1 - 5 years

2 - 4 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

PPC Specialist

Key Responsibilities:

  • Set up, manage, and optimize PPC campaigns across

    Google

    Ads,

    Meta,

    and

    other digital platforms

    .
  • Handle

    multiple

    accounts

    simultaneously with efficiency and precision.
  • Continuously monitor and optimize paid campaigns to achieve

    targeted

    conversion

    rates and ROI

    .
  • Track and analyze performance data from all platforms; provide

    clear

    and

    actionable performance reports

    .
  • Execute

    A/B testing

    on ad creatives, landing pages, and targeting strategies.
  • Collaborate with the

    content

    and

    creative

    teams

    to develop effective ad copies, creatives, and promotional strategies.
  • Work closely with

    web

    developers

    to create and optimize landing pages for better campaign performance.
  • Conduct

    in-depth

    keyword

    research

    and

    competitive

    analysis

    to identify high-performing keywords.
  • Maintain a strong understanding of

    marketing

    concepts

    , particularly in

    B2C

    and

    B2B digital marketing

    .
  • Stay updated on the latest PPC trends and best practices.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Strong understanding of

    digital

    marketing

    principles

    , ad platforms, and audience targeting.
  • Experience in the

    education domain

    is highly preferred.
  • Proficient in tools such as

    Google

    Ads

    Manager,

    Meta

    Business

    Suite,

    Google Analytics, Tag Manager, Data Studio

    , etc.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration abilities.

Role:

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