205 Paid Media Jobs - Page 7

Seeking a Digital Marketing Manager to lead strategy, SEO, performance marketing, and social media campaigns. Drive ROI, manage agencies, and optimize digital presence across channels. 3+ years experience in D2C/ecommerce preferred.

1. Campaign Planning and Setup 2. Campaign Execution and Optimization 3. Reporting and analysis 4. Client Relationship managements 1. Proven experience of 1 year in managing and optimizing digital campaigns 2.Strong analytical skills and ability to interpret data to derive actionable insights 3. Proficiency in advertising platforms (Ex. Google Adwords - Search, Display, Youtube, Discovery, Facebook Ad Manager, LinkedIn, Ecommerce) and campaign management & Tracking tools 4. Excellent communication skills, both written and verbal 5. Detailed- Oriented with strong analytical and organizational and time management skills. 6. Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously. 7.Familiarity with industry trends,Best practices, and emerging technologies in Digital advertising

About Us : Started in 2019, STAGE is India's Premier Entertainment Platform in regional cultures known for producing premium quality content in regional languages to reinforce, protect and validate people's sense of identity for their culture and heritage. We currently focus on Haryanvi, Rajasthani and Bhojpuri dialects. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions. Job Summary : We are looking for an experienced and driven Head of Performance Marketing to lead the growth function at STAGE and drive STAGE's customer acquisition journey. You will drive these metrics through (i) collaborating with the product team to improve the subscription and payment experience for customers (ii) working with the marketing team to design and execute bespoke marketing programs, and (iii) influencing the strategies of STAGE's product, content and marketing teams. This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate.What would you do - Define the overarching strategy for user acquisition in our current markets - Haryanvi, Rajasthani, Bhojpuri- and future markets- Own the paid media channels Meta, Google etc and deliver monthly growth targets on customer acquisition with CAC guardrails- Manage and mentor performance marketing leads for Haryanvi, Rajasthani & Bhojpuri and build out a high-performing team capable of scaling marketing efforts across geographies. - Work with different stakeholders to create compelling communications and best in class collateral development- Iterate on creatives and messaging etc to drive efficient CACs and high CVRs- Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact. Leverage insights to optimize campaigns and improve audience engagement.- Manage the marketing budget to achieve monthly and annual customer acquisition targets- Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC.- Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge.- Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making.- Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed.- Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in controlYou should apply if you have :- 6 - 9 years experience in performance marketing.- Bachelor's degree in Marketing, Master's degree is preferred.- Comfortable with a high scale, high pace, growth-centric environment. - Strong digital marketing skills across performance and brand marketing including search, content and social. - Thorough understanding and hands-on experience of online marketing, audience targeting/segmentation, web analytics tools like Google Analytics, Appsflyer, Metabase, CleverTap etc. - Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. - Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.- Creative thinking and strategic mindset with a customer-centric approach.- Excellent communication, project management, and team collaboration skills.How is life at STAGEWe're a bunch of highly passionate individuals driven towards creating pride in regional dialects. We're all customer obsessed and treat every problem at STAGE as our own. Working here would instantly make you realize one thingyou are working for a purpose and a mission. Not just in the role you occupy, but everywhere you go.Hard TruthsPushing oneself comes with the role and we realize pushing oneself is hard work, which is why we have an unlimited leave policy reinstating the trust we have in our employees to make the choices in STAGE's best interest while also finding the time to focus on what matters most to them.ApplySaveSaveProInsights

We are looking for an experienced and driven Performance Marketing Lead to lead the growth function at STAGE and drive STAGE's customer acquisition. You will drive these metrics through (i) collaborating with the product team to improve the subscription and payment experience for customers (ii) working with the marketing team to design and execute bespoke marketing programs, and (iii) influencing the strategies of STAGE's product, content and marketing teams. This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate. What would you do - Own the paid media channels Meta, Google etc and deliver monthly targets on customer acquisition with the CAC objectives - Work with different stakeholders to create compelling communication and best in class collateral development - Iterate with Creatives and messaging etc to drive efficient CACs and high CVRs - Manage team of 3-4 marketing managers/analysts, invest in their upskilling and career growth - Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis. - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact - Manage the marketing budget to achieve monthly and annual customer acquisition targets. - Oversee and direct paid advertising campaigns across various digital channels, including social media, search engines, and programmatic advertising. - Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC. - Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. - Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge. - Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making. - Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed. - Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in control You should apply if you have - 6 - 9 years experience in performance marketing. - Bachelor's degree in Engineering, Master's degree is preferred. - Strong digital marketing skills across performance and brand marketing including search, content and social. - Proven track record building SEO, Content Marketing strategy from scratch - Thorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, Appsflyer, Metabase, Clevertap etc.- Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. - Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations. - Creative thinking and strategic mindset with a customer-centric approach. - Excellent communication, project management, and team collaboration skillsApplySaveSaveProInsights

About Us: Vakilsearch is a legal tech platform that provides services for businesses and individuals in India. Our services focus on Legal Tax & Compliance for businesses and individuals. Role Summary: We seek a highly skilled Marketing Rockstar to oversee all marketing functions, ensuring seamless integration across branding, digital, sales support, and operational execution. This role requires strategic planning, cross-functional collaboration, and efficient project management to maximise ROI. Key Responsibilities: 1. Marketing Strategy and Execution: - Develop and implement comprehensive marketing strategies aligned with organizational goals. 2. Cross-Functional Collaboration: - Partner with sales, operations, and tech teams to understand requirements, set shared objectives, and track ROI for marketing campaigns. 3. Project Management: - Lead marketing projects from concept to delivery, ensuring timely execution by coordinating across creative, digital, and content teams. 4. Brand Management: - Maintain a consistent brand voice and identity across all touchpoints, including digital, print, and events. 5. Performance Marketing: - Oversee paid media campaigns, track KPIs, and optimize strategies to improve lead generation and customer acquisition. 6. Content and Digital Marketing: - Drive innovative digital campaigns, SEO/SEM strategies, and engaging content to enhance online presence and customer engagement. 7. Media Planning and Buying: - Manage budgets for media buys across traditional and digital platforms to ensure maximum reach and cost efficiency. 8. Customer Insights and Analytics: - Leverage data-driven insights to identify market trends, customer preferences, and campaign performance metrics. 9. Team Leadership and Development: - Build and mentor a high-performing marketing team, fostering collaboration and accountability. 10. Stakeholder Communication: - Regularly report marketing performance to senior leadership, aligning strategies with business priorities. This role demands a proactive leader who can balance strategic thinking with hands-on execution to achieve measurable results while fostering cross-departmental synergy. Qualifications: - Bachelor's degree in Marketing, Advertising, or a related field. MBA Preferred - Proven experience in Marketing Startegy, Growth, Technical & brand management, strategy, and large-scale campaigns. - In depth experience of working in organised set ups in zero to 1 projects - Excellent negotiation, project management, and analytical skills. Preferred Skills: - Hustler in character and agile in terms of adaptability. - Ability to manage multiple projects in a fast-paced environment.- Strong communication and interpersonal skills.Why Join Us - Opportunity to lead impactful campaigns.- Work with a passionate and creative team.- Competitive salary and growth opportunities.ApplySaveSaveProInsights

- Lead digital strategy across performance, SEO, content & social - Manage client relationships and ensure campaign success - Oversee team operations, reporting, and project delivery - Coordinate with internal teams and external partners

Plan and execute social media strategies aligned with business goals Run and optimize Meta, Google, and YouTube ad campaigns Create engaging content Analyze campaign performance and recommend improvements Manage advertising budgets efficiently

JOB DESCRIPTION : Roles and Responsibilities Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels Qualifications:- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels. In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google Ad Words. Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Bachelors degree in Marketing or relevant field. Skills : Performance Marketing Digital Marketing SEM Paid Search Competitive Analysis Marketing Display Advertising PPC Reporting Added advantage : Email marketing (Drip Campaign) WhatsApp marketing Payment gateway related issues and solutions Ecommerce operations Perks and Benefits:- Friendly Work Culture Office Hours : 10.00a.m. to 7.00 p.m. 6 days working (Mon - Sat) Office Location : Vile Parle West

Job Title: PPC Executive Location: Navi Mumbai Job Type: [Full-Time/Part-Time] Experience Required: Minimum 1+ years Job Summary: We are looking for a highly skilled PPC Executive to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate will have experience in Google Ads, Meta Ads, and performance marketing, with a strong analytical mindset to improve campaign performance and maximize ROI. Key Responsibilities: Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other paid platforms. Conduct keyword research, ad copywriting, and A/B testing to improve ad performance. Monitor and analyze campaign performance, making data-driven decisions to enhance ROI. Manage campaign budgets efficiently to achieve maximum return on ad spend (ROAS). Track and report key metrics such as CTR, CPC, conversion rates, and CPA. Stay updated with the latest trends, algorithm changes, and best practices in paid advertising. Collaborate with content and design teams to develop compelling ad creatives. Implement remarketing and audience targeting strategies for improved engagement. Key Requirements: Minimum 1+ years of experience in Google Ads, Meta Ads, and performance marketing. Strong analytical skills with expertise in campaign optimization. Ability to manage budgets effectively and improve ROI. Experience with Google Analytics, Google Tag Manager, and tracking tools. Strong problem-solving skills and attention to detail. Knowledge of SEO and landing page optimization is a plus. Good communication and reporting skills.

Key Responsibilities: - Plan and execute PPC campaigns tailored to clients in diverse domains. - Handle and interact with clients end to end and be the face of the company. - Coordinate with the team to improve and increase visibility of clients through campaigns. - Monitor and improve performance metrics like cost per lead and cost per acquisition. - Collaborate with content and design teams to create engaging ad creatives. - Generate regular reports showcasing campaign performance and ROI. Skills Required: - 3-6 Years of experience in Paid media/performance marketing. - Agency experience handling multiple clients is a must. - Good communication skills. - Hands-on experience in Google Ads and Facebook Ads. - Proven ability to optimize campaigns for EdTech products. - Strong understanding of the student/parent buyer journey.

Looking for a Performance Marketing Executive to manage Google PPC campaigns. Must have 2–6 yrs experience in keyword research, ad creation, A/B testing, and campaign optimization to drive ROI. Google Ads certification is a plus.

Develop, manage & optimize Meta, Google & WhatsApp ad campaigns with 1L+ monthly budget. Focus on sales, ROI, KPI tracking & reporting. Collaborate with internal teams & stay updated on platform trends.

About the Role We are looking for a results-driven Paid Marketing Expert with at least 5 years of hands-on experience in managing and scaling paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and programmatic channels. The ideal candidate will have a strong performance marketing background and a data-first mindset to optimize ROI and achieve growth targets. Key Responsibilities Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms. Conduct in-depth keyword research, audience segmentation, and competitor analysis. Monitor daily performance metrics and generate actionable insights to improve campaign efficiency (CPA, ROAS, CTR, etc.). Collaborate with creative and content teams to develop high-performing ad creatives and landing pages. Conduct A/B testing across ad copy, creatives, and landing pages. Stay updated with industry trends and platform algorithm changes to keep campaigns competitive. Manage advertising budgets and forecast monthly spends to align with business objectives. Report on campaign performance with clear KPIs, insights, and next-step recommendations. Required Skills and Qualifications Minimum 5 years of proven experience in paid marketing or performance marketing roles. Hands-on experience with Google Ads (Search, Display, Video), Meta Ads Manager, and LinkedIn Ads. Strong knowledge of performance marketing metrics, bidding strategies, and attribution models. Proficiency in Google Analytics, Google Tag Manager, and other tracking tools. Experience with CRM and marketing automation platforms is a plus. Excellent analytical, communication, and project management skills. Ability to work in a fast-paced, performance-driven environment. Preferred Qualifications Google Ads and Meta Blueprint certifications. Experience with eCommerce, SaaS, or B2B performance marketing. Familiarity with tools like SEMrush, Ahrefs, Hotjar, or similar. What We Offer Competitive salary and performance bonuses Opportunity to work with a passionate and dynamic team Learning & development allowance Flexible work environment

1. Knowledge of Google adwords, Pay per click 2. Digital advertising expert 3. Tools implementation to Targeted visits to website 4. Worked on good Ad budgets & can generate ROI 5. Bidding on keywords 6. Search engine marketing Required Candidate profile Performance marketing expert with minimum 5 years exp in similar role Can run PPC campaigns Diploma in Digital marketing will be preferred Location: Sahnewal, Ludhiana

Role Summary: Job title: Paid Media (Performance Marketing) Experience : 3-5 yrs. of relevant experience Location : Pune In pursuit of this, we seek to hire a talented " Paid Media (Performance Marketing) " with at least 3-5 yrs. of full-time relevant experience with strong technical knowledge base to manager & deliver the best paid digital media campaigns to our clients. The purpose of this role is to assist with the planning, reviewing and optimization of Paid Search and Social campaigns whilst supporting the team in reporting and managing client accounts. Job description: Responsibilities: Maintain day-to-day client contact for SEM Campaign execution Responsible for understanding client goals and agency deliverables Responsible for contributing ideas to grow the client's business Develops comprehensive agendas for weekly client planning/status meetings Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text. Tracks, analyses and summarizes program results and progress Provides clients with budget updates Help prepare and research needed materials for client presentations and engagements Conduct research and fact-finding for reports, presentations and articles Set up and provide support on 3-5 search projects of various sizes Perform keyword research and basic analysis Monitor progress of campaigns using various reporting tools Be able to clearly convey and explain search engine best practices to company associates and to clients. Training subordinates with goal to make each member self-efficient and execute independently. Proactively reviews and manages client data to ensure optimal performance on all campaigns Tracks and reports on campaign results, gathers data analysis and participates in weekly calls Generates campaign reports and is responsible for pacing, QA and trafficking Provides initial insights on campaign trends to executives and planners Qualifications & Requirements: A Graduate/PG/MBA in Digital Marketing or equivalent with at least 3-5 years ops experience implementing and supporting search marketing activities Detail-oriented with excellent verbal, written, and visual communication and interpersonal skills for a variety of audiences Enthusiasm for and ability in synthesizing large amounts of information and identifying key findings Team building skills along with deliverables. Have strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously. Have excellent problem-solving and a logical, analytical skilled approach while interpreting the numbers and an impeccable business judgment.

Department - Commercial, GBS Location - Novo Nordisk-GBS, Bangalore Does your motivation come from challenges and working in a dynamic environment? Do you thrive in a working environment where close collaboration with key stakeholders and strategic alignment is essential? Do you have a can-do attitude with continuous improvement as one of your career objectives? Then we might have the right position for you. Apply now and join a growing team, working in a global environment. The Position The position will act as an expert within paid, owned and earned digital media strategy and activation to deliver best in class recommendations, insights and performance that will drive business impact. The position is a part of the Digital Media Excellence in Customer Engagement Execution team. To co-develop targets and KPIs that reflects business goals for our brands and commercial teams in global and affiliates to establish the success criteria of the campaigns and measure impact across the organization. Additionally, this role will be collaborating with external partners and vendors across HQ, regions and affiliates. Some of the important tasks are listed below Be the go-to expert for consulting as well as creating and implementing digital strategies. Be hands-on person for media planning across channels ensuring optimal orchestration and performance. Build recommendation that supports brand and business objectives, and campaigns setup across global commercial teams and local affiliates. Project manage new initiatives in Digital Media Hub including media planning, new tech platforms, process improvement, branding of services etc. Be a subject matter expert within at least one of the following channelsGoogle, social media or 3rd Party Media and Collect and analyse data, identify trends and insights to achieve maximum ROI. Understand multi- and omnichannel approach to earned, owned and paid media and provide a holistic view on performance based on the insights and Monitor website performance and track user engagements across platforms. Qualification Masters degree or above in marketing/projects/media/business management. Has +5 years of relevant work experience. Proven work and hands-on experience as a Digital Account Manager or Digital Strategist. Profound experience in translating business objective to digital strategies. Candidate must be an expert within their field and have their digital tool box in order in particular within Paid Media. Hands on experience of either Google, Social Media or 3rd Party Media. Great stakeholder management, interpersonal and communication skills. Strong data understanding and interest. Ability to analyze data and provide evidence-based recommendations. Critical thinker and problem-solving skills. Good time-management skills. About the department The Commercial GBS unit is responsible for driving deliverables for multiple Corporate Vice President (CVP) areas including Insulin, GLP-1 and Obesity Marketing, Market Access, Customer Engagement, Commercial Planning and Commercial Operations. In Global Customer Engagement team we are passionate about driving quality engagement with internal and external customers across digital and hybrid channels.

Develop,manage digital marketing campaigns,primarily focusing on Google Ads,Facebook Ads,other paid media channels.Track,analyze,report on campaign performance using Google Analytics.Stay up to date with industry trends, algorithm,best practices Required Candidate profile experience in performance marketing, including experience with Google Ads,Facebook Ads, Google Analytics.Strong analytical skills with the ability to interpret data,derive insights,decisions.

Job Title : PPC Expert LinkedIn Ads Specialist Location: Chandigarh (On-site) Experience: 3 to 8 Years Employment Type: Full-time Role Overview: We are seeking a results-driven Paid Campaign Specialist to lead our paid media initiatives across multiple platforms. The ideal candidate will have a strong background in B2B marketing, with a preference for experience in Microsoft Dynamics. You will be responsible for strategizing, executing, and optimizing paid campaigns to generate high-quality leads and support our sales objectives in the targeted geographies. Key Responsibilities: Develop and manage comprehensive paid media strategies across platforms such as Google Ads, LinkedIn Ads, and Bing Ads. Conduct thorough keyword research and audience segmentation to inform campaign targeting. Create compelling ad copy and collaborate with the design team to develop engaging visuals. Monitor and optimize campaign performance, adjusting bids, targeting, and creatives to maximize ROI. Implement A/B testing to continuously improve ad performance and conversion rates. Collaborate with the content and sales teams to align messaging and ensure a cohesive customer journey. Utilize analytics tools to track campaign metrics and prepare detailed performance reports. Stay updated on industry trends and platform updates to ensure best practices are applied. Qualifications: Bachelors degree in Marketing, Business, or a related field. 3-5 years of experience in managing paid media campaigns for B2B SaaS companies. Proficiency in Google Ads, LinkedIn Campaign Manager, and other relevant platforms. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent written and verbal communication skills. Ability to work independently and manage multiple campaigns simultaneously. Experience with Microsoft Dynamics or similar ERP/CRM platforms is a plus. Certifications in Google Ads or LinkedIn Marketing are advantageous. Preferred Experience: Familiarity with marketing automation tools and CRM systems. Understanding of the Microsoft Dynamics ecosystem and its value proposition. Experience targeting audiences in North America, ANZ, and the Middle East.

Roles and Responsibilities Manage paid media campaigns across multiple platforms including Facebook Ads, Google Ads, LinkedIn Ads, Instagram Ads, and Bing Ads. Develop and execute comprehensive advertising strategies to achieve business objectives. Conduct keyword research and target audience segmentation to optimize ad performance. Monitor campaign metrics, analyze results, and provide insights for data-driven decision making. Collaborate with cross-functional teams to integrate marketing efforts. Desired Candidate Profile 3-5 years of experience in Paid Media Management or related field (Performance Marketing). Proficiency in managing multiple ad platforms such as Facebook Ads Manager, Google Ads, LinkedIn Ads, Instagram Ads, and Bing Ads. Strong understanding of digital marketing principles including SEM/SEO best practices.

Job Description: We are seeking a creative and results-driven Digital Marketing Specialist to join our growing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and lead generation. Key Responsibilities: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising Manage and optimize website content, landing pages, and paid search campaigns Measure and report performance of digital marketing efforts using tools like Google Analytics Identify trends and insights to optimize spend and performance Collaborate with content, design, and product teams to support marketing goals Requirements: Bachelor's degree in Marketing, Communications, or related field Proven experience in digital marketing or related role Strong understanding of current online marketing concepts and best practices To apply, Call Miss. Anjali- 8448812853

Role & responsibilities Digital Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with overall marketing and business objectives. Identify target audiences and create tailored digital campaigns to reach and engage them effectively.Online Presence Management: Manage the organization's website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO). Oversee content creation, including blog posts, articles, videos, infographics, etc., to enhance brand visibility and thought leadership.Social Media Management: Plan, create, and schedule content for various social media platforms to foster audience engagement and increase brand awareness. Monitor social media trends, track performance metrics, and adjust strategies accordingly.Paid Advertising: Develop and manage online advertising campaigns across platforms such as Google Ads, social media ads, and display networks. Optimize ad campaigns based on performance data to maximize ROI and achieve KPIs.Email Marketing: Create and manage email marketing campaigns, including designing templates, crafting compelling content, and segmenting email lists. Monitor open rates, click-through rates, and conversion rates to refine email strategies SEO and SEM: Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings. Manage pay-per-click (PPC) campaigns and optimize keyword bidding and ad copy. Team Collaboration: Coordinate with cross-functional teams, including content creators, designers, and developers, to ensure seamless execution of digital campaigns. Provide guidance and support to team members on digital marketing best practices. Qualifications and Skills: Bachelor's degree in Marketing, Business, or related field. Proven experience in digital marketing, with a track record of successful campaign execution and achieving business objectives. Proficiency in digital marketing tools, analytics platforms, and content management systems. Strong understanding of SEO, SEM, social media, email marketing, and paid advertising strategies. Excellent communication and interpersonal skills. Leadership skills to manage a team and collaborate effectively with other departments.

About the Role: The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages. Role & responsibilities: Strategy Development : Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition. Channel Management : Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter). App Marketing Focus : Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns. Data Analytics : Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions. Budget Oversight : Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC). Campaign Optimization : Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals. Innovation and Testing : Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives. Cross-functional Collaboration : Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness. Reporting and Analysis : Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies. Market Trends : Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing. Preferred candidate profile: Educational Background : Holds a degree in Marketing, Business Administration, or a related field. Experience : Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media. Analytical Skills : Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions. Technical Proficiency : Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications. Strategic Thinker : Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results. Communication Skills : Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management. Problem Solving : Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives. Adaptability : Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors. Goal-Oriented : Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets. Team Player : Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

Skill required: Marketing Operations - Account Management Designation: Digital Mktg Advisory Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Digital Product and E-commerce Manager is responsible for developing and managing digital products and e-commerce platforms to enhance customer experiences and drive business growth. This role focuses on optimizing digital channels, ensuring seamless user experiences, and delivering innovative solutions to meet evolving market demands. The manager collaborates across teams to define strategies, manage product lifecycles, and achieve e-commerce objectives while aligning with the organization's broader business goals.Role requires Digital Marketing Ads & Promotion creation/designEducation Bachelor's degree in Digital Marketing, Business Administration, Computer Science, or a related field; an advanced degree is a plus.Experience 5-8 years of experience in digital product management, e-commerce, or a related field. Proven track record of managing and scaling e-commerce platforms. Experience with digital transformation projects and managing cross-functional teams. Demonstrated success in optimizing digital customer experiences and achieving commercial targets. Familiarity with global markets and multi-channel strategies is advantageous.In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? eCommerce Strategy Expertise in digital product management and e-commerce platforms (e.g., Shopify, Magento, or similar). Proficiency in analytics tools (e.g., Google Analytics) and data-driven decision-making. Knowledge of UX/UI principles and web design best practices. Familiarity with agile methodologies and project management tools (e.g., Jira, Trello). Understanding of SEO, digital marketing strategies, and CRM systems. Competence in A/B testing and conversion rate optimization. Strategic and analytical thinking with a focus on delivering results. Strong leadership and team management skills. Excellent communication and stakeholder management abilities. Adaptability and ability to work in a fast-paced, dynamic environment. Creative problem-solving skills and attention to detail Roles and Responsibilities: Define and execute the strategy for digital products and e-commerce platforms, ensuring alignment with business objectives and customer needs. Lead the development and enhancement of digital products, collaborating with design, development, and marketing teams to deliver high-quality solutions. Drive e-commerce performance through data-driven insights, optimizing conversion rates, user experiences, and overall sales performance. Manage end-to-end digital product and e-commerce projects, ensuring timelines, budgets, and quality standards are met. Partner with cross-functional teams, including marketing, sales, IT, and external vendors, to ensure seamless delivery of digital initiatives. Monitor key performance indicators (KPIs) and generate insights to inform product improvements and e-commerce strategies. Continuously enhance the digital customer journey, addressing pain points and implementing best practices to boost engagement and satisfaction. Stay updated on industry trends, competitor activities, and emerging technologies to identify opportunities for innovation. Ensure all digital products and e-commerce platforms adhere to legal, regulatory, and security standards. Qualifications Any Graduation

Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designExperience & Education: Experience:oMinimum 3-5 years of experience in marketing, with a focus on sustainability, environmental, or corporate social responsibility initiatives.oProven track record of executing global marketing campaigns.oExperience in working with cross-functional teams to deliver marketing strategies. Education:oBachelor s degree in Marketing, Environmental Science, Sustainability, Business, or a related field. Advanced degree is a plus.In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? . Skills and Competencies: Technical Skills:oStrong knowledge of sustainability marketing, environmental communication, and digital marketing.oProficiency with data analysis tools and platforms oFamiliarity with sustainability frameworks Competencies:oStrategic thinker with the ability to create innovative marketing strategies.oExceptional communication and storytelling skills for diverse audiences.oAbility to work collaboratively in a global, cross-functional environment.oStrong project management and organizational skills.oAnalytical mindset to assess and report on marketing performance.oProficient in social media and digital marketing tools. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Social Media Strategies Designation: Digital Mktg Advisory Associate Qualifications: Any Graduation Years of Experience: 1 - 3 Years What would you do? The Digital and Social Media Specialist drives client's online presence by managing and optimizing digital campaigns and social media strategies. This role focuses on creating impactful content, engaging audiences, and delivering measurable business outcomes through digital channels.Role requires Digital Marketing Ads & Promotion creation/design Bachelor's degree in Marketing, Digital Media, or a related field (required). Certifications in digital marketing are a plus.The team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines - as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements. What are we looking for? Technical Skills: Expertise in digital marketing tools, including analytics platforms. Proficiency in content management systems and social media scheduling tools. Strong understanding of SEO, SEM, and paid media strategies. Ability to analyze data and translate it into actionable insights.Core Competencies: Analytical Thinking:Strong ability to measure and optimize digital performance. Creativity:Develop engaging and innovative digital content. Adaptability:Respond quickly to changes in digital trends and platform updates. Collaboration:Work effectively with internal teams and external partners. Communication:Clear and effective communication of digital strategies and performance insights. Roles and Responsibilities: Digital Strategy Development: Develop and execute digital marketing strategies that align with client's business objectives. Optimize campaigns for performance across search, social, and display platforms.2. Social Media Management: Manage client's social media channels, including content planning, posting, and audience engagement. Monitor social media trends and implement best practices to enhance client's online presence.3. Campaign Execution: Create and execute targeted digital advertising campaigns to drive awareness, engagement, and conversions. Collaborate with internal teams and external agencies to produce high-quality digital content.4. Performance Analysis: Track and analyze digital campaign performance using analytics tools. Provide data-driven insights to improve digital strategies and achieve KPIs.5. Compliance and Innovation: Ensure all digital and social media activities comply with client's brand guidelines and industry regulations. Stay updated on emerging digital trends and recommend innovative approaches for cleint. Qualifications Any Graduation