Ppc Expert

About the Role:

Performance Marketing Executive

Key Responsibilities:

• Plan, execute, and optimize campaigns across

  Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and Amazon Ads.

• Manage campaign budgets to maximize ROI, CPL, CPA, CAC and ROAS while ensuring lead quality.
  
• Implement and manage

  conversion tracking, UTM tagging, HubSpot workflows, offline conversion imports, and CRM integration

  .
• Collaborate with sales teams to track

  offline sales processes

  and ensure marketing campaigns contribute directly to revenue.
• Conduct

  A/B testing

  on creatives, audiences, bidding strategies, and landing pages to improve performance.
• Analyze campaign performance, prepare

  weekly/monthly reports

  , and provide actionable insights.
• Work closely with creative and content teams to deliver engaging ad copies, visuals, and product-focused campaigns.
  
• Stay ahead of

  digital trends, ad policies, and platform innovations

  to apply best practices.

  Requirements:

• Bachelors degree in Marketing, Business, or a related field.
  
• 3+ years of hands-on experience in

  performance marketing (Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads)

  .
• Proficiency in

  tracking & analytics tools

  (GA4, Google Tag Manager, HubSpot, Looker Studio, etc.).
• Strong understanding of

  offline sales attribution

  and CRM-led performance measurement.
• Experience with

  HubSpot (or similar CRM tools)

  for lead capture, nurturing, and reporting.
• Analytical mindset with advanced

  Excel skills

  for campaign reporting.
• Ability to independently manage multiple campaigns and deliver on performance KPIs.

  Good to Have (Preferred):

• Experience in

  SaaS marketing campaigns

  (MQL SQL customer funnel).
• Exposure to

  Amazon Ads optimizations

  (sponsored products, display ads, DSP, FBA).
• Knowledge of

  CRO and offline sales process

  .
• Certifications in

  Google Ads, Meta Ads, Amazon Ads, or HubSpot

  .