Ppc Expert

Eminence Technology

2 - 4 years

2 - 5 Lacs

mohali

Posted:1 day ago| Platform:

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Skills Required

ppc campaigns pay per click google ads adwords ppc google adwords digital marketing paid marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
Conduct keyword research, competitor analysis, and audience targeting.
Optimize campaigns for improved CTR, CPC, Quality Score, and conversions.
Monitor performance metrics and prepare detailed reports.
Manage landing pages and coordinate with designers/content team for ad creatives.
Track conversions using Google Tag Manager, Analytics, and pixel setups.
Run retargeting, remarketing, and funnel-based campaigns.
Stay updated with latest trends, ad policies, and platform updates.

Preferred candidate profile

35 years of experience in PPC, SEM, and performance marketing.
Strong expertise in Google Ads (Search, Display, Video, Shopping).
Proficiency in Meta Ads Manager & LinkedIn Campaign Manager.
Solid understanding of Google Analytics, GTM, and conversion tracking.
Knowledge of keyword research tools (SEMrush, Ahrefs, Google Keyword Planner).
Ability to analyze data and build ROI-driven strategies.
Strong communication, reporting, and problem-solving skills.

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