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Ppc Expert

Ppc Expert

2 - 5 years

|

0 - 1 Lacs

Posted:3 days ago| Platform:

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Skills Required

google adwords us sales google ads travel ppc ppc campaigns ppc paid media digital marketing pay per click paid marketing us travel adwords facebook ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

US Travel Process

Role & responsibilities

Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other platforms.
Conduct keyword research, competitor analysis, and audience targeting to maximize campaign performance.
Write compelling ad copy and optimize ad creatives for higher CTR and conversions.
Monitor campaign performance on a daily, weekly, and monthly basis using analytics and reporting tools.
Track and analyze KPIs (CTR, CPC, CPA, and ROAS) to measure campaign success and recommend improvements.
Manage budgets effectively to ensure maximum ROI.
A/B test ads, landing pages, and campaign strategies to optimize results.
Stay updated with industry trends, algorithm updates, and new advertising features.
Collaborate with the SEO, content, and design teams to align PPC efforts with overall digital strategy.
Prepare performance reports and present insights to stakeholders.

Preferred candidate profile

Proven experience (13 years) in managing PPC campaigns.
Strong knowledge of Google Ads, Bing Ads, Facebook Ads Manager, and LinkedIn Ads.
Proficiency in Google Analytics, Tag Manager, and other tracking tools. • Excellent analytical, problem-solving, and data interpretation skills.
Strong copywriting and communication skills.
Ability to manage multiple campaigns and meet deadlines.
Certification in Google Ads or Facebook Blueprint (preferred).

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