURU toy brands. This role is focused on platform execution , content scheduling , performance hygiene , and trend monitoring across multiple brands and channels. You will work closely with our global Creator Studio, Content Editors, and Marketing Managers to ensure all content is uploaded correctly, optimized for platform best practices, and published on time—with proactive feedback loops on content performance and competitor insights. Key Responsibilities 📌 Daily Content Uploading: Publish 10–30 pieces of short-form video content per brand daily across TikTok, YouTube Shorts, and Instagram Reels. Ensure all captions, hashtags, audio selections, and cover frames align with ZURU brand guidelines and platform trends. 📌Content QA & Optimization Double-check content for formatting, spelling, cropping, and sound alignment before upload. Apply tags, thumbnails, and platform-specific SEO (especially for YouTube). Ensure uploads are mobile-friendly and align with current platform trends (e.g., trending sounds, formats, aspect ratios). 📌Scheduling & Coordination Maintain weekly upload calendars across brands. Coordinate closely with the Creative and Marketing teams to receive final edits, briefs, and posting instructions. 📌Organic Performance Tracking Track and log content performance within the first 24 hours of posting, including key metrics such as views, likes, shares, and watch-through rates. Flag high- or low-performing content and provide a weekly content performance report with key takeaways. 📌Competitor Monitoring Conduct regular checks on competitor brand accounts to benchmark performance, identify emerging trends, and report on standout creative. Share findings weekly with the broader content and brand teams to inform ideation. 📌Channel Hygiene Manage video categorization, playlist tagging, and archiving. Update brand bios, profile images, links, and highlights as needed. Experience Skills & Experience ✔ 1–2 years of experience in social media content management or platform execution (YouTube, TikTok, Instagram). ✔ Prior experience with high-volume scheduling tools (e.g., Later, Sprout Social, Metricool, or native platforms). Skills ✔ Excellent attention to detail – especially for visual quality and consistency. ✔ Strong organizational and time management skills. ✔ Fast learner with a proactive approach to solving problems. ✔ Basic understanding of how algorithms work on TikTok, Instagram Reels, and YouTube Shorts is a plus. ✔ Proficiency in English for written and verbal updates. Mindset ✔ Comfortable with repetitive tasks at high scale. ✔ Curious about trends and open to experimentation. ✔ Can work independently and communicate asynchronously across time zones. ✔ Excited by fast-paced environments and large-scale brand storytelling. What do we Offer? 💰 Competitive compensation 🚑 Medical Insurance for self & family 🚩 Training & skill development programs 🤘🏼 Work with the Global team, Make the most of the diverse knowledge 🍕 Several discussions over Multiple Pizza Parties A lot more! Come and discover us!

Position Overview ZURU is one of the fastest-growing toy companies globally, known for market-leading innovation, bold brand storytelling, and operational scale. We manage a portfolio of blockbuster toy brands including Mini Brands, Rainbocorns, XSHOT, Smashers, Robo Alive, Hug-A-Lumps, Snackles , and more. To fuel our next stage of growth, we're industrializing our content engine. That includes building a high-output TikTok video editing team that can craft and publish thousands of native short-form videos per month across brands and markets. Position Impact We are hiring a TikTok-focused Content Editor based in India to help edit, optimize, and output short-form videos at scale across all ZURU toy brands. This role sits at the heart of ZURU’s Creator Studio and plays a key role in transforming raw footage into engaging, high-performing content for TikTok, YouTube Shorts, and Instagram Reels. You will work within a fast-paced, collaborative global team, receiving raw footage daily from creators, influencers, and internal shoots—and turning it into native, platform-first content designed to hook and retain. Roles & Responsibilities Daily Editing at Scale: 📌 Edit and export 15–30 short-form videos per day, aligned to ZURU’s brand voice and platform trends. 📌 Ensure content follows best practices for TikTok: hook-first editing, fast cuts, on-screen text, sound sync, and caption overlays. 📌 Adapt raw UGC, studio shoots, and branded storytelling into native formats optimized for TikTok, YouTube Shorts, and Reels. Template & Format Ownership 📌 Apply different edit styles for product reveals, skits, trends, ASMR, educational formats, and challenges. Creative Refinement 📌 Collaborate with the global Creative and Marketing teams to iterate based on feedback and A/B test learnings. 📌 Continuously optimize for attention-grabbing openers, watch-through rate, and platform-native aesthetics. Brand Consistency 📌 Edit within the tone of voice and look-and-feel of each toy brand—ensuring content remains visually and tonally consistent. 📌 Add brand-specific intros, outros, and CTAs where applicable. Speed & Efficiency 📌 Work within fast turnaround windows (24–48 hours) to meet publishing schedules. 📌 Proactively flag footage issues or request reshoots where needed to maintain quality. Experience Skills & Experience ✔ 2+ years of experience in video editing with a strong portfolio of TikTok/Reels/Shorts content. ✔ Experience working in fast-paced, high-volume environments such as agencies, content farms, or social-led brands. Skills ✔ Expert-level skills in CapCut, Adobe Premiere Pro, or other short-form editing tools (Final Cut, DaVinci, After Effects optional). ✔ Familiarity with TikTok’s in-app editing, text tools, filters, transitions, and trending sounds. ✔ Fluent in applying viral editing formats: meme style, native voiceovers, split screens, lo-fi visuals, and platform humour. ✔ Good eye for visual pacing, motion, typography, and narrative tension in 15–60 second formats. ✔ Passionate about short-form content and TikTok culture. ✔ Fast, efficient, and unphased by tight deadlines or high output targets. ✔ Willing to take creative direction but also contribute fresh ideas based on native platform trends. ✔ Obsessive attention to detail—especially when working across brands and formats. What do we Offer? 💰 Competitive compensation 🚑 Medical Insurance for self & family 🚩 Training & skill development programs 🤘🏼 Work with the Global team, Make the most of the diverse knowledge 🍕 Several discussions over Multiple Pizza Parties A lot more! Come and discover us!